Data is on everyone's lips in marketing. In this e-learning course, you'll learn how to not only measure the success of your campaigns and the behavior of your users on your website, but also how to draw the right conclusions for optimizations and future campaigns. Become part of the fascinating world of digital marketing analytics.

Why this OMR report helps you with conversion optimization You're investing a lot of budget in traffic, but too many visitors are leaving your shop without buying? Then you don't have a traffic problem, but a conversion problem. With the OMR Report Compact – Conversion Optimization We'll show you how to turn visitors into customers – without any additional advertising budget. Instead of focusing on increasing reach, we'll concentrate on targeted improvements to the buying process: seamless workflows, conversion triggers, and relevance. In short: everything that helps your shop convert better. This OMR report guides you step-by-step through the most important principles, methods, and tools of conversion optimization. You'll learn how to identify weaknesses, formulate hypotheses, and meaningful A/B tests You carry out this process. Because conversion optimization is never based on gut feeling, but on data and structured testing. To ensure you don't get bogged down in theory, this guide provides you with numerous practical examples. Practical examples, including the successful D2C brand Snocks, as well as Checklists and immediately applicable frameworks. This way you can directly apply what you've learned to your business. . Here's what you can expect in this report The OMR Report Compact provides you with everything you need to get started with conversion optimization right away, all on 50 pages. Our focus is on online shops: Fundamentals of Conversion OptimizationUnderstand why small changes can make a big difference in revenue. Learn about the most important KPIs – from conversion rate to ARPU – and how to improve them effectively. Analysis and preparationWhy the classic funnel isn't enough and how you can use Friction Points and Category Entry Points (CEPs) to identify purchase barriers in your online shop. Plus: methods for data collection, from heatmaps to surveys. A/B tests and hypothesesThis is how you formulate effective hypotheses and test them with valid A/B setups. Includes frameworks such as the Fogg Behavior Model, Impact-Effort Matrix, and CEP-based testing ideas. Optimization in practice – Case SnocksLearn how the Snocks brand, with the help of Drip Agency, conducted over 450 tests and systematically increased its conversion rate – with real numbers and tested measures that you can directly implement. Get the knowledge you need now to generate more conversions from your traffic.!

Why this OMR Report will help you with data and AI Artificial intelligence has become more accessible to us all through tools like ChatGPT or Gemini. Anyone working with data today can no longer avoid AI. However, this requires... correct knowledge and new skills. The new OMR report “Data and AI” shows you step by step how to Improve your data work with artificial intelligence, solves typical problems and allows you to efficiently build your data setup. First, you'll learn the basics of a data strategy: Which key performance indicators (KPIs) are important? How does your [data strategy] work? Data process And where can you improve it? AI can already help you here. Then it's about yours technical infrastructure, the so-called data stack, and the specific Data analysis with AI. You'll see practical examples of how to predict customer lifetime value or use uplift modeling. The result will be a data setup that allows you to determine important factors more quickly and accurately. Insights for your business you win – and by having AI play a central role. Here's what you can expect in this OMR Report This OMR report provides you with all the important information you need in three chapters. Artificial intelligence for your data to make the most of it. You will learn, among other things… … how to find the right ones KPIs find and identify your use cases. … the Data Team and you organize your employees. … to understand your data and Processes to automate. …like an advanced and simple Data Stack looks like (including tracking, data storage, reporting, etc.). … how you can specifically Use Cases with AI You can implement it. Get the knowledge you need to apply AI to your analyses now!