{"title":"Data, Analytics, E-Mail-Marketing \u0026 CRM Weiterbildungen","description":"\u003cp\u003eKenne deine Kund*innen. Lerne, wie du mit Analytics wertvolle Einblicke gewinnst und datenbasierte Entscheidungen triffst. \u003cmeta charset=\"utf-8\"\u003ePerfektioniere dein E-Mail-Marketing und Kundenmanagement. Werde Pro im Bereich Personalisierung, Segmentierung \u0026amp; Tracking.\u003c\/p\u003e","products":[{"product_id":"professional-guide-to-e-mail-marketing","title":"OMR Report | Email marketing","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eWhy email marketing is right for you \u003ctc\u003eCompany\u003c\/tc\u003e It is important\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eIn this case, the money isn't lying in the street, but in your customer database and your lead campaigns! \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eThe cost per thousand impressions (CPM) of an email is symbolically lower than the paid media offerings of the major advertising networks. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eYou can reach your customers directly and – at \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eclever segmentation of your distribution list\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e – with relevant content.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eEmail marketing is also used for this purpose. \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e100 percent reliable\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e And with the right optimization of your strategy, your KPIs will skyrocket. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eIn the long term and when implemented well, good email marketing increases the \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eYour customers' satisfaction\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e and strengthens their bond with your brand.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eYou also need few internal resources to approach and implement email marketing professionally. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eSounds like the \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eThe perfect lever for your marketing mix\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e? \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eYou're absolutely right!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Ipad-E-Mail-Marketing-S013.png?v=1634638593\" alt=\"E-Mail-Marketing – Profi-Ratgeber Einblick\" title=\"\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\" data-mce-style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Ipad-E-Mail-Marketing-S021.png?v=1634638594\" alt=\"E-Mail-Marketing – Profi-Ratgeber Einblick\" title=\"\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eWhy this report will help you successfully use email marketing for your business\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eTheory is nice, practice is better. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eOur email marketing experts at Finc3 break down the topic for you in a 107-page document. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eThere is also \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e(Video) Tutorials\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e,  so that you can immediately implement the tips from the professionals.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eIn addition, there is also a \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eEditorial calendar for your content planning\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eWe'll guide you step by step through the most important stages. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eIdentify data sources and prepare them for the distribution list, effective segmentation, content and design strategy for your emails, automation, and CTA selection. \u003cmeta charset=\"utf-8\"\u003e  \u003cspan data-mce-fragment=\"1\"\u003e–\u003c\/span\u003e h\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eThis section details what performs well and generates conversions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eFurthermore, we have brought on board Dr. Nils Christian Haag, a lawyer and expert who can tell you everything you need to know. \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003elegal pitfalls\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e and explained data protection – naturally with a focus on the GDPR – in email marketing. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eNot as a parade of legal paragraphs, but illustrated with practical examples from your everyday work. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eThis way you can quickly and easily learn what you should consider from a legal perspective when it comes to email marketing.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eNaturally, our experts have also prepared the following for you: \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003emost important email tools\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e We've examined them closely and will help you find the right one for your business.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eWhy does this report give you a competitive edge?\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eWhile your competitors are bidding against each other on Google Ads and Facebook, your content lands directly where it needs to. \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eundivided attention\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e your customers receive it: in their email inbox. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eWhether B2B or B2C – emails can do anything. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eYour customers spend a large part of their working time on their inbox. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eIf used to its full potential, this channel will help you, \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eScaling profitable customer segments\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eGenerate repeat purchases from your existing customers through clever email marketing and reactivate passive customers in your database. \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eIncreased sales, all with low marketing costs\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e,  Because email marketing saves you money. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eAnd you can invest the savings elsewhere to outmaneuver your competition in acquiring new customers. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eEmail marketing helps you allocate your budget where you can actually fill your shopping carts.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Ipad-E-Mail-Marketing-Uebersicht.png?v=1634638593\" alt=\"E-Mail-Marketing – Profi-Ratgeber Einblick\" title=\"\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\u003c!--\n.custom-wrapper {\n            max-width: 1200px;\n            margin: 0 auto;\n            overflow: hidden;\n            padding: 50px 30px;\n        }\n\n            .custom-wrapper a {\n                color: #52bbab;\n            }\n\n            .custom-wrapper p {\n                font-size: 20px;\n                line-height: 32px;\n                margin-bottom: 30px;\n            }\n\n        .custom-l-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-r-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-wrapper img {\n            max-width: 430px;\n        }\n\n        .custom-wrapper h3 {\n        }\n\n        .custom-bg {\n            background: #ededed;\n      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Then you don't have a traffic problem, but a conversion problem.\u003c\/p\u003e  \u003cp\u003eWith the \u003cb\u003eOMR Report Compact – Conversion Optimization\u003c\/b\u003e We'll show you how to turn visitors into customers – without any additional advertising budget. Instead of focusing on increasing reach, we'll concentrate on targeted improvements to the buying process: seamless workflows, conversion triggers, and relevance. In short: everything that helps your shop convert better.\u003c\/p\u003e  \u003cp\u003eThis OMR report guides you step-by-step through the most important principles, methods, and tools of conversion optimization. You'll learn how to identify weaknesses, formulate hypotheses, and \u003cb\u003emeaningful A\/B tests\u003c\/b\u003e You carry out this process. 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