Unsere Black-Week-Deals: 1 Produkt: 99 € statt 149 €| 2 Produkte: 119 € statt 298 € | 5 Produkte: 299 € statt 745 € | 10 Produkte: 499 € statt 1.490 €

Unsere Black-Week-Deals:
1 Produkt: 99 € statt 149 €
2 Produkte: 119 € statt 298 €
5 Produkte: 299 € statt 745 €
10 Produkte: 499 € statt 1.490 €

OMR Deep Dive Online-Seminar

China Digital Marketing and E-Commerce

Sichere dir jetzt dein Ticket

China Digital Marketing and E-Commerce
China Digital Marketing and E-Commerce

China Digital Marketing and E-Commerce

99 €
149 €

inkl. Mwst.*

*Angaben inkl. deutscher Umsatzsteuer. Steuerliche Abweichungen für Auslandskäufe.

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|In this OMR Deep Dive Webinar we’ll show how to market and sell your brands, products and services in China online. 6 slots à 90 minutes.

  • Digital Marketing and eCommerce in China

  • China Market Entry and China Market Test

  • Selling to China on Alibaba’s platforms

  • China cross-border eCommerce

  • Marketing through the WeChat Ecosystem

  • B2B Marketing and Sales in China

 

This workshop is in English. However, if every single participant understands German, we can flexibly switch to German. All speakers beside Thomas Graziani speak German. Presentation slides will be in English.

SESSION 1 | (The Basics Day)

Digital Marketing and eCommerce in China
Speaker: Corinna Bremer (OMR Freelance Editor and Founder of China Tech Intelligence)

  • China and the Chinese from a consumer marketing tech perspective: Geography and most actual consumer demographic figures
  • China‘s actual tech landscape - An overview over Alibaba’s “Ali-System” vs. the “Tencent-System”. Overview over the recent regulatory changes.
    Introducing platforms such as WeChat, Weibo, Taobao, TMall, Weitao, JD.com, Little Red Book (RED), Meituan, Youku, Yizhibo, Kuaishou, Bilibili, Alipay, WechatPay, Bytedance’s Tip Tok and search engine Baidu. And what implications do the recent massive regulatory changes have on cross border Ecommerce and digital marketing?
  • China‘s Influencer/live streaming industry - “Social Commerce” made in China

SESSION 2 | (The Basics Day)

China Market Entry and China Market Test
Speaker: Moonie Zhu (Co-Founder - eTOC)

Traditional import export vs. cross border e-commerce

  • Core China market entry challenges
    • if you are a new brand with low brand awareness and no product expose
  • Why do you need a market test?
    • Only real market feedback from sales, marketing and consumer perspective can confirm if your product really has potential in China
  • How to speed test your product potential 
    • Identify your potential top sellers
    • Test your product sales potential through real sales
    • Test your product potential via marketing measures (social media, KOL cooperation and performance marketing on Tmall)
    • Get real consumer feedback Data driven results tracking
  • Q&A

SESSION 3 | (Alibaba and eCommerce Day)

Selling to China on Alibaba’s platforms
Speaker: Karl Wehner (Managing Director Alibaba Group Germany, Switzerland, Austria, CEE, Turkey)

  • Alibaba’s eCommerce ecosystem - overview over all platforms
  • A look at Alibaba’s “Double 11” shopping day 2021, the world’s largest online retail event on November 11th, 2021, with examples of German partner brands
  • Chinese Consumer Updates
  • Trends in China’s eCommerce
  • Q&A

SESSION 4 | (Alibaba and eCommerce Day)

China eCommerce on Alibaba and other platforms - how to scale and remain competitive after a successful market enrty (11.00 am - 12.30 pm)

Speaker: Damian Maib (Founder - Genuine German) and Thomas Derksen(Influencer/KOL at Afu Thomas)

    • "Made in China" becoming a threat to your global brand - is "Made in Germany" dead?
      • Add-on: Live Experiences and Case Studies by Thomas Derksen 
    • Using current giants, Alibaba, ecosystem to drive sales most effectively and utilizing deep customer insights for general market growth
      • Add-on: Live Experiences and Case Studies by Thomas Derksen
    • Using new digital marketing tools and players to stay relevant and remain competitive
      • Social commerce on the growth
      • Douyin Store & Livestream experience and best practices
        • New douyin store functionalities
        • KOL-Livestreams vs. Own-Shop Livestream
      • Other relevant upcoming channels to watch
        • How to find and define the right channel for your brand
        • KOL corporations, short videos, livestreams

      SESSION 5 | (WeChat and Digital Marketing Day)

      Marketing through the WeChat Ecosystem
      Speaker: Thomas Graziani (WalkTheChat)

      The WeChat Ecosystem:

      • The WeChat Ecosystem: WeChat moments, official service/subscription/enterprise accounts, groups, wallet, mini programs, search and other trends


      Promotion – How to get noticed in a competitive environment:

      • WeChat Influencers & KOLs (Key Opinion Leaders)
      • WeChat Ads and CRM

       

      WeChat & cross-border eCommerce:

      • How to sell via WeChat & Weibo from outside China
      • Cross-border payments via WeChat & Alipay
      • Managing international logistics for WeChat stores

      SESSION 6 | (WeChat and Digital Marketing Day)

      B2B Marketing and Sales in China 
      Speaker: Sven Spöde (Senior Consultant Digital Communication - Oliver Schrott Kommunikation)

      • B2B Content Marketing
      • social CRM
      • WeChat for Work
      • How to use WeChat Mini Programs for B2B marketing

       

       

      Feedback from happy participants of our last China Deep Dives in 2018 & 2020:

      ⭐⭐⭐⭐⭐
      “Incredibly interesting! Mind boggling! Excellent presenters! Impressive case studies.” 

      ⭐⭐⭐⭐⭐
      “Valuable info and fantastic analysis!”

      ⭐⭐⭐⭐⭐
      “Good introduction of fundamental WeChat insights—great for beginners.”

      ⭐⭐⭐⭐⭐
      “Very good and extensive overview on WeChat Marketing, very competent speaker.”

      ⭐⭐⭐⭐⭐
      “Impressive, Insightful, most interesting!”

      Deine Vorteile

      Teilnehmerzertifikat

      Teilnahme-Zertifikat

      Du erhältst ein persönliches Teilnahme-Zertifikat, dass dir den Abschluss des Seminars bestätigt.

      Seminarunterlagen als PDF

      Seminarunterlagen als PDF

      Du kannst dich voll und ganz auf den Inhalt konzentrieren, denn alle Unterlagen bekommst du von uns im Nachgang als PDF.

      Individuelle Beratung

      Individuelle Beratung

      Du bekommst in jeder Session die Möglichkeit, individuelle Fragen und Probleme mit unseren Expert:innen zu besprechen.

      Häufig gestellte Fragen

      Hast du noch Fragen?

      Ich helfe dir weiter!

      Janina Hantke

      Janina Hantke

      Telefon: 040 20 93 10 879

      E-Mail: deepdive@omr.com

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