Search Engine Optimization (SEO) – Beginners Guide

Why SEO is important for your business?

Actually, this question can be answered very briefly with a counter question: What good is a website to you that no one can find? Not much and it doesn't bring you any sales or leads. Your customers search for answers and solutions to problems via search engines. With good SEO, you and your products become exactly this solution. Of course, you can also get your content to rank at the top of Google with ads and a big SEA budget, but what SEO gives you is better than any paid top placement: organic reach. If you manage to rank your content in the Google Top 10, the search engine will provide you with free long-term traffic.

In addition, clever SEO allows you to meet your customers on their sometimes long customer journey. SEO measures take effect at all stations of the funnel and work with the campaign goals in online marketing. Push branding, traffic or sales – everything is possible.

No channel is as versatile as SEO. And that's exactly why you have to attack as a fire here. You can win customers cheaply in the long term and increase sales. SEO is also important for almost every business model - whether B2B or B2C, whether manufacturer or publisher, whether your goal is reach or transactions. SEO is the key to sustainable success in your business.

Why you can stay one step ahead of your competition with this report?

Only those who approach SEO work with a clear strategy can push the limits of Google regulations and get the most out of it. While others throw a few keywords around here and are still working on H1 and H2 for their website and wonder why they still can't reach Page 1 in the search results, you can soon sit back and just smile tiredly .

Another advantage: SEO brings you traffic in the long term. You will initially have costs to set up structures and create the right content. A key difference to SEA and, for example, Facebook Ads: There you pay for every click, SEO gives you organic traffic and it's free.

Once the crawlers are there, your content digs itself deep into the “Google brain”. And since your content solves your users' problems, it also provides the positive user signals that tell the algorithm: Good site = good SERP placement. The tips from three SEO experts in ​​this 100-page PDF guide will help you. Use the experience and knowledge of our experts to win first place in organic search results, benefit from their tool recommendations and learn how SEO works much faster than your competitors.

You're no longer a beginner? Check out our Pro Guide on the topic here.