{"title":"LinkedIn Marketing Training","description":"\u003ch2\u003eUnderstanding LinkedIn Marketing – Why?\u003c\/h2\u003e\n\u003cp\u003e In today's digital business world, a deep understanding of LinkedIn marketing is crucial. LinkedIn offers a unique platform to build business relationships, share expertise, and increase your brand's visibility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e The power of LinkedIn marketing\u003c\/h3\u003e\n\u003cp\u003e LinkedIn is much more than just a professional network - it's a powerful tool for business marketing. With the ability to share professional content, spread industry knowledge and position your company as an expert, you can build and grow your brand in a targeted manner.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e Target group approach and professional networking\u003c\/h3\u003e\n\u003cp\u003e A crucial factor in LinkedIn marketing is precisely addressing your target audience. Here you can interact with like-minded people, potential customers and business partners. By sharing relevant content and making contacts, you build relationships that open up long-term business opportunities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e Learn LinkedIn Marketing from the Pros\u003c\/h3\u003e\n\u003cp\u003e LinkedIn marketing can be complex and requires in-depth knowledge to achieve the best results. Simply sharing a few posts is not enough. A strategic approach is necessary to realize the full potential of LinkedIn.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e For comprehensive further training, we offer \u003ca href=\"https:\/\/education.omr.com\/products\/omr-academy-linkedin-marketing\"\u003ethe \"LinkedIn Marketing\" course at the OMR Academy\u003c\/a\u003e . This course teaches you all the important basics for successful LinkedIn marketing in a structured learning environment.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e In-depth insights and expert knowledge\u003c\/h3\u003e\n\u003cp\u003e For those more advanced in LinkedIn marketing, we offer the OMR Deep Dive \u003ca href=\"https:\/\/education.omr.com\/products\/omr-deep-dive-linkedin\"\u003eonline seminar\u003c\/a\u003e . This seminar consists of 6 live sessions in which you will be introduced to the deeper aspects of LinkedIn marketing by leading experts in the industry. Here you will learn advanced techniques and strategies to take your LinkedIn presence to the next level. We also offer an \u003ca href=\"https:\/\/education.omr.com\/products\/linkedin-ads-marketing-vertrieb-guide\"\u003eOMR report\u003c\/a\u003e on LinkedIn marketing as a practical PDF download. This way, you have all the tips and tricks at your fingertips as a practical guide.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e The digital world is constantly evolving, and LinkedIn is no exception. With the constant changes in the LinkedIn ecosystem, it is essential to stay on top of things. Our OMR Deep Dive advanced online seminar and the OMR Academy's LinkedIn Marketing course will help you to continuously develop and optimize your LinkedIn marketing strategy.\u003c\/p\u003e","products":[{"product_id":"e-learning-kurs-linkedin-marketing","title":"E-learning course | LinkedIn Marketing","description":"\u003cp\u003eStart now with the \u0026quot;LinkedIn Marketing\u0026quot; e-learning course and discover the benefits of the platform for your personal brand and your \u003ctc\u003eCompany\u003c\/tc\u003eFrom optimizing your profile to content strategy and advertising. This practical course is aimed at anyone who wants to sustainably increase their reach on LinkedIn.\u003c\/p\u003e  \u003cul\u003e\u003c\/ul\u003e","brand":"OMR Education","offers":[{"title":"Default Title","offer_id":50777087770888,"sku":"omrac_flex_lima_120","price":1799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/ELK_Cover_LIMA.png?v=1762180411"},{"product_id":"talent-acquisition-leitfaden","title":"OMR Report | Talent Acquisition","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003eWhy this talent acquisition report is for your \u003ctc\u003eCompany\u003c\/tc\u003e It is important\u003c\/h2\u003e  \u003cp\u003eTalent acquisition means attracting new skilled workers. But actually, talent acquisition means more than that. If you want to attract new talent in times of skills shortages and secure their future with your company, you need to do more. \u003ctc\u003eCompany\u003c\/tc\u003e If you want to impress, you need to \u003cstrong\u003emodern recruiting and HR marketing\u003c\/strong\u003e Build it up. You should think about your employer identity – your employer branding – and consider how you can design the candidate journey to meet the needs of talent. At the same time, even the best recruiting strategy won't help if you can't retain your employees. That's why this topic is also important. \u003cstrong\u003eRetention (Employee retention)\u003c\/strong\u003e into a successful talent acquisition strategy.\u003c\/p\u003e  \u003cp\u003eThis OMR report is your complete guide on the way there. It delivers \u003cstrong\u003eSolutions, checklists and examples\u003c\/strong\u003e,  to adapt your talent acquisition to the challenges of the skills shortage. Because one thing is clear: the competition for talent is fierce. Those who offer more than foosball tables and fruit baskets will win. This guide not only shows you effective measures and methods for your recruiting, but also answers the questions of how you can become an attractive employer for your target group and how you can retain employees long-term using various tools.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR-Report-Talent-Acquisition_S8.png?v=1683044838\" alt=\"Talent Acquisition Einblick\" title=\"\" border=\"0\" class=\"loading\" data-was-processed=\"true\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR-Report-Talent-Acquisition_S8.png?v=1683044838\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\" data-mce-style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR-Report-Talent-Acquisition_S37.png?v=16830448389\" alt=\"Talent Acquisition Einblick\" title=\"\" border=\"0\" class=\"loading\" data-was-processed=\"true\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR-Report-Talent-Acquisition_S37.png?v=16830448389\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003eWhat you will learn in this OMR report\u003c\/h2\u003e  \u003cp\u003eIn this report, spanning over 120 pages, you'll learn about strategies for distributing job postings and actively sourcing potential candidates. 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Ultimately, it's about the \u003cstrong\u003eRecruitment and selection process\u003c\/strong\u003e,  the formation of so-called \u003cstrong\u003eTalent Pools\u003c\/strong\u003e for future positions and the sustainable \u003cstrong\u003eEmployee retention\u003c\/strong\u003e.\u003c\/p\u003e  \u003cp style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBut we don't just stick to theory. You'll learn from the people behind it. \u003ctc\u003eCompany\u003c\/tc\u003e like BabyOne, Doctolib and the Grimme Group, how talent acquisition works in practice. \u003cstrong\u003eChecklists, interviews and pro tips\u003c\/strong\u003e This report will help you directly apply what you've learned to your everyday recruiting practice. 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Whether it's about employer branding, B2B ads, social selling, or building your reputation. \u003ctc\u003eCompany\u003c\/tc\u003eIt works – the business platform is the \u003cstrong\u003eContact point for brands and \u003ctc\u003eCompany\u003c\/tc\u003e\u003c\/strong\u003e. \u003c\/p\u003e  \u003cp\u003eWith the OMR Report: LinkedIn Marketing – Professional Guide, you not only get a starting point for \u003cstrong\u003eBuilding your company page\u003c\/strong\u003e,  Our experts will show you how to achieve success in five concise chapters. \u003cstrong\u003eAdvertising strategy\u003c\/strong\u003e for LinkedIn, \u003cstrong\u003eContent\u003c\/strong\u003e you create one that appeals to your target audience, and how you can use it \u003cstrong\u003eCorporate Influencers\u003c\/strong\u003e so that you work together and achieve your goals together \u003ctc\u003eCompany\u003c\/tc\u003eGoals achieved.\u003c\/p\u003e  \u003cp class=\"MsoNormal\"\u003eYou'll learn what realistic goals you can achieve with a company page on LinkedIn and receive... \u003cstrong\u003eTemplates, worksheets and pro tips\u003c\/strong\u003e,  that will help you develop your strategy.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"KI im Marketing OMR Report\" alt=\"Linkedin Marketing Vorschau OMR Report\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_marketing008.png?v=1734625052\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"KI im Marketing OMR Report\" alt=\"LinkedIn Marketing OMR Report Vorschau\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_marketing013.png?v=1734625052\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\" style=\"padding-left: 30px;\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThe OMR Report LinkedIn Marketing on LinkedIn – Professional Guide helps you achieve your B2B goals. It combines theory and practice. You not only get \u003cstrong\u003estrategic instructions\u003c\/strong\u003e for building your employer or business brand. This guide also shows you practical examples as well as the \u003cstrong\u003eApproaches of various LinkedIn experts\u003c\/strong\u003e,  which you can use as a guide.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003cstrong\u003eBuilding a successful company page \u003c\/strong\u003e(Britta Behrens, Certified LinkedIn Marketing Expert) –\u003cbr\u003eTips on how to create a company page that showcases your brand \u003ctc\u003eCompany\u003c\/tc\u003e represents and helps with recruiting.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eCorporate Influencing \u003c\/strong\u003e(Céline Flores Willes \u0026amp; Nina Killes, The People Branding Company) –\u003cbr\u003eInstructions and strategies for using corporate influencers to achieve your goals.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eContent creation \u003c\/strong\u003e(Theresa Steinbauer, Social Strategy \u0026amp; Campaigns Consultant, Ray Sono) –\u003cbr\u003eHands-on tips for effective content creation as \u003ctc\u003eCompany\u003c\/tc\u003e.\u003cstrong\u003e\u003c\/strong\u003e  \u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eLinkedIn Ads \u003c\/strong\u003e(Alexander Boecker, Nerds) –\u003cbr\u003eUsing and optimizing LinkedIn Ads in the B2B sector, including insights from Henrik Ihlo, Director at LinkedIn Marketing Solutions DACH.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eAppealing creatives \u003c\/strong\u003e(Niklas Fazler, Senior Content Solutions Consultant at LinkedIn) –\u003cbr\u003eInstructions for creating creatives for organic posts and ads.\u003c\/li\u003e  \u003c\/ul\u003e  \u003cbr\u003e  \u003cp class=\"copy\"\u003eAfter reading this practical guide, you'll be able to approach LinkedIn marketing both strategically and operationally, allowing you to quickly achieve your goals with the platform. This edition of the OMR Report opens up another communication channel that you can leverage for yourself and your business. \u003ctc\u003eCompany\u003c\/tc\u003e you can use it.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cp class=\"notification-outline\"\u003e\u003cimg style=\"width: auto; height: 200px;\" data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"OMR Report LinkedIn Bundle\" alt=\"OMR Report LinkedIn Bundle\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_linkedin_bundle.png?v=1734363867\"\u003e  \u003cspan\u003e  \u003cstrong style=\"font-size: 26px;\"\u003eDouble your LinkedIn knowledge – get the bundle now!\u003c\/strong\u003e\u003cbr\u003eWith our OMR Report Bundle, you get the Guide to LinkedIn Marketing and the OMR Report on Personal Branding on LinkedIn for the special price of 149 euros instead of 198 euros. \u003ca href=\"\/en\/products\/linkedin-marketing-personal-branding-bundle\"\u003eClick here to access the bundle.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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And where better to build a personal brand in a business context than on LinkedIn? With the \u003cstrong\u003eOMR Report “Personal Branding on LinkedIn”\u003c\/strong\u003e We'll give you a head start. Tips from dubious LinkedIn profiles like \u0026quot;Become a Top Voice in 10 Days\u0026quot; are a thing of the past. In the Professional Guide, you'll get solid strategies and inspiration from people who have already built a personal brand on LinkedIn.\u003c\/p\u003e  \u003cp\u003eYou will learn which realistic goals you can achieve with your personal brand on LinkedIn and receive templates, worksheets and pro tips to help you develop your strategy.\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eThe OMR Report also helps you to build a strong \u003cstrong\u003ebuilding a business network\u003c\/strong\u003e.  He combines theory with practice. 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Marius Müller, Personal Branding at Snocks, explains how you can create your own brand in simple steps. \u003cb\u003estrategy\u003c\/b\u003e Emma-Isadora Hagen, LinkedIn Top Voice, shows you how she creates the \u003cb\u003eBuilding a personal brand\u003c\/b\u003e Regarding this topic, Britta Behrens, Certified LinkedIn Marketing Expert, shares insights on the subject. \u003cb\u003eNetwork setup\u003c\/b\u003e.  Furthermore, this OMR Report includes an interview with Janine Lampprecht, Grenzlotsen GmbH, who talks about the \u003cstrong\u003eEffects her personal brand on her \u003ctc\u003eCompany\u003c\/tc\u003e\u003c\/strong\u003e speaks.\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eIn the chapter “\u003cb\u003eContent creation\u003c\/b\u003e“You’ll get the most important tips for creating successful posts for the business platform. Theresa Steinbauer from Ray Sono guides you step by step through the process – from planning to production and optimization of your content.”\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003eAfter reading this practical guide, you will be able to build a personal brand on LinkedIn that will give you long-term advantages for your career, your \u003ctc\u003eCompany\u003c\/tc\u003e and your personal development. You will create content that supports your goals, while your competition is still passively scrolling through their news feed. \u003cstrong\u003eGet the guide now and benefit directly from this knowledge advantage.\u003c\/strong\u003e.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cp class=\"notification-outline\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_linkedin_bundle.png?v=1734363867\" alt=\"OMR Report LinkedIn Bundle\" title=\"OMR Report LinkedIn Bundle\" border=\"0\" class=\"loading\" data-was-processed=\"true\" style=\"width: auto; height: 200px;\"\u003e  \u003cspan\u003e  \u003cstrong style=\"font-size: 26px;\"\u003eDouble your LinkedIn knowledge – get the bundle now!\u003c\/strong\u003e\u003cbr\u003eWith our OMR Report Bundle, you get the Guide to LinkedIn Marketing and the OMR Report on Personal Branding on LinkedIn for the special price of 199 euros instead of 298 euros. \u003ca href=\"\/en\/products\/linkedin-marketing-personal-branding-bundle\"\u003eClick here to access the bundle.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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All from real experts and LinkedIn Top Voices, such as Britta Behrens, Céline Flores Willers, Emma-Isadora Hagen, and Tim Jaschke. \u003c\/span\u003e\u003c\/p\u003e  \u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eIn addition, the \u003cb\u003eOMR Report: LinkedIn Marketing\u003c\/b\u003e Professional tips on what makes a good company page, how to build corporate influencers, and for your \u003ctc\u003eCompany\u003c\/tc\u003e This issue will show you how to use LinkedIn and how to create profitable B2B content. Last but not least, you'll learn how to run effective ad campaigns on LinkedIn to achieve your goals. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_Personal_Branding_K3-rand.png?v=1729689559\" alt=\"LinkedIn Report Vorschau OMR Report\" title=\"LinkedIn Guide OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_marketing013_2.png?v=1734626340\" alt=\"LinkedIn Guide OMR Report Vorschau\" title=\"LinkedIn OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\" style=\"padding-left: 30px;\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this LinkedIn report bundle.\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis OMR Report bundle is perfect for you if you want to unlock the full potential of LinkedIn for your business. \u003ctc\u003eCompany\u003c\/tc\u003e and want to leverage it for your personal brand. With the tips from our experts, you'll achieve your personal and business goals. The report issues complement each other perfectly:\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eOMR Report: Personal Branding on LinkedIn – Professional Guide\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe basics\u003c\/li\u003e  \u003cli\u003eBuilding a personal brand\u003c\/li\u003e  \u003cli\u003eDeveloping a strategy\u003c\/li\u003e  \u003cli\u003eContent creation\u003c\/li\u003e  \u003cli\u003eNetworking\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ca href=\"\/en\/products\/personal-branding-linkedin-report\" title=\"Personal Branding auf LinkedIn Weiterbildung\"\u003eClick here for the OMR Report on Personal Branding.\u003c\/a\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eOMR Report: LinkedIn Marketing – Professional Guide\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe basics\u003c\/li\u003e  \u003cli\u003eBuilding a Company Page\u003c\/li\u003e  \u003cli\u003eContent creation\u003c\/li\u003e  \u003cli\u003eCorporate Influencing\u003c\/li\u003e  \u003cli\u003eLinkedIn Ads\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ca href=\"\/en\/products\/linkedin-marketing-guide\"\u003eClick here for the OMR Report on LinkedIn Marketing.\u003c\/a\u003e\u003c\/p\u003e  \u003cp\u003eGet the bundle now and save when you buy both OMR Report issues.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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