Content marketing E-learning course

First, we will give you an introduction to the learning platform and the course itself. You will also get to know the other participants and can exchange ideas with them via our workspace.

In the first module you will gain a basic understanding of digital marketing. Among other things, you will learn the basic principles of the marketing funnel and find out everything about the connections of the entire customer journey. You will also get an initial insight into different marketing channels and what it means to set up and carry out data-driven marketing activities.

You will learn about content marketing from a strategic perspective and get to know the entire spectrum of this marketing discipline: from goal definition and target group analysis, the conception and production of content, through distribution to measuring success. A particular focus is on the various content formats, their possible uses and requirements.

Find out what measures can help websites appear higher in unpaid (organic) search results. This includes, among other things: the technical setup, the right keyword strategy and paying attention to search engine updates regarding the algorithm and the evaluation of content. We will first show you the most important steps for developing a good content and keyword strategy. You will then learn the most important KPIs to understand whether your SEO measures are successful.

In this module you will learn how to strategically establish and maintain customer relationships via email. You will then be able to independently set up a mailing list, carry out and optimize email marketing campaigns.

You will learn the basics of Instagram marketing in order to build a successful Instagram account for companies and brands. You will develop the strategic and practical know-how to address a target group via Instagram and build a community. The focus is on the content process, d.h. the planning, creation, distribution and evaluation of organic content.

After completing the module, you will know the tools and context necessary to build and optimize a successful LinkedIn account for a company or your personal brand. Topics such as content strategies, campaign planning and the evaluation of relevant KPIs play an important role.

You will learn to understand and apply the ‘entrepreneur mindset’. You will realize how important collaboration is within the team and within the company, as there is a close connection between corporate and marketing success. You will also learn the most important techniques, such as: B. Know Lean, Scrum, Kanban and know how organizations have introduced more agile ways of working in their companies.