Performance Marketing - Professional Guide

Why is performance marketing important for your company?

While in the marketing past it was not possible to measure exactly who an out-of-home campaign, newspaper ad, TV or radio ad actually reached, today you can track the effectiveness of your advertising measures in real time and virtually every interaction in your Shop or measure on other sites. This allows you to work towards your business goals using precisely defined KPIs by carrying out tailor-made marketing.

Performance marketing increases your profitability because you always know how good your return on investment (ROI) is. Ultimately, performance marketing includes all measures that are aligned with clear goals and can be evaluated and optimized in a data-driven manner - across many channels.

Together with our experts, we look at the most important performance marketing channels and explain what is important for each channel. In this guide, you'll learn how to design a holistic performance marketing strategy that will ensure you get more from your budget with your ads or by collaborating with creators.