Performance Marketing: Making advertising success measurable

Performance marketing is a discipline in online marketing that is aimed at measurable performance and combines tools in online marketing with which a measurable user reaction can be achieved.

Performance marketing pursues the goal of creating maximally efficient marketing measures. The costs of advertising measures are scaled based on the success of a campaign, which is measured in sales, leads or clicks.

Performance marketing has two essential characteristics: on the one hand, measurability using previously defined KPIs and on the other hand, <tc>Module</tc>arity. Performance marketing therefore relies on different means of communication, all of which can be measured and optimized independently of one another. This means that small adjustments can be made even during a campaign that is already running in order to achieve the best possible result. In short: Performance marketing is a huge opportunity to take your business to the next level and make your advertising success measurable.

This is how performance marketing works

Depending on the objective and target group, the measures and channels used in performance marketing differ. Possible performance marketing channels include SEA (search engine ads) or Facebook & Instagram Advertising.

Entering the world of performance marketing and thus fighting for the attention of users requires a lot of effort from you as a marketer. Because SEA and Facebook & Instagram Advertising are not automatic successes. Our practical guidelines will help you with exactly that.

With the guides on the topic SEA & Google Ads As well as Facebook & Instagram Advertising You learn from the best in the industry. Our professionals not only know every button, but also show you which strategies really make sense - and what you should stay away from. Take the opportunity to learn from experienced professionals and increase your learning curve. It's better to leave the time-consuming trial and error to your competition.

Further training in performance marketing

Whether SEA or Facebook & Instagram Advertising – the world of performance marketing is diverse and moves quickly. It's not that easy for performance marketers to always be up to date, check every update and constantly develop new concepts.

In addition to our practical guidelines, we also offer further performance marketing training courses with which you can increase your know-how and knowledge.

This is how beginners can SEA & Google Ads E-Learning-Kurs As well as in that Facebook & Instagram Advertising E-Learning-Kurs Learn the basics within 10 weeks. Advanced students can go to the Online-Seminaren acquire further knowledge.