{"title":"Yvonnes Follow Up Product Uebersicht","description":"","products":[{"product_id":"crm-customer-relationship-management-guide","title":"OMR Report | CRM for B2C \u0026 B2B","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhy CRM for your \u003ctc\u003eCompany\u003c\/tc\u003e It is important\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCRM stands for \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCustomer relationship management\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eA good CRM system generates more revenue and saves budget in two areas through optimization and automation, because CRM is a relevant topic in both B2C and B2B.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eUnlike other marketing disciplines, you don't look outwards and hunt for new customers, but rather optimize existing relationships through a customer-oriented communication strategy. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eSales to existing leads or your existing customers\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e .\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhat sounds very boring is in reality a \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ehuge revenue driver\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e,  even if the theory admittedly isn't as colorful as social media campaigns. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThe potential of CRM is regularly and radically underestimated and neglected in both B2C and B2B sectors.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis isn't our opinion, but that of our team of experts who should know. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWith Janine Hummel and Bjoern Sjut we have the \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCRM Masterminds\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e We were able to secure Finc3 again for this report. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTogether with lawyer Dr. Nils Haag, who covers the entire CRM and Legal area, we have jointly created a report that you can use directly for your operational business.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"\" alt=\"CRM für B2C \u0026amp; B2B - Profi-Guide Einblick\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Ipad-CRM-S007.png?v=1634638738\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"\" alt=\"CRM für B2C \u0026amp; B2B - Profi-Guide Einblick\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Ipad-CRM-S006.png?v=1634638738\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e  \u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e  \u003c\/h2\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhy this report will help you use CRM in both B2C and B2B.\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCRM isn't actually complicated, it's just a rather complex process that you need to understand. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eYou have to follow many individual steps and \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003emany individual process steps\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e They must be observed one after the other. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eOtherwise, messages will be wasted or relevant data and information will end up with the wrong people.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eSince your time is very valuable, we have split the report into two distinct parts, each allowing you to focus on your specific needs. \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eStrategy for a B2C CRM or a B2B CRM\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e you can work it out. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThe fundamental thinking within these disciplines is similar, however, in B2C the focus is more on the customer journey, while in B2B CRM the sales channel is optimized.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eAt the beginning of the report, you decide which area is relevant to you. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eAt the end of each chapter you will find \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTemplates and checklists\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e,  so that you can directly apply the theory to your business and your specific use case. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis report is once again not just a textbook, but one that you can also use to design internal workshops.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eIn short: The guide provides you \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eStrategies for building and optimizing your CRM\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e ,  which will give you immediate results.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhy this report will give you a decisive edge over your competition\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThe simple answer: If you \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eInsights from our report authors\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e By implementing this, you save your budget and generate more revenue, whether you are in B2B or B2C. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWhy? \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eB2C is mostly geared towards generating new customers. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eHowever, our report authors will explain how your existing customers can generate even more revenue and how you can turn them into brand ambassadors who will then help you acquire new customers. \u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis saves on your marketing budget.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eOne of the biggest areas where you can burn through your B2B CRM budget is... \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003efaulty processes\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eData points are not fully collected and merged in the right place; poorly pre-qualified leads are then called directly by sales instead of being further pre-qualified through automated email sequences. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis causes you to lose valuable resources, which you should rather leave to your competition.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eIn the report you will learn how to build a clean setup, how to use your budget effectively and with the \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ehighest efficiency\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e which you use and ultimately achieve more revenue with a higher ROAS.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"\" alt=\"CRM für B2C \u0026amp; B2B - Profi-Guide Einblick\" 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And where better to build a personal brand in a business context than on LinkedIn? With the \u003cstrong\u003eOMR Report “Personal Branding on LinkedIn”\u003c\/strong\u003e We'll give you a head start. Tips from dubious LinkedIn profiles like \u0026quot;Become a Top Voice in 10 Days\u0026quot; are a thing of the past. In the Professional Guide, you'll get solid strategies and inspiration from people who have already built a personal brand on LinkedIn.\u003c\/p\u003e  \u003cp\u003eYou will learn which realistic goals you can achieve with your personal brand on LinkedIn and receive templates, worksheets and pro tips to help you develop your strategy.\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eThe OMR Report also helps you to build a strong \u003cstrong\u003ebuilding a business network\u003c\/strong\u003e.  He combines theory with practice. You not only receive strategic instructions for personal branding, but also practical examples from leading experts in the field.\u003c\/span\u003e.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"LinkedIn Personal Branding OMR Report\" alt=\"LinkedIn Personal Branding Vorschau OMR Report\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_Personal_Branding_K3-rand.png?v=1729689559\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"LinkedIn Personal Branding OMR Report\" alt=\"LinkedIn Personal Branding OMR Report Vorschau\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_Personal_Branding_K5-rand.png?v=1729689560\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e  \u003cstrong\u003eWhat you can expect in this OMR report\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e  \u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eCéline Flores Willers, The People Branding Company, gives you a glimpse into her \u003cb\u003ePositioning strategy\u003c\/b\u003e throw. Marius Müller, Personal Branding at Snocks, explains how you can create your own brand in simple steps. \u003cb\u003estrategy\u003c\/b\u003e Emma-Isadora Hagen, LinkedIn Top Voice, shows you how she creates the \u003cb\u003eBuilding a personal brand\u003c\/b\u003e Regarding this topic, Britta Behrens, Certified LinkedIn Marketing Expert, shares insights on the subject. \u003cb\u003eNetwork setup\u003c\/b\u003e.  Furthermore, this OMR Report includes an interview with Janine Lampprecht, Grenzlotsen GmbH, who talks about the \u003cstrong\u003eEffects her personal brand on her \u003ctc\u003eCompany\u003c\/tc\u003e\u003c\/strong\u003e speaks.\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eIn the chapter “\u003cb\u003eContent creation\u003c\/b\u003e“You’ll get the most important tips for creating successful posts for the business platform. Theresa Steinbauer from Ray Sono guides you step by step through the process – from planning to production and optimization of your content.”\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003eAfter reading this practical guide, you will be able to build a personal brand on LinkedIn that will give you long-term advantages for your career, your \u003ctc\u003eCompany\u003c\/tc\u003e and your personal development. You will create content that supports your goals, while your competition is still passively scrolling through their news feed. \u003cstrong\u003eGet the guide now and benefit directly from this knowledge advantage.\u003c\/strong\u003e.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cp class=\"notification-outline\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_linkedin_bundle.png?v=1734363867\" alt=\"OMR Report LinkedIn Bundle\" title=\"OMR Report LinkedIn Bundle\" border=\"0\" class=\"loading\" data-was-processed=\"true\" style=\"width: auto; height: 200px;\"\u003e  \u003cspan\u003e  \u003cstrong style=\"font-size: 26px;\"\u003eDouble your LinkedIn knowledge – get the bundle now!\u003c\/strong\u003e\u003cbr\u003eWith our OMR Report Bundle, you get the Guide to LinkedIn Marketing and the OMR Report on Personal Branding on LinkedIn for the special price of 199 euros instead of 298 euros. \u003ca href=\"\/en\/products\/linkedin-marketing-personal-branding-bundle\"\u003eClick here to access the bundle.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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All from real experts and LinkedIn Top Voices, such as Britta Behrens, Céline Flores Willers, Emma-Isadora Hagen, and Tim Jaschke. \u003c\/span\u003e\u003c\/p\u003e  \u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eIn addition, the \u003cb\u003eOMR Report: LinkedIn Marketing\u003c\/b\u003e Professional tips on what makes a good company page, how to build corporate influencers, and for your \u003ctc\u003eCompany\u003c\/tc\u003e This issue will show you how to use LinkedIn and how to create profitable B2B content. Last but not least, you'll learn how to run effective ad campaigns on LinkedIn to achieve your goals. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_Personal_Branding_K3-rand.png?v=1729689559\" alt=\"LinkedIn Report Vorschau OMR Report\" title=\"LinkedIn Guide OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_LinkedIn_marketing013_2.png?v=1734626340\" alt=\"LinkedIn Guide OMR Report Vorschau\" title=\"LinkedIn OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\" style=\"padding-left: 30px;\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this LinkedIn report bundle.\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis OMR Report bundle is perfect for you if you want to unlock the full potential of LinkedIn for your business. \u003ctc\u003eCompany\u003c\/tc\u003e and want to leverage it for your personal brand. With the tips from our experts, you'll achieve your personal and business goals. The report issues complement each other perfectly:\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eOMR Report: Personal Branding on LinkedIn – Professional Guide\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe basics\u003c\/li\u003e  \u003cli\u003eBuilding a personal brand\u003c\/li\u003e  \u003cli\u003eDeveloping a strategy\u003c\/li\u003e  \u003cli\u003eContent creation\u003c\/li\u003e  \u003cli\u003eNetworking\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ca href=\"\/en\/products\/personal-branding-linkedin-report\" title=\"Personal Branding auf LinkedIn Weiterbildung\"\u003eClick here for the OMR Report on Personal Branding.\u003c\/a\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eOMR Report: LinkedIn Marketing – Professional Guide\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe basics\u003c\/li\u003e  \u003cli\u003eBuilding a Company Page\u003c\/li\u003e  \u003cli\u003eContent creation\u003c\/li\u003e  \u003cli\u003eCorporate Influencing\u003c\/li\u003e  \u003cli\u003eLinkedIn Ads\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ca href=\"\/en\/products\/linkedin-marketing-guide\"\u003eClick here for the OMR Report on LinkedIn Marketing.\u003c\/a\u003e\u003c\/p\u003e  \u003cp\u003eGet the bundle now and save when you buy both OMR Report issues.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; 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Our best practices and interviews offer you real-world inspiration.\u003cbr\u003e\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_coma_kss_3.png?v=1740048988\" alt=\"Content Marketing Leitfaden Vorschau OMR Report\" title=\"Content Marketing Leitfaden OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_coma_kss_5.png?v=1740048989\" alt=\"Content Marketing Leitfaden OMR Report Vorschau\" title=\"Content Marketing Leitfaden OMR Report\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003cdiv style=\"padding-left: 30px;\" class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis OMR report provides you with the necessary know-how for a successful \u003cstrong\u003eContent marketing strategy\u003c\/strong\u003e to develop. 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This way you can directly apply what you've learned to your business.\u003c\/p\u003e  \u003cp\u003e.\u003c\/p\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Community Management OMR Report\" alt=\"Conversion-Optimierung Leitfaden Vorschau OMR Report\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR-Report-Kompakt_Conversion-Optimierung-S11.png?v=1748439993\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Community-Management Leitfaden OMR Report\" alt=\"Conversion-Optimierung Leitfaden OMR Report Vorschau\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR-Report-Kompakt_Conversion-Optimierung-S07.png?v=1748439772\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\" style=\"padding-left: 20px;\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThe OMR Report Compact provides you with everything you need to get started with conversion optimization right away, all on 50 pages. 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Includes frameworks such as the Fogg Behavior Model, Impact-Effort Matrix, and CEP-based testing ideas.\u003c\/li\u003e  \u003cli\u003e  \u003cb\u003eOptimization in practice – Case Snocks\u003c\/b\u003e\u003cbr\u003eLearn how the Snocks brand, with the help of Drip Agency, conducted over 450 tests and systematically increased its conversion rate – with real numbers and tested measures that you can directly implement.\u003c\/li\u003e  \u003c\/ol\u003e  \u003cp\u003e\u003cspan\u003eGet the knowledge you need now to generate more conversions from your traffic.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e!\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; \/* Grid für das Layout *\/\n  grid-template-columns: auto 1fr; \/* Zwei Spalten: Bild + Text *\/\n  grid-gap: 25px; \/* Abstand zwischen Bild und Text *\/\n  align-items: start; \/* Elemente oben ausrichten *\/\n}\n\np.notification-outline img {\n  height: 200px; \/* Bildhöhe festlegen *\/\n  width: auto; \/* Breite proportional zur Höhe anpassen *\/\n}\n\np.notification-outline span {\n  display: block; \/* Text in einem Block-Element *\/\n}\n\n\/* Responsive Anpassung für kleinere Bildschirme *\/\n@media (max-width: 768px) {\n  p.notification-outline {\n    grid-template-columns: 1fr; \/* Eine Spalte für Bild und Text *\/\n    grid-template-rows: auto auto; \/* Zwei Zeilen: Bild oben, Text unten *\/\n    text-align: center; \/* Optionale Zentrierung des Textes *\/\n  }\n\n  p.notification-outline img {\n    margin: 0 auto; \/* Bild zentrieren *\/\n  }\n\n  p.notification-outline span {\n    text-align: left; \/* Text bleibt linksbündig *\/\n  }\n}\n\n.custom-wrapper li {\n  font-size: 20px;\n  margin-bottom: 10px;\n  }\n.custom-wrapper ul{\n  font-size: 20px;\n  margin-left: 30px;\n  }\n.custom-wrapper {\n            max-width: 1200px;\n            margin: 0 auto;\n            overflow: hidden;\n            padding: 50px 30px;\n        }\n\n            .custom-wrapper a {\n                color: #52bbab;\n            }\n\n            .custom-wrapper p {\n                font-size: 20px;\n                line-height: 32px;\n                margin-bottom: 30px;\n            }\n\n        .custom-l-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-r-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-wrapper img {\n            max-width: 430px;\n        }\n\n        .custom-wrapper h3 {\n        }\n\n        .custom-bg {\n            background: #ededed;\n        }\n        .c-title {\n            font-size: 17px;\n            line-height: 17px;\n            font-weight: bold;\n            margin-bottom: 25px;\n        }\n        .c-name {\n            font-size: 28px;\n            font-style: italic;\n            line-height: 28px;\n            margin-bottom: 30px;\n            color: #52bbab;\n        }\n        .author-section img {\n            max-width:250px;\n        }\n        .author-section .custom-l-side {\n            width:20%;\n            margin-right:30px\n        }\n        .author-section .custom-r-side {\n            width: 75%;\n        }\n        @media (max-width:768px) {\n            .outer-wrapper {\n                padding: 20px;\n            }\n            .custom-l-side, .custom-r-side, .author-section .custom-l-side, .author-section .custom-r-side {\n                width: 100%;\n            }\n        }\n--\u003e\u003c\/style\u003e","brand":"OMR Education","offers":[{"title":"PDF","offer_id":51539488866568,"sku":"report_conversion-optimierung","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR-Report-Kompakt_Conversion-Optimierung_Cover_Neu.png?v=1749108077"},{"product_id":"marketing-fur-kmu-omr-report-kompakt","title":"OMR Report | Marketing for SMEs","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\" style=\"padding-right: 30px;\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eWhy this OMR report will help you with your marketing\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eSmall and medium \u003ctc\u003eCompany\u003c\/tc\u003e often do not have large advertising budgets available and therefore need \u003cstrong\u003ecost-effective and efficient ways\u003c\/strong\u003e,  to promote their services and products. The new OMR Report Compact: Marketing for SMEs shows you exactly how!\u003c\/p\u003e  \u003cp\u003eIn this issue you will get \u003cstrong\u003epractical knowledge\u003c\/strong\u003e and \u003cstrong\u003eStrategies\u003c\/strong\u003e,  which also at \u003cstrong\u003elimited resources\u003c\/strong\u003e are feasible. From basic principles to advanced optimization tips, this OMR Report Compact serves as a guide to \u003cstrong\u003enoticeable results with manageable effort\u003c\/strong\u003e to achieve – perfect for SMEs, i.e. small and medium-sized enterprises \u003ctc\u003eCompany\u003c\/tc\u003eTogether with our expert Artur Derr, we will explain how to reach your target audience, create appealing content, and achieve your marketing goals.\u003c\/p\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Marketing für KMU OMR Report\" alt=\"Marketing für KMU Leitfaden Vorschau OMR Report\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Kompakt_KMU_s5.png?v=1750840129\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Marketing für KMU Leitfaden OMR Report\" alt=\"Marketing für KMU Content Leitfaden OMR Report Vorschau\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Kompakt_KMU_s30.png?v=1750840129\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis OMR Report Compact, spanning 50 pages and divided into five chapters, details how SMEs can achieve successful marketing:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003cstrong\u003eThe basics\u003c\/strong\u003e:  In this chapter you will learn why digital marketing is more important than ever for SMEs today.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003estrategy\u003c\/strong\u003e:  From analyzing your current situation to developing a long-term strategy for your marketing channels – you'll find it all in this chapter.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eContent production and recycling\u003c\/strong\u003e:  Topic selection, content production, and the strategic reuse of your content – ​​you'll find all of this in Chapter 3, including numerous examples for inspiration.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003ePaid content\u003c\/strong\u003e:  What options are available for SMEs with limited financial resources to support organic marketing? 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You'll learn which content to use. \u003cstrong\u003e Building trust\u003c\/strong\u003e and how to communicate with your community on an equal footing. Because sustainable success on Instagram is based not only on reach, but above all on genuine interaction and brand loyalty.\u003c\/p\u003e  \u003cp\u003eThis report also shows you how to \u003cstrong\u003e planning advertisements \u003c\/strong\u003e and select the appropriate content. By effectively managing your campaigns, you meaningfully combine organic and paid measures.\u003c\/p\u003e  \u003cp\u003eWhich \u003cstrong\u003eKey figures\u003c\/strong\u003e We explain what's crucial for your goals in the \u0026quot;Reporting\u0026quot; chapter. 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You understand how AI searches work, the criteria used to select content, and what measures will bring your brand and products into the answers.\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003eThe OMR Report helps you understand the shift towards AI search engines – and above all, \u003cstrong\u003eto respond to that specifically\u003c\/strong\u003e:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eWhat should content look like so that it can be processed and cited by ChatGPT and similar services?\u003c\/li\u003e  \u003cli\u003eWhich tools and KPIs really matter now?\u003c\/li\u003e  \u003cli\u003eHow do you position your brand in the new relevance space of AI?\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWhether you work in e-commerce, software marketing, or an agency environment: This OMR Report provides you with the necessary knowledge to respond to the \u003cstrong\u003eChanges brought about by AI-based search\u003c\/strong\u003e to be prepared.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"KI SEO GEO Leitfaden OMR Report\" alt=\"KI SEO GEO Leitfaden Vorschau OMR Report\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_kompakt_ai_search_k1.png?v=1755173319\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"AI Search GEO Leitfaden OMR Report\" alt=\"AI Search Leitfaden OMR Report Vorschau\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/omr_report_kompakt_ai_search_k2.png?v=1755173319\"\u003e\u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in the OMR Report \u0026quot;AI Search\u0026quot;\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eOur expert \u003ca href=\"https:\/\/education.omr.com\/pages\/experts\/olaf-kopp\"\u003eOlaf Kopp\u003c\/a\u003e The report will guide you through the following topics:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003cstrong\u003eFundamentals of AI search\u003c\/strong\u003e:  Understand how ChatGPT, Google AI Overview, or Perplexity find, evaluate, and display content, and why good rankings no longer automatically lead to visibility.\u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eNew optimization approaches\u003c\/strong\u003e:  GEO, LLMO, or AIO. 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The internet is full of AI-generated content, identical-looking products, and rock-bottom prices. Anyone who wants to stand out needs a brand that... \u003cstrong\u003ein the target group's memory\u003c\/strong\u003e It remains. Adidas, Apple, and Bauer are leading the way. These brands are not bought solely for their product features. \u003cstrong\u003eEmotions\u003c\/strong\u003e, \u003cstrong\u003eTrust \u003c\/strong\u003eand \u003cstrong\u003eloyalty\u003c\/strong\u003e They play a crucial role in purchasing decisions. But how do you establish a brand properly? What did the major brands do differently than... \u003ctc\u003eCompany\u003c\/tc\u003e, whose names nobody knows?\u003c\/p\u003e  \u003cp\u003eThe new OMR Report: Brand Building provides the answers to these questions. What's more! In this issue, you'll not only receive practical tips on how to establish and raise awareness of your brand in the market. 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Read the basics here!\u003c\/p\u003e  \u003cp\u003e.  .. \u003cstrong\u003eCommunity Management \u003c\/strong\u003e– Shitstorms and hate speech: Learn the basics of crisis management.\u003c\/p\u003e  \u003cp\u003e.  .. \u003cstrong\u003eConversion optimization \u003c\/strong\u003e– A\/B tests and hypotheses: In this part you will get an insight into forming hypotheses, the foundation for meaningful tests.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e\np.notification-outline {\n  padding: 24px;\n  outline-style: solid;\n  outline-color: #89cbc0;\n  outline-width: 2px;\n\n  display: grid; \/* Grid für das Layout *\/\n  grid-template-columns: auto 1fr; \/* Zwei Spalten: Bild + Text *\/\n  grid-gap: 25px; \/* Abstand zwischen Bild und Text *\/\n  align-items: start; \/* Elemente oben ausrichten *\/\n}\n\np.notification-outline img {\n  height: 200px; \/* Bildhöhe festlegen *\/\n  width: auto; \/* Breite proportional zur Höhe anpassen *\/\n}\n\np.notification-outline span {\n  display: block; \/* Text in einem Block-Element *\/\n}\n\n\/* Responsive Anpassung für kleinere Bildschirme *\/\n@media (max-width: 768px) {\n  p.notification-outline {\n    grid-template-columns: 1fr; \/* Eine Spalte für Bild und Text *\/\n    grid-template-rows: auto auto; \/* Zwei Zeilen: Bild oben, Text unten *\/\n    text-align: center; \/* Optionale Zentrierung des Textes *\/\n  }\n\n  p.notification-outline img {\n    margin: 0 auto; \/* Bild zentrieren *\/\n  }\n\n  p.notification-outline span {\n    text-align: left; \/* Text bleibt linksbündig *\/\n  }\n}\n\n.custom-wrapper li {\n  font-size: 20px;\n  margin-bottom: 10px;\n  }\n.custom-wrapper ul{\n  font-size: 20px;\n  margin-left: 30px;\n  }\n\n  .outer-wrapper.custom-bg .custom-l-side img {\n  margin-right: 20px;\n}\n.custom-wrapper {\n            max-width: 1200px;\n            margin: 0 auto;\n            overflow: hidden;\n            padding: 50px 30px;\n        }\n\n            .custom-wrapper a {\n                color: #52bbab;\n            }\n\n            .custom-wrapper p {\n                font-size: 20px;\n                line-height: 32px;\n                margin-bottom: 30px;\n            }\n\n        .custom-l-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-r-side {\n            width: 50%;\n            display: inline-block;\n            float: left;\n        }\n\n        .custom-wrapper img {\n            max-width: 430px;\n        }\n\n        .custom-wrapper h3 {\n        }\n\n        .custom-bg {\n            background: #ededed;\n        }\n        .c-title {\n            font-size: 17px;\n            line-height: 17px;\n            font-weight: bold;\n            margin-bottom: 25px;\n        }\n        .c-name {\n            font-size: 28px;\n            font-style: italic;\n            line-height: 28px;\n            margin-bottom: 30px;\n            color: #52bbab;\n        }\n        .author-section img {\n            max-width:250px;\n        }\n        .author-section .custom-l-side {\n            width:20%;\n            margin-right:30px\n        }\n        .author-section .custom-r-side {\n            width: 75%;\n        }\n        @media (max-width:768px) {\n            .outer-wrapper {\n                padding: 20px;\n            }\n            .custom-l-side, .custom-r-side, .author-section .custom-l-side, .author-section .custom-r-side {\n                width: 100%;\n            }\n        }\n\n  \n--\u003e\u003c\/style\u003e","brand":"OMR Education","offers":[{"title":"PDF","offer_id":53105196663048,"sku":"report_free_marketing_fundamentals","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/marketing-fundamentals-stoerer.png?v=1776765176"},{"product_id":"free-guide-plattform-social-media","title":"Free Guide | Platform \u0026 Social Media Marketing","description":"\u003cdiv class=\"outer-wrapper\"\u003e  \u003cdiv class=\"custom-wrapper\"\u003e  \u003cdiv style=\"padding-right: 30px;\" class=\"custom-l-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eWhy this OMR Report – Free Guide will help you at work\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eIn the business and marketing sectors, it has never been more important than it is today for employees to pursue further education and training. The changes brought about by AI have dramatically accelerated the technological world. At the same time, this makes it increasingly important for everyone to stay up-to-date. \u003ctc\u003eCompany\u003c\/tc\u003e It's now possible to design creations and campaigns that previously required huge budgets. Becoming a professional in one's own and new fields is therefore becoming increasingly important. \u003cstrong\u003edecisive competitive advantage\u003c\/strong\u003e.\u003c\/p\u003e  \u003cp\u003eThis free guide offers a glimpse into our practical guides – but, as always with us, with 100% added value. What you read in this free edition you can \u003cstrong\u003eapply directly in practice\u003c\/strong\u003e.\u003c\/p\u003e  \u003cp\u003eAt the same time, these pages are designed to provide inspiration and encourage you to explore new avenues and adapt your marketing to the modern platform rules. In short: Downloading this guide is a top investment in your future – and it's free! Plus, there's more. \u003cstrong\u003eDiscount codes for the full editions shown\u003c\/strong\u003e.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Report-iPad-Mockup_Freebie2_Plattform-u-Social-Media-Marketing_Seite_02.png?v=1767883956\" alt=\"Free Guide von OMR Education\" title=\"Free Guide von OMR Education\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Report-iPad-Mockup_Freebie2_Plattform-u-Social-Media-Marketing_Seite_03.png?v=1767883956\" alt=\"Free-Guidee von OMR Education\" title=\"Free-Guide von OMR Education\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e  \u003c\/div\u003e  \u003cdiv style=\"padding-left: 20px;\" class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this OMR Report – Free Guide\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eThis free edition focuses on \u003cstrong\u003ePlatform and social media marketing\u003c\/strong\u003e You'll receive excerpts from five OMR Reports with practical tips you can immediately apply at work. It's about...\u003c\/p\u003e  \u003cp\u003e.  .. \u003cstrong\u003eCommunity Management \u003c\/strong\u003e– Shitstorms and hate speech: Learn the basics of crisis management.\u003c\/p\u003e  \u003cp\u003e.  .. \u003cstrong\u003eSocial Ads with AI\u003c\/strong\u003e – Content creation: In this part you will learn how to create images for ads using AI.\u003c\/p\u003e  \u003cp\u003e.  .. \u003cstrong\u003eInstagram Marketing\u003c\/strong\u003e – Ad strategy: How do you define goals and target groups? How long do ads run and what formats are available on Instagram? Find out here.\u003c\/p\u003e  \u003cp\u003e.  .. \u003cstrong\u003ePersonal Branding on LinkedIn\u003c\/strong\u003e –Networking: This is about the strategic development of a network on the business platform.\u003c\/p\u003e  \u003cp\u003e.  .. \u003cstrong\u003eLinkedIn Marketing\u003c\/strong\u003e – Content and reach: Overview is everything! 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The changes brought about by AI have dramatically accelerated the technological world. At the same time, this makes it increasingly important for everyone to stay up-to-date. \u003ctc\u003eCompany\u003c\/tc\u003e It's now possible to design creations and campaigns that previously required huge budgets. Becoming a professional in one's own and new fields is therefore becoming increasingly important. \u003cstrong\u003edecisive competitive advantage\u003c\/strong\u003e.\u003c\/p\u003e  \u003cp\u003eThis free guide offers a glimpse into our practical guides – but, as always with us, with 100% added value. What you read in this free edition you can \u003cstrong\u003eapply directly in practice\u003c\/strong\u003e.\u003c\/p\u003e  \u003cp\u003eAt the same time, these pages are designed to provide inspiration and encourage you to explore new avenues and adapt your marketing to the modern platform rules. In short: Downloading this guide is a top investment in your future – and it's free! Plus, there's more. \u003cstrong\u003eDiscount codes for the full editions shown\u003c\/strong\u003e.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\"\u003e\u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Free Guide von OMR Education\" alt=\"Free Guide von OMR Education\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Report-iPad-Mockup_Freebie3_KI-u-Marketing_Seite_02.png?v=1767883956\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv style=\"padding: 50px 30px !important;\" class=\"custom-wrapper\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e    \u003cimg data-was-processed=\"true\" class=\"loading\" border=\"0\" title=\"Free-Guide von OMR Education\" alt=\"Free-Guidee von OMR Education\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/Report-iPad-Mockup_Freebie3_KI-u-Marketing_Seite_03.png?v=1767883955\"\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\" style=\"padding-left: 20px;\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this OMR Report – Free Guide\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eIn this free issue focusing on AI and marketing, you'll find excerpts from four OMR Reports with practical tips you can immediately apply at work. 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This has a \u003cstrong\u003eclose relationship with the creators\u003c\/strong\u003e and are inspired and motivated by their recommendations.\u003c\/p\u003e  \u003cp\u003eBut for influencer marketing to truly work, the right one is needed. \u003cstrong\u003eFit between brand and creator.\u003c\/strong\u003e This is the only way to market products authentically and credibly to your target group.\u003c\/p\u003e  \u003cp\u003eThe new OMR Report | Influencer Marketing helps you find the right influencers for your goals. \u003ctc\u003eCompany\u003c\/tc\u003e and fit your campaign.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"custom-r-side\" style=\"padding-left: 20px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Influencer_Marketing06.png?v=1769675468\" alt=\"Influencer Marketing Praxis-Guide von OMR Education\" title=\"Influencer Marketing Praxis-Guide von OMR Education\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e\u003c\/div\u003e  \u003c\/div\u003e  \u003cstrong\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/strong\u003e  \u003c\/div\u003e  \u003cdiv class=\"outer-wrapper custom-bg\"\u003e  \u003cdiv class=\"custom-wrapper\" style=\"padding: 50px 30px !important;\"\u003e  \u003cdiv class=\"custom-l-side\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Influencer_Marketing10.png?v=1769503780\" alt=\"Influencer Marketing Praxis-Guide von OMR Education\" title=\"Influencer Marketing Praxis-Guide von OMR Education\" border=\"0\" class=\"loading\" data-was-processed=\"true\"\u003e  \u003c\/div\u003e  \u003cdiv style=\"padding-left: 20px;\" class=\"custom-r-side\"\u003e  \u003ch2 style=\"font-size: 26px;\"\u003e\u003cstrong\u003eHere's what you can expect in this OMR Report\u003c\/strong\u003e\u003c\/h2\u003e  \u003cbr\u003e  \u003cp\u003eIn this issue, you'll gain the knowledge to strategically set up your influencer marketing. Among other things, you'll learn…\u003c\/p\u003e  \u003cp\u003e… how and where you \u003cstrong\u003esuitable creators\u003c\/strong\u003e you find and rate.\u003c\/p\u003e  \u003cp\u003e… what you should do when you are \u003cstrong\u003eprofessional inquiry\u003c\/strong\u003e You must pay attention to this.\u003c\/p\u003e  \u003cp\u003e… how you can \u003cstrong\u003eBriefing\u003c\/strong\u003e for your influencer collaboration.\u003c\/p\u003e  \u003cp\u003e… which aspects when \u003cstrong\u003ePricing\u003c\/strong\u003e play a role.\u003c\/p\u003e  \u003cp\u003e… which \u003cstrong\u003elegal issues\u003c\/strong\u003e you should take into account.\u003c\/p\u003e  \u003cp\u003e… how you can see the results \u003cstrong\u003eyou analyze and optimize.\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eGet the knowledge you need now to approach your influencer marketing strategically.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cstyle\u003e p.notification-outline { padding: 24px; outline-style: solid; outline-color: #89cbc0; outline-width: 2px; display: grid; \/* Grid für das Layout *\/ grid-template-columns: auto 1fr; \/* Zwei Spalten: Bild + Text *\/ grid-gap: 25px; \/* Abstand zwischen Bild und Text *\/ align-items: start; \/* Elemente oben ausrichten *\/ } p.notification-outline img { height: 200px; \/* Bildhöhe festlegen *\/ width: auto; \/* Breite proportional zur Höhe anpassen *\/ } p.notification-outline span { display: block; \/* Text in einem Block-Element *\/ } \/* Responsive Anpassung für kleinere Bildschirme *\/ @media (max-width: 768px) { p.notification-outline { grid-template-columns: 1fr; \/* Eine Spalte für Bild und Text *\/ grid-template-rows: auto auto; \/* Zwei Zeilen: Bild oben, Text unten *\/ text-align: center; \/* Optionale Zentrierung des Textes *\/ } p.notification-outline img { margin: 0 auto; \/* Bild zentrieren *\/ } p.notification-outline span { text-align: left; \/* Text bleibt linksbündig *\/ } } .custom-wrapper li { font-size: 20px; margin-bottom: 10px; } .custom-wrapper ul{ font-size: 20px; margin-left: 30px; } .outer-wrapper.custom-bg .custom-l-side img { margin-right: 20px; } .custom-wrapper { max-width: 1200px; margin: 0 auto; overflow: hidden; padding: 50px 30px; } .custom-wrapper a { color: #52bbab; } .custom-wrapper p { font-size: 20px; line-height: 32px; margin-bottom: 30px; } .custom-l-side { width: 50%; display: inline-block; float: left; } .custom-r-side { width: 50%; display: inline-block; float: left; } .custom-wrapper img { max-width: 430px; } .custom-wrapper h3 { } .custom-bg { background: #ededed; } .c-title { font-size: 17px; line-height: 17px; font-weight: bold; margin-bottom: 25px; } .c-name { font-size: 28px; font-style: italic; line-height: 28px; margin-bottom: 30px; color: #52bbab; } .author-section img { max-width:250px; } .author-section .custom-l-side { width:20%; margin-right:30px } .author-section .custom-r-side { width: 75%; } @media (max-width:768px) { .outer-wrapper { padding: 20px; } .custom-l-side, .custom-r-side, .author-section .custom-l-side, .author-section .custom-r-side { width: 100%; } } --\u003e\u003c\/style\u003e","brand":"OMR Education","offers":[{"title":"PDF","offer_id":53137236033800,"sku":"report_influencer_marketing","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/4310\/1600\/files\/OMR_Report_Influencer_Marketing01.png?v=1769504060"}],"url":"https:\/\/education.omr.com\/en\/collections\/yvonnes-follow-up-product-uebersicht.oembed","provider":"OMR Education","version":"1.0","type":"link"}