Instagram Marketing – Professional Guide

Why this report will help you with your Instagram marketing

As playful as Instagram may be, if you want to do successful marketing on the platform, you have to act exactly like you do with Google and Co. This OMR report will help you with that. He shows you how to set up your account, find topics, create a content strategy and an editorial plan, and use community building and management to build a solid (and usually purchase-ready) community.

Instagram is by no means just something you run alongside your website. It's your business card. You shouldn't leave anything to chance. That's why this guide is dedicated in detail to the design of your account - from the name to the uniform feed design for a strong appearance. We'll also show you how to shoot really good reels and go through the individual production steps with you - from the idea to publication on your Instagram channel. And of course it's also about data and measurement. Find out which KPIs are crucial for you, how to develop them and which tools you need. Last but not least: To ensure that you are on safe legal ground, lawyer Dr. Anna Lena Füllsack questions and answers. It reveals what you need to consider in terms of music law, advertising labels and on your profile from a legal perspective.

In this guide, seven experts have their say and share their knowledge with you. Alexander Gieseke from simpleclub provides a practical look and shows how the company uses Instagram along the sales funnel. With this report you are not only ready to go, but also prepared for the future and one step ahead of your competition today.