Weiterbildungen zu Marketing Grundlagen

This e-learning course will help you find the perfect entry point into digital marketing! You'll get a comprehensive overview of the various marketing disciplines and delve into topics such as planning marketing activities based on your target groups and marketing channels, basic marketing strategies, and measuring your campaign success.

Why this OMR report will help you with your marketing Small and medium Company often do not have large advertising budgets available and therefore need cost-effective and efficient ways, to promote their services and products. The new OMR Report Compact: Marketing for SMEs shows you exactly how! In this issue you will get practical knowledge and Strategies, which also at limited resources are feasible. From basic principles to advanced optimization tips, this OMR Report Compact serves as a guide to noticeable results with manageable effort to achieve – perfect for SMEs, i.e. small and medium-sized enterprises CompanyTogether with our expert Artur Derr, we will explain how to reach your target audience, create appealing content, and achieve your marketing goals. Here's what you can expect in this report This OMR Report Compact, spanning 50 pages and divided into five chapters, details how SMEs can achieve successful marketing: The basics: In this chapter you will learn why digital marketing is more important than ever for SMEs today. strategy: From analyzing your current situation to developing a long-term strategy for your marketing channels – you'll find it all in this chapter. Content production and recycling: Topic selection, content production, and the strategic reuse of your content – ​​you'll find all of this in Chapter 3, including numerous examples for inspiration. Paid content: What options are available for SMEs with limited financial resources to support organic marketing? Sandra Winkler from Elearnio provides practical insights in this interview. Optimization: Continuously improving your marketing efforts will not only give you a better understanding of your target audience, but will also save you money. How? You'll find out in Chapter 5. In addition, the OMR Report Compact: Marketing for SMEs contains extensive downloads, practical checklists and interactive worksheets. Get the knowledge you need now to achieve your Company to make it easy to see!

Why this report will help you with influencer marketing Every day we are confronted with over 10,000 advertising messages. For your brand to truly be noticed, it needs trust. And that trust is primarily built through... Recommendations. This is exactly where influencer marketing comes in. Influencers create content about your brand, products, or services and recommend it to their followers. Community. This has a close relationship with the creators and are inspired and motivated by their recommendations. But for influencer marketing to truly work, the right one is needed. Fit between brand and creator. This is the only way to market products authentically and credibly to your target group. The new OMR Report | Influencer Marketing helps you find the right influencers for your goals. Company and fit your campaign. Here's what you can expect in this OMR Report In this issue, you'll gain the knowledge to strategically set up your influencer marketing. Among other things, you'll learn… … how and where you suitable creators you find and rate. … what you should do when you are professional inquiry You must pay attention to this. … how you can Briefing for your influencer collaboration. … which aspects when Pricing play a role. … which legal issues you should take into account. … how you can see the results you analyze and optimize. Get the knowledge you need now to approach your influencer marketing strategically.