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This is how you become visible in AI search. This guide shows you step by step how to stay visible in AI responses – if it's no longer your website, but ChatGPT, Google AI Overview and similar programs. deliver the results. You understand how AI searches work, the criteria used to select content, and what measures will bring your brand and products into the answers. The OMR Report helps you understand the shift towards AI search engines – and above all, to respond to that specifically: What should content look like so that it can be processed and cited by ChatGPT and similar services? Which tools and KPIs really matter now? How do you position your brand in the new relevance space of AI? Whether you work in e-commerce, software marketing, or an agency environment: This OMR Report provides you with the necessary knowledge to respond to the Changes brought about by AI-based search to be prepared. Here's what you can expect in the OMR Report "AI Search" Our expert Olaf Kopp The report will guide you through the following topics: Fundamentals of AI search: Understand how ChatGPT, Google AI Overview, or Perplexity find, evaluate, and display content, and why good rankings no longer automatically lead to visibility. New optimization approaches: GEO, LLMO, or AIO. Learn how Generative Engine Optimization works and what you need to do now to appear in AI responses. Goals and strategies: To be cited or recommended? The report helps you choose the right strategy for your business and provides the appropriate tools, KPIs, and practical prompt sets for analysis. Practical tips, checklists and examples: You will receive best practices from e-commerce, B2B and content portals, as well as concrete to-dos, frameworks and templates so that you can start optimizing immediately. Get the knowledge you need to stay visible in AI search now!

The online seminar offers you basic practical impulses Topics include AI introduction, prompting, and the use of AI based on various case studies.

Why this OMR Report will help you with AI-based automation How much time goes into your Company Are you spending a lot of time on copy-paste tasks, research, manual data entry, or creating the same documents repeatedly? Probably more than you'd like. Automation and AI can save you that time. In the OMR Report Compact "Automation with AI," we show you how to automate recurring business processes. Tools like Zapier, Make, or n8n can help. We provide detailed insights into these tools, They show which processes are suitable for automation and go directly into implementation. With the help of the Construction plans and example scenarios This guide provides you with plenty of inspiration and tips for leaving behind tedious manual tasks. This will not only improve your efficiency. Companynot only do you reduce errors caused by manual processes, but you also allow your team to finally focus on the important, creative and strategic tasks. Here's what you can expect in this report This OMR Report compact edition is your introduction to process automation with and without AI. The report is aimed at teams and individuals who have no prior experience with no-code tools like Zapier and Make. Thanks to the explanatory videos in this guide, you'll learn how to... Basic logics of automation scenarios get to know and learn how artificial intelligence is part of it The checklists and graphics help you to directly apply what you've learned to your processes. You will learn how... you the correct processes for (AI) automation – with clear criteria for prioritization and evaluation. you the best Automation tools you choose – including a comparison of Zapier, Make and n8n. you meaningful You build automations – with twelve immediately applicable practical use cases and further examples. your own AI-powered workflows You create it – step by step from trigger to output. you legal and technical Avoid pitfalls – with expert knowledge of GDPR and compliance. Get the knowledge you need to automate your processes now!

Why this report will help you with influencer marketing Every day we are confronted with over 10,000 advertising messages. For your brand to truly be noticed, it needs trust. And that trust is primarily built through... Recommendations. This is exactly where influencer marketing comes in. Influencers create content about your brand, products, or services and recommend it to their followers. Community. This has a close relationship with the creators and are inspired and motivated by their recommendations. But for influencer marketing to truly work, the right one is needed. Fit between brand and creator. This is the only way to market products authentically and credibly to your target group. The new OMR Report | Influencer Marketing helps you find the right influencers for your goals. Company and fit your campaign. Here's what you can expect in this OMR Report In this issue, you'll gain the knowledge to strategically set up your influencer marketing. Among other things, you'll learn… … how and where you suitable creators you find and rate. … what you should do when you are professional inquiry You must pay attention to this. … how you can Briefing for your influencer collaboration. … which aspects when Pricing play a role. … which legal issues you should take into account. … how you can see the results you analyze and optimize. Get the knowledge you need now to approach your influencer marketing strategically.