{"title":"Facebook \u0026 Meta Ads Weiterbildungen","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:21d52b9e-65b3-4da1-a992-242edd50ac40-2\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"127f0c76-8a09-415d-b636-7deeba101d8d\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-4o-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"41\" data-end=\"383\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eLerne, wie du effektive Facebook- und Meta Ads erstellst, deine Zielgruppe gezielt ansprichst und deine Kampagnen optimierst. 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This allows you to monitor your performance using precisely defined KPIs. \u003ctc\u003eCompany\u003c\/tc\u003eTo work towards your goals by doing targeted marketing.\u003c\/p\u003e  \u003cp\u003ePerformance marketing increases your profitability because you always know how good your return on investment (ROI) is. Ultimately, all measures that are aligned with clear goals and can be evaluated and optimized using data – across multiple channels – fall under the umbrella of performance marketing.\u003c\/p\u003e  \u003cp\u003eTogether with our experts, we'll examine the most important performance marketing channels and explain what's crucial for each one. In this guide, you'll learn how to design a holistic performance marketing strategy that will ensure you get more out of your budget with your ads or collaborations with creators.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"\" alt=\"Kapitel 1 Performance Marketing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr-report-pema-kss1.png?v=1709217511\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr-report-pema-kss3.png?v=1709217509\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003eWhy this report will help you earn more money\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis report is not a theoretical treatise on performance marketing. It helps you directly apply what you've learned. Our experts will show you strategies and tactics for using budgets and building campaigns that are not only cost-effective but also profitable.\u003c\/p\u003e  \u003cp\u003eBecause every channel – whether SEO, SEA, influencer marketing, social media, or email marketing – has its own specific requirements that need to be understood and applied. This report will help you with that.\u003c\/p\u003e  \u003cp\u003eAs usual, you will receive checklists, step-by-step instructions, examples, best cases, interviews and screencasts, as well as a legal classification, to help you build your performance marketing in a structured and clean way.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e","brand":"OMR Education","offers":[{"title":"PDF","offer_id":45252614750472,"sku":"report_performance_marketing","price":99.0,"currency_code":"EUR","in_stock":true},{"title":"PDF + print","offer_id":45252614783240,"sku":"report_print_performance_marketing","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_performance_cover.png?v=1762168060"},{"product_id":"meta-advertising-professional-guide","title":"OMR Report | Meta advertising","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\" data-mce-style=\"font-size: 26px;\"\u003eWhy Meta Advertising is relevant for you\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eWith Facebook and Instagram, Meta has created two of the most influential – if not the most influential – advertising platforms in the world today. 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