Performance Marketing: Making advertising success measurable
Performance marketing is a discipline in online marketing that focuses on measurable performance and brings together online marketing tools that can be used to achieve measurable user response.
Performance marketing aims to create marketing measures that are as efficient as possible. The costs of advertising measures are scaled based on the success of a campaign, which is measured in terms of sales, leads or clicks.
Performance marketing has two main characteristics: on the one hand, measurability using predefined KPIs and, on the other hand, modularity. Performance marketing therefore relies on different communication tools, all of which can be measured and optimized independently of one another. This means that small adjustments can be made even during an ongoing campaign in order to achieve the best possible result. In short: performance marketing is a huge opportunity to take your business to the next level and make your advertising success measurable.
This is how performance marketing works
The measures and channels used in performance marketing vary depending on the objective and target group. Possible performance marketing channels include SEA (search engine advertising) or Facebook & Instagram advertising.
As a marketer, entering the world of performance marketing and fighting for users' attention requires a lot of effort. SEA and Facebook & Instagram advertising are not a sure-fire success. Our practical guides will help you with this.
With the guides on SEA & Google Ads as well as Facebook & Instagram Advertising, you can learn from the best in the industry. Our professionals not only know every button, but also show you which strategies really make sense - and what you should stay away from. Take the chance to learn from experienced professionals and increase your learning curve. You'd rather leave time-consuming trial and error to your competitors.
Further training in performance marketing
Whether SEA or Facebook & Instagram advertising – the world of performance marketing is diverse and moves quickly. It is not easy for performance marketers to always be up to date, check every update and constantly develop new concepts.
In addition to our practical guides, we also offer further performance marketing training courses with which you can increase your know-how and knowledge.
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Performance Marketing Bundle
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Du kennst die Basics im Performance Marketing, willst aber Strategien und Tricks, mit denen die Besten der Branche arbeiten? Dieses Bundle liefert sie dir – inklusive Praxiswissen, Best Practices, Tools und OMR Education Zertifikat.
Online seminar | Optimize and scale meta ads
The Meta Ads online seminar offers you advanced practical impulses Topics include performance setups, advertising psychology hacks, data signals, scaling, testing and reporting, as well as a range of cases and best practices.
Why Meta Advertising is relevant for you With Facebook and Instagram, Meta has created two of the most influential – if not the most influential – advertising platforms in the world today. But the way advertising is conceived, delivered, and evaluated there has changed. increased data protection regulations The GDPR, the iOS 14.5 update, and the end of third-party cookies have changed the advertising landscape on meta-platforms. Furthermore, users have become more demanding and recognize advertising immediately when they see it. In the OMR Report: Meta Advertising – Professional Guide, we give you practical tips on how to optimize your advertising account using Meta's Ads Manager with Advantage+ to maximize your results. To scale campaigns more successfully. In addition, we will teach you the necessary skills. theoretical foundations to develop a Push Marketing Fit We will produce and show concrete examples of how you can approach your creative work efficiently and effectively. Why this OMR report helps you with your meta advertising This OMR Report perfectly prepares you for the advertising landscape on meta-platforms, which has been transformed by AI and other technological developments. In addition to step-by-step instructions for the necessary settings in the Ads Manager, you'll learn which setups have the greatest impact on your campaign success. Furthermore, you'll learn about... Classification and analysis of the most important KPIs in meta advertising. In this OMR report, you'll benefit from the extensive experience of our lead author, Florian Litterst, founder and CEO of Adsventure. Florian explains everything you need to know for your Professional setup in Meta Ads Manager Everything you need to know – from the basics to strategy and account setup, all the way to account auditing. Florian Litterst, together with Lena Junker, Head of Creative Strategy at Adsventure, will also show you how to conceptualize, create, and optimize compelling ads for your campaigns. Daniel Levitan and Julian Grotehans, founders of the social media agency Adslab, will also explain how to systematically identify new creatives for your meta-campaigns. In a practical case study with Nico Hummel, CEO of the social ads agency and co-founder of the Wahu-Boards brand, you'll see how to put what you've learned into practice.
Why is performance marketing for your Company important? While in the past it wasn't possible to precisely measure who an out-of-home campaign, newspaper ad, or TV or radio commercial actually reached, today you can track the effectiveness of your advertising measures in real time and measure virtually every interaction in your shop or on other websites. This allows you to monitor your performance using precisely defined KPIs. CompanyTo work towards your goals by doing targeted marketing. Performance marketing increases your profitability because you always know how good your return on investment (ROI) is. Ultimately, all measures that are aligned with clear goals and can be evaluated and optimized using data – across multiple channels – fall under the umbrella of performance marketing. Together with our experts, we'll examine the most important performance marketing channels and explain what's crucial for each one. In this guide, you'll learn how to design a holistic performance marketing strategy that will ensure you get more out of your budget with your ads or collaborations with creators. Why this report will help you earn more money This report is not a theoretical treatise on performance marketing. It helps you directly apply what you've learned. Our experts will show you strategies and tactics for using budgets and building campaigns that are not only cost-effective but also profitable. Because every channel – whether SEO, SEA, influencer marketing, social media, or email marketing – has its own specific requirements that need to be understood and applied. This report will help you with that. As usual, you will receive checklists, step-by-step instructions, examples, best cases, interviews and screencasts, as well as a legal classification, to help you build your performance marketing in a structured and clean way.
Why this OMR report helps you with conversion optimization You're investing a lot of budget in traffic, but too many visitors are leaving your shop without buying? Then you don't have a traffic problem, but a conversion problem. With the OMR Report Compact – Conversion Optimization We'll show you how to turn visitors into customers – without any additional advertising budget. Instead of focusing on increasing reach, we'll concentrate on targeted improvements to the buying process: seamless workflows, conversion triggers, and relevance. In short: everything that helps your shop convert better. This OMR report guides you step-by-step through the most important principles, methods, and tools of conversion optimization. You'll learn how to identify weaknesses, formulate hypotheses, and meaningful A/B tests You carry out this process. Because conversion optimization is never based on gut feeling, but on data and structured testing. To ensure you don't get bogged down in theory, this guide provides you with numerous practical examples. Practical examples, including the successful D2C brand Snocks, as well as Checklists and immediately applicable frameworks. This way you can directly apply what you've learned to your business. . Here's what you can expect in this report The OMR Report Compact provides you with everything you need to get started with conversion optimization right away, all on 50 pages. Our focus is on online shops: Fundamentals of Conversion OptimizationUnderstand why small changes can make a big difference in revenue. Learn about the most important KPIs – from conversion rate to ARPU – and how to improve them effectively. Analysis and preparationWhy the classic funnel isn't enough and how you can use Friction Points and Category Entry Points (CEPs) to identify purchase barriers in your online shop. Plus: methods for data collection, from heatmaps to surveys. A/B tests and hypothesesThis is how you formulate effective hypotheses and test them with valid A/B setups. Includes frameworks such as the Fogg Behavior Model, Impact-Effort Matrix, and CEP-based testing ideas. Optimization in practice – Case SnocksLearn how the Snocks brand, with the help of Drip Agency, conducted over 450 tests and systematically increased its conversion rate – with real numbers and tested measures that you can directly implement. Get the knowledge you need now to generate more conversions from your traffic.!
Du kennst die Basics im Performance Marketing, willst aber Strategien und Tricks, mit denen die Besten der Branche arbeiten? Dieses Bundle liefert sie dir – inklusive Praxiswissen, Best Practices, Tools und OMR Education Zertifikat.
Gesamtbetrag:ab 596 €
E-Learning-Kurse zu Performance Marketing Training
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Performance Marketing: Making advertising success measurable
Performance marketing is a discipline in online marketing that is aimed at measurable performance and combines tools in online marketing with which a measurable user reaction can be achieved.
Performance marketing pursues the goal of creating maximally efficient marketing measures. The costs of advertising measures are scaled based on the success of a campaign, which is measured in sales, leads or clicks.
Performance marketing has two essential characteristics: firstly, measurability using predefined KPIs, and secondly, the <tc>Module</tc>Performance marketing relies on various communication tools, all of which can be measured and optimized independently. This allows for minor adjustments to be made even during an ongoing campaign to achieve the best possible results. In short: Performance marketing is a fantastic opportunity to take your business to the next level and make your advertising success measurable.
This is how performance marketing works
Depending on the objective and target group, the measures and channels used in performance marketing differ. Possible performance marketing channels include SEA (search engine ads) or Facebook & Instagram advertising.
Entering the world of performance marketing and thus fighting for the attention of users requires a lot of effort from you as a marketer. Because SEA and Facebook & Instagram advertising are not sure-fire successes. Our practical guidelines will help you with exactly that.
With the guides on the topic SEA & Google Ads As well as Facebook & Instagram Advertising You learn from the best in the industry. Our professionals not only know every button, but also show you which strategies really make sense - and what you should stay away from. Take the opportunity to learn from experienced professionals and increase your learning curve. It's better to leave the time-consuming trial and error to your competition.
Further training in performance marketing
Whether SEA or Facebook & Instagram advertising – the world of performance marketing is diverse and moves quickly. It's not that easy for performance marketers to always be up to date, check every update and constantly develop new concepts.
In addition to our practical guidelines, we also offer further performance marketing training courses with which you can increase your know-how and knowledge.
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