{"title":"Chris Filterpage Test","description":"","products":[{"product_id":"digital-marketing","title":"OMR Report | Digital Marketing","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhy online marketing training with our reports makes sense for you\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWe don't think much of boring textbooks with dry theory. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eOur reports are \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003epractical 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\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis free report gives you an insight into our guides. \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_digital_marketing_s8.png?v=1699978275\" title=\"\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\" data-mce-style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_digital_marketing_s25.png?v=1699978275\" alt=\"Digitales Marketing - Kostenloser Ratgeber Einblick\" title=\"\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhy OMR Reports help you advance your online marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThe OMR Reports are \u003cem\u003ethe \u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003etried and tested further training\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e For professionals and beginners. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTherefore, we only allow experts who are deeply involved in the subject matter every day to have their say. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eNobody can explain to you better and more clearly which tricks really work on Amazon, how to take your SEO to the next level, and how to use Instagram correctly.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eAdapt the \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eproven successful 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inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhile your competitors are still grappling with outdated marketing wisdom, our reports let you jump right in where the action is. \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ebrightest minds in the industry\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e stand. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTo put it more accurately: You score the first goal while others are still looking for the ball.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWith OMR Reports, you secure the \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003edecisive knowledge advantage \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e-\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eG\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eAn act without boring blah blah. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWith our guides, you'll become a pro yourself. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eGet those last few percentage points out of your 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This guide also shows you practical examples as well as the \u003cstrong\u003eApproaches of various LinkedIn experts\u003c\/strong\u003e,  which you can use as a guide.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003cstrong\u003eBuilding a successful company page \u003c\/strong\u003e(Britta Behrens, Certified LinkedIn Marketing Expert) –\u003cbr\u003eTips on how to create a company page that showcases your brand \u003ctc\u003eCompany\u003c\/tc\u003e represents and helps with recruiting.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eCorporate Influencing \u003c\/strong\u003e(Céline Flores Willes \u0026amp; Nina Killes, The People Branding Company) –\u003cbr\u003eInstructions and strategies for using corporate influencers to achieve your goals.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eContent creation \u003c\/strong\u003e(Theresa Steinbauer, Social Strategy \u0026amp; Campaigns Consultant, Ray Sono) –\u003cbr\u003eHands-on tips for effective content creation as \u003ctc\u003eCompany\u003c\/tc\u003e.\u003cstrong\u003e\u003c\/strong\u003e  \u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eLinkedIn Ads \u003c\/strong\u003e(Alexander Boecker, Nerds) –\u003cbr\u003eUsing and optimizing LinkedIn Ads in the B2B sector, including insights from Henrik Ihlo, Director at LinkedIn Marketing Solutions DACH.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eAppealing creatives \u003c\/strong\u003e(Niklas Fazler, Senior Content Solutions Consultant at LinkedIn) –\u003cbr\u003eInstructions for creating creatives for organic posts and ads.\u003c\/li\u003e  \u003c\/ul\u003e  \u003cbr\u003e  \u003cp class=\"copy\"\u003eAfter reading this practical guide, you'll be able to approach LinkedIn marketing both strategically and operationally, allowing you to quickly achieve your goals with the platform. This edition of the OMR Report opens up another communication channel that you can leverage for yourself and your business. \u003ctc\u003eCompany\u003c\/tc\u003e you can use it.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cp class=\"notification-outline\"\u003e\u003cimg style=\"width: auto; height: 200px;\" data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"OMR Report LinkedIn Bundle\" alt=\"OMR Report LinkedIn Bundle\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_linkedin_bundle.png?v=1734363867\"\u003e  \u003cspan\u003e  \u003cstrong style=\"font-size: 26px;\"\u003eDouble your LinkedIn knowledge – get the bundle now!\u003c\/strong\u003e\u003cbr\u003eWith our OMR Report Bundle, you get the Guide to LinkedIn Marketing and the OMR Report on Personal Branding on LinkedIn for the special price of 149 euros instead of 198 euros. \u003ca href=\"\/en\/products\/linkedin-marketing-personal-branding-bundle\"\u003eClick here to access the bundle.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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And where better to build a personal brand in a business context than on LinkedIn? With the \u003cstrong\u003eOMR Report “Personal Branding on LinkedIn”\u003c\/strong\u003e We'll give you a head start. Tips from dubious LinkedIn profiles like \u0026quot;Become a Top Voice in 10 Days\u0026quot; are a thing of the past. In the Professional Guide, you'll get solid strategies and inspiration from people who have already built a personal brand on LinkedIn.\u003c\/p\u003e  \u003cp\u003eYou will learn which realistic goals you can achieve with your personal brand on LinkedIn and receive templates, worksheets and pro tips to help you develop your strategy.\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eThe OMR Report also helps you to build a strong \u003cstrong\u003ebuilding a business network\u003c\/strong\u003e.  He combines theory with practice. You not only receive strategic instructions for personal branding, but also practical examples from leading experts in the field.\u003c\/span\u003e.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"LinkedIn Personal Branding OMR Report\" alt=\"LinkedIn Personal Branding Vorschau OMR Report\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_Personal_Branding_K3-rand.png?v=1729689559\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"LinkedIn Personal Branding OMR Report\" alt=\"LinkedIn Personal Branding OMR Report Vorschau\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_Personal_Branding_K5-rand.png?v=1729689560\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e  \u003cstrong\u003eWhat you can expect in this OMR report\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e  \u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eCéline Flores Willers, The People Branding Company, gives you a glimpse into her \u003cb\u003ePositioning strategy\u003c\/b\u003e throw. Marius Müller, Personal Branding at Snocks, explains how you can create your own brand in simple steps. \u003cb\u003estrategy\u003c\/b\u003e Emma-Isadora Hagen, LinkedIn Top Voice, shows you how she creates the \u003cb\u003eBuilding a personal brand\u003c\/b\u003e Regarding this topic, Britta Behrens, Certified LinkedIn Marketing Expert, shares insights on the subject. \u003cb\u003eNetwork setup\u003c\/b\u003e.  Furthermore, this OMR Report includes an interview with Janine Lampprecht, Grenzlotsen GmbH, who talks about the \u003cstrong\u003eEffects her personal brand on her \u003ctc\u003eCompany\u003c\/tc\u003e\u003c\/strong\u003e speaks.\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eIn the chapter “\u003cb\u003eContent creation\u003c\/b\u003e“You’ll get the most important tips for creating successful posts for the business platform. Theresa Steinbauer from Ray Sono guides you step by step through the process – from planning to production and optimization of your content.”\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003eAfter reading this practical guide, you will be able to build a personal brand on LinkedIn that will give you long-term advantages for your career, your \u003ctc\u003eCompany\u003c\/tc\u003e and your personal development. You will create content that supports your goals, while your competition is still passively scrolling through their news feed. \u003cstrong\u003eGet the guide now and benefit directly from this knowledge advantage.\u003c\/strong\u003e.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cp class=\"notification-outline\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_linkedin_bundle.png?v=1734363867\" alt=\"OMR Report LinkedIn Bundle\" title=\"OMR Report LinkedIn Bundle\" border=\"0\" class=\"loading\" data-was-processed=\"true\" style=\"width: auto; height: 200px;\"\u003e  \u003cspan\u003e  \u003cstrong style=\"font-size: 26px;\"\u003eDouble your LinkedIn knowledge – get the bundle now!\u003c\/strong\u003e\u003cbr\u003eWith our OMR Report Bundle, you get the Guide to LinkedIn Marketing and the OMR Report on Personal Branding on LinkedIn for the special price of 199 euros instead of 298 euros. \u003ca href=\"\/en\/products\/linkedin-marketing-personal-branding-bundle\"\u003eClick here to access the bundle.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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This allows you to get started immediately – from page 1 – and optimize your website.\u003cbr\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Seo_Pro_k1_d5068d9e-f9c7-4b65-8ad7-05f0c436f9d1.png?v=1738055095\" alt=\"SEO Leitfaden Vorschau OMR Report\" title=\"SEO Leitfaden OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Seo_Pro_k4.png?v=1737972664\" alt=\"SEO Leitfaden OMR Report Vorschau\" title=\"SEO Leitfaden OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv style=\"padding-left: 30px;\" class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis guide contains six chapters covering the key areas of search engine optimization: \u003c\/p\u003e  \u003col\u003e  \u003cli\u003eLearn the basics for a \u003cstrong\u003eStrategic SEO alignment\u003c\/strong\u003e From keyword and content strategy to site architecture and key performance indicators (KPIs). 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This also includes the internal link structure and optimizing loading times.\u003c\/li\u003e  \u003cli\u003eUse checklists for \u003cstrong\u003eContent optimization\u003c\/strong\u003e and learn how AI can support you – and what you should avoid.\u003c\/li\u003e  \u003cli\u003eGain insights into the \u003cstrong\u003eHow the Google algorithm works\u003c\/strong\u003e and the meaning of \u003cstrong\u003eUser signals\u003c\/strong\u003e for your page's ranking.\u003c\/li\u003e  \u003cli\u003eImprove your \u003cstrong\u003eOff-page measures\u003c\/strong\u003e With our checklists, learn to distinguish good from bad backlinks and gain quality links.\u003c\/li\u003e  \u003cli\u003e  \u003cmeta charset=\"UTF-8\"\u003eReceive \u003cstrong\u003eTool tips\u003c\/strong\u003e Our experts will monitor KPIs and continuously improve your SEO efforts.\u003c\/li\u003e  \u003c\/ol\u003e  \u003cp\u003e\u003cspan\u003eThis OMR report will help you boost your website's ranking and use resources efficiently. \u003c\/span\u003eGet the knowledge you need to perfect your SEO now!\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; \/* Grid für das Layout *\/\n  grid-template-columns: auto 1fr; \/* Zwei Spalten: Bild + Text *\/\n  grid-gap: 25px; \/* Abstand zwischen Bild und Text *\/\n  align-items: start; \/* Elemente oben ausrichten *\/\n}\n\np.notification-outline img {\n  height: 200px; \/* Bildhöhe festlegen *\/\n  width: auto; \/* Breite proportional zur Höhe anpassen *\/\n}\n\np.notification-outline span {\n  display: block; \/* Text in einem Block-Element *\/\n}\n\n\/* Responsive Anpassung für kleinere Bildschirme *\/\n@media (max-width: 768px) {\n  p.notification-outline {\n    grid-template-columns: 1fr; \/* Eine Spalte für Bild und Text *\/\n    grid-template-rows: auto auto; \/* Zwei Zeilen: Bild oben, Text unten *\/\n    text-align: center; \/* Optionale Zentrierung des Textes *\/\n  }\n\n  p.notification-outline img {\n    margin: 0 auto; \/* Bild zentrieren *\/\n  }\n\n  p.notification-outline span {\n    text-align: left; \/* Text bleibt linksbündig *\/\n  }\n}\n\n.custom-wrapper li {\n  font-size: 20px;\n  margin-bottom: 10px;\n  }\n.custom-wrapper ul{\n  font-size: 20px;\n  margin-left: 30px;\n  }\n.custom-wrapper {\n            max-width: 1200px;\n            margin: 0 auto;\n            overflow: hidden;\n            padding: 50px 30px;\n        }\n\n            .custom-wrapper a {\n                color: #52bbab;\n            }\n\n            .custom-wrapper p {\n                font-size: 20px;\n                line-height: 32px;\n                margin-bottom: 30px;\n            }\n\n        .custom-l-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-r-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-wrapper img {\n            max-width: 430px;\n        }\n\n        .custom-wrapper h3 {\n        }\n\n        .custom-bg {\n            background: #ededed;\n        }\n        .c-title {\n            font-size: 17px;\n            line-height: 17px;\n            font-weight: bold;\n            margin-bottom: 25px;\n        }\n        .c-name {\n            font-size: 28px;\n            font-style: italic;\n            line-height: 28px;\n            margin-bottom: 30px;\n            color: #52bbab;\n        }\n        .author-section img {\n            max-width:250px;\n        }\n        .author-section .custom-l-side {\n            width:20%;\n            margin-right:30px\n        }\n        .author-section .custom-r-side {\n            width: 75%;\n        }\n        @media (max-width:768px) {\n            .outer-wrapper {\n                padding: 20px;\n            }\n            .custom-l-side, .custom-r-side, .author-section .custom-l-side, .author-section .custom-r-side {\n                width: 100%;\n            }\n        }\n--\u003e\u003c\/style\u003e","brand":"OMR Education","offers":[{"title":"PDF","offer_id":50315718623496,"sku":"report_seo_pro_2024","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"PDF + print","offer_id":50315718656264,"sku":"report_print_seo","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Seo_Pro_Leitfaden_cover.png?v=1737980667"},{"product_id":"e-learning-kurs-ki-in-der-content-erstellung","title":"E-learning course | AI in content creation","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eArtificial intelligence is increasingly transforming the landscape of digital marketing. Particularly in content creation, AI opens up new possibilities for increasing the efficiency and effectiveness of marketing strategies. Our e-learning course \u0026quot;AI in Content Creation\u0026quot; offers a solid introduction to this topic.\u003c\/p\u003e  \u003c!----\u003e","brand":"OMR Education","offers":[{"title":"Default Title","offer_id":50326713794824,"sku":"omrac_flex_ki_2_60","price":699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/ELK_Cover_KI-Content-Erstellung.png?v=1762180646"},{"product_id":"linkedin-marketing-personal-branding-bundle","title":"OMR Report Bundle: Personal Branding + Marketing on LinkedIn","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e  \u003cmeta charset=\"UTF-8\"\u003e  \u003cb\u003e\u003cspan\u003eGet your LinkedIn starter kit at a bundle price.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e  \u003c\/h2\u003e  \u003cbr\u003e  \u003cp class=\"MsoNormal\"\u003eWhether personal branding or B2B sales: These two OMR reports provide you with everything you need for effective and successful results on LinkedIn.\u003c\/p\u003e  \u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIn the \u003cb\u003eOMR Report: Personal Branding on LinkedIn\u003c\/b\u003e In five chapters, you'll receive information and best practices on strategy, personal brand development, network building, content planning and creation, CEO communication, and profile optimization. All from real experts and LinkedIn Top Voices, such as Britta Behrens, Céline Flores Willers, Emma-Isadora Hagen, and Tim Jaschke. \u003c\/span\u003e\u003c\/p\u003e  \u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eIn addition, the \u003cb\u003eOMR Report: LinkedIn Marketing\u003c\/b\u003e Professional tips on what makes a good company page, how to build corporate influencers, and for your \u003ctc\u003eCompany\u003c\/tc\u003e This issue will show you how to use LinkedIn and how to create profitable B2B content. Last but not least, you'll learn how to run effective ad campaigns on LinkedIn to achieve your goals. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_Personal_Branding_K3-rand.png?v=1729689559\" alt=\"LinkedIn Report Vorschau OMR Report\" title=\"LinkedIn Guide OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_marketing013_2.png?v=1734626340\" alt=\"LinkedIn Guide OMR Report Vorschau\" title=\"LinkedIn OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\" style=\"padding-left: 30px;\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this LinkedIn report bundle.\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis OMR Report bundle is perfect for you if you want to unlock the full potential of LinkedIn for your business. \u003ctc\u003eCompany\u003c\/tc\u003e and want to leverage it for your personal brand. With the tips from our experts, you'll achieve your personal and business goals. The report issues complement each other perfectly:\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eOMR Report: Personal Branding on LinkedIn – Professional Guide\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe basics\u003c\/li\u003e  \u003cli\u003eBuilding a personal brand\u003c\/li\u003e  \u003cli\u003eDeveloping a strategy\u003c\/li\u003e  \u003cli\u003eContent creation\u003c\/li\u003e  \u003cli\u003eNetworking\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ca href=\"\/en\/products\/personal-branding-linkedin-report\" title=\"Personal Branding auf LinkedIn Weiterbildung\"\u003eClick here for the OMR Report on Personal Branding.\u003c\/a\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eOMR Report: LinkedIn Marketing – Professional Guide\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe basics\u003c\/li\u003e  \u003cli\u003eBuilding a Company Page\u003c\/li\u003e  \u003cli\u003eContent creation\u003c\/li\u003e  \u003cli\u003eCorporate Influencing\u003c\/li\u003e  \u003cli\u003eLinkedIn Ads\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ca href=\"\/en\/products\/linkedin-marketing-guide\"\u003eClick here for the OMR Report on LinkedIn Marketing.\u003c\/a\u003e\u003c\/p\u003e  \u003cp\u003eGet the bundle now and save when you buy both OMR Report issues.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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Content marketing offers you the perfect opportunity to position yourself as an expert and to... \u003cstrong\u003eLove Brand\u003c\/strong\u003e to become your customers. \u003c\/p\u003e  \u003cp class=\"MsoNormal\" align=\"left\"\u003eOur guide gives you the information you need to create content people want to see. Instead of aggressively pushing your products or services on users, you provide them with content that... \u003cstrong\u003eAdded value\u003c\/strong\u003e,  who informs and entertains them.\u003c\/p\u003e  \u003cp class=\"MsoNormal\" align=\"left\"\u003eYou will also learn how to use [methods] to reach your potential customers. \u003cstrong\u003eStorytelling\u003c\/strong\u003e You deliver a compelling story that sticks in people's minds. Our best practices and interviews offer you real-world inspiration.\u003cbr\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_coma_kss_3.png?v=1740048988\" alt=\"Content Marketing Leitfaden Vorschau OMR Report\" title=\"Content Marketing Leitfaden OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_coma_kss_5.png?v=1740048989\" alt=\"Content Marketing Leitfaden OMR Report Vorschau\" title=\"Content Marketing Leitfaden OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv style=\"padding-left: 30px;\" class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis OMR report provides you with the necessary know-how for a successful \u003cstrong\u003eContent marketing strategy\u003c\/strong\u003e to develop. 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Then you don't have a traffic problem, but a conversion problem.\u003c\/p\u003e  \u003cp\u003eWith the \u003cb\u003eOMR Report Compact – Conversion Optimization\u003c\/b\u003e We'll show you how to turn visitors into customers – without any additional advertising budget. Instead of focusing on increasing reach, we'll concentrate on targeted improvements to the buying process: seamless workflows, conversion triggers, and relevance. In short: everything that helps your shop convert better.\u003c\/p\u003e  \u003cp\u003eThis OMR report guides you step-by-step through the most important principles, methods, and tools of conversion optimization. You'll learn how to identify weaknesses, formulate hypotheses, and \u003cb\u003emeaningful A\/B tests\u003c\/b\u003e You carry out this process. Because conversion optimization is never based on gut feeling, but on data and structured testing.\u003c\/p\u003e  \u003cp\u003eTo ensure you don't get bogged down in theory, this guide provides you with numerous practical examples. \u003cb\u003ePractical examples\u003c\/b\u003e,  including the successful D2C brand Snocks, as well as \u003cb\u003eChecklists \u003c\/b\u003eand\u003cb\u003e immediately applicable frameworks\u003c\/b\u003e.  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Our focus is on online shops:\u003c\/p\u003e  \u003col start=\"1\" type=\"1\"\u003e  \u003cli\u003e  \u003cb\u003eFundamentals of Conversion Optimization\u003c\/b\u003e\u003cbr\u003eUnderstand why small changes can make a big difference in revenue. Learn about the most important KPIs – from conversion rate to ARPU – and how to improve them effectively.\u003c\/li\u003e  \u003cli\u003e  \u003cb\u003eAnalysis and preparation\u003c\/b\u003e\u003cbr\u003eWhy the classic funnel isn't enough and how you can use Friction Points and Category Entry Points (CEPs) to identify purchase barriers in your online shop. Plus: methods for data collection, from heatmaps to surveys.\u003c\/li\u003e  \u003cli\u003e  \u003cb\u003eA\/B tests and hypotheses\u003c\/b\u003e\u003cbr\u003eThis is how you formulate effective hypotheses and test them with valid A\/B setups. Includes frameworks such as the Fogg Behavior Model, Impact-Effort Matrix, and CEP-based testing ideas.\u003c\/li\u003e  \u003cli\u003e  \u003cb\u003eOptimization in practice – Case Snocks\u003c\/b\u003e\u003cbr\u003eLearn how the Snocks brand, with the help of Drip Agency, conducted over 450 tests and systematically increased its conversion rate – with real numbers and tested measures that you can directly implement.\u003c\/li\u003e  \u003c\/ol\u003e  \u003cp\u003e\u003cspan\u003eGet the knowledge you need now to generate more conversions from your traffic.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e!\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; \/* Grid für das Layout *\/\n  grid-template-columns: auto 1fr; \/* Zwei Spalten: Bild + Text *\/\n  grid-gap: 25px; \/* Abstand zwischen Bild und Text 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products. The new OMR Report Compact: Marketing for SMEs shows you exactly how!\u003c\/p\u003e  \u003cp\u003eIn this issue you will get \u003cstrong\u003epractical knowledge\u003c\/strong\u003e and \u003cstrong\u003eStrategies\u003c\/strong\u003e,  which also at \u003cstrong\u003elimited resources\u003c\/strong\u003e are feasible. From basic principles to advanced optimization tips, this OMR Report Compact serves as a guide to \u003cstrong\u003enoticeable results with manageable effort\u003c\/strong\u003e to achieve – perfect for SMEs, i.e. small and medium-sized enterprises \u003ctc\u003eCompany\u003c\/tc\u003eTogether with our expert Artur Derr, we will explain how to reach your target audience, create appealing content, and achieve your marketing goals.\u003c\/p\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Marketing für KMU OMR Report\" alt=\"Marketing für KMU Leitfaden Vorschau OMR Report\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Kompakt_KMU_s5.png?v=1750840129\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Marketing für KMU Leitfaden OMR Report\" alt=\"Marketing für KMU Content Leitfaden OMR Report Vorschau\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Kompakt_KMU_s30.png?v=1750840129\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis OMR Report Compact, spanning 50 pages and divided into five chapters, details how SMEs can achieve successful marketing:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003cstrong\u003eThe basics\u003c\/strong\u003e:  In this chapter you will learn why digital marketing is more important than ever for SMEs today.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003estrategy\u003c\/strong\u003e:  From analyzing your current situation to developing a long-term strategy for your marketing channels – you'll find it all in this chapter.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eContent production and recycling\u003c\/strong\u003e:  Topic selection, content production, and the strategic reuse of your content – ​​you'll find all of this in Chapter 3, including numerous examples for inspiration.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003ePaid content\u003c\/strong\u003e:  What options are available for SMEs with limited financial resources to support organic marketing? Sandra Winkler from Elearnio provides practical insights in this interview.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eOptimization: \u003c\/strong\u003eContinuously improving your marketing efforts will not only give you a better understanding of your target audience, but will also save you money. How? You'll find out in Chapter 5.\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIn addition, the OMR Report Compact: Marketing for SMEs contains extensive downloads, practical checklists and interactive worksheets.\u003c\/p\u003e  \u003cp\u003eGet the knowledge you need now to achieve your \u003ctc\u003eCompany\u003c\/tc\u003e to make it easy to see!\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; \/* Grid für das Layout *\/\n  grid-template-columns: auto 1fr; \/* Zwei Spalten: Bild + Text *\/\n  grid-gap: 25px; \/* Abstand zwischen Bild und Text *\/\n  align-items: start; \/* Elemente oben ausrichten *\/\n}\n\np.notification-outline img {\n  height: 200px; \/* Bildhöhe festlegen *\/\n  width: auto; \/* Breite proportional zur Höhe anpassen *\/\n}\n\np.notification-outline span {\n  display: block; \/* Text in einem Block-Element *\/\n}\n\n\/* Responsive Anpassung für kleinere Bildschirme *\/\n@media (max-width: 768px) {\n  p.notification-outline {\n    grid-template-columns: 1fr; \/* Eine Spalte für Bild und Text *\/\n    grid-template-rows: auto auto; \/* Zwei Zeilen: Bild oben, Text unten *\/\n    text-align: center; \/* Optionale Zentrierung des Textes *\/\n  }\n\n  p.notification-outline img {\n    margin: 0 auto; \/* Bild zentrieren *\/\n  }\n\n  p.notification-outline span {\n    text-align: left; \/* Text bleibt linksbündig *\/\n  }\n}\n\n.custom-wrapper li {\n  font-size: 20px;\n  margin-bottom: 10px;\n  }\n.custom-wrapper ul{\n  font-size: 20px;\n  margin-left: 30px;\n  }\n.custom-wrapper {\n            max-width: 1200px;\n            margin: 0 auto;\n            overflow: hidden;\n            padding: 50px 30px;\n        }\n\n            .custom-wrapper a {\n                color: #52bbab;\n            }\n\n            .custom-wrapper p {\n                font-size: 20px;\n                line-height: 32px;\n                margin-bottom: 30px;\n            }\n\n        .custom-l-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-r-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-wrapper img {\n            max-width: 430px;\n        }\n\n        .custom-wrapper h3 {\n        }\n\n        .custom-bg {\n            background: #ededed;\n        }\n        .c-title {\n            font-size: 17px;\n            line-height: 17px;\n            font-weight: bold;\n            margin-bottom: 25px;\n        }\n        .c-name {\n            font-size: 28px;\n            font-style: italic;\n            line-height: 28px;\n            margin-bottom: 30px;\n            color: #52bbab;\n        }\n        .author-section img {\n            max-width:250px;\n        }\n        .author-section .custom-l-side {\n            width:20%;\n            margin-right:30px\n        }\n        .author-section .custom-r-side {\n            width: 75%;\n        }\n        @media (max-width:768px) {\n            .outer-wrapper {\n                padding: 20px;\n            }\n            .custom-l-side, .custom-r-side, .author-section .custom-l-side, .author-section .custom-r-side {\n                width: 100%;\n            }\n        }\n--\u003e\u003c\/style\u003e","brand":"OMR Education","offers":[{"title":"PDF","offer_id":51754739138824,"sku":"report_marketing_für_kmu","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Kompakt_KMU_Cover.png?v=1750840437"},{"product_id":"online-seminar-generative-engine-optimization","title":"Online seminar | Generative Engine Optimization (GEO): Become the AI ​​answer","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eYou can expect \u003cstrong\u003eadvanced practical impulses\u003c\/strong\u003e and a practical playbook to optimize your content specifically for AI-generated answers. 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You'll learn which content to use. \u003cstrong\u003e Building trust\u003c\/strong\u003e and how to communicate with your community on an equal footing. Because sustainable success on Instagram is based not only on reach, but above all on genuine interaction and brand loyalty.\u003c\/p\u003e  \u003cp\u003eThis report also shows you how to \u003cstrong\u003e planning advertisements \u003c\/strong\u003e and select the appropriate content. By effectively managing your campaigns, you meaningfully combine organic and paid measures.\u003c\/p\u003e  \u003cp\u003eWhich \u003cstrong\u003eKey figures\u003c\/strong\u003e We explain what's crucial for your goals in the \u0026quot;Reporting\u0026quot; chapter. 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