SEA & Google Ads training

Learn SEA & Google Ads – why?

Search engine advertising (SEA) is pull advertising in the classic sense. Users have a problem, the search engine should provide the solution, and with a well-placed and designed ad, you are exactly that solution. With every search, you have the chance to provide the first thing that users see in response to their search. Your products and services thus become solutions. Pull advertising couldn't work better.

There is no way around Google. Pretty much every user uses the search function on mobile and desktop to find out about products, to shop and to find solutions to problems. And that is exactly why you should definitely learn SEA and Google Ads. You simply have to be visible there with your brand.

SEA & Google Ads learn from the pros

SEA and Google Ads are complex. Just write a few ads, enter a long list of keywords and budget for it, done? Wrong! If you want to be successful with Google Ads and get the biggest ROI possible, then you have to get more out of your ads.

If the foundation of your campaign and your ads account is not right, chaos will reign, not conversions. We'll show you how to lay a solid foundation for your ads in our SEA and Google Ads guides for beginners and professionals .

The guides give you a comprehensive insight into SEA and Google Ads and teach you all the important basics about campaign setup, keywords, reporting and ad groups from the smartest minds in the industry.

More than 100 pages of concentrated expert knowledge are waiting for you and will help you understand the basics of SEA and Google Ads – even real SEA professionals will learn something new.

We give you a fully-stocked toolbox with which you can build and improve campaigns. This will also help you achieve better conversions.

Learn SEA & Google Ads

The digital world we live in is changing quickly - that of online marketing and that of Google Ads is changing even faster. There are always new functions and possibilities. In order to keep up with the developments in the Google Ads area, it is important to stay on the ball. You need a strong mindset and the right mentality: make mistakes, be open to new things, actively look for innovations and impulses, constantly learn and think not in terms of problems but in terms of challenges.

To support you in building your knowledge, in addition to our OMR Professional Guide to SEA & Google Ads, we offer two additional SEA and Google Ads training options for different levels of knowledge.

Beginners can learn all the SEA basics in 10 weeks in the OMR Academy SEA & Google Ads Fundamentals . SEA professionals can acquire further know-how and knowledge in the OMR Google Ads Pro Deep Dive Webinar .

8
Tage
23
Stunden
25
Minuten
19
Sekunden
Kostenlose Online-Seminare

5 Meta Ads Manager Updates: Deine Fragen, unsere Tipps

In diesem kostenlosen 60-minütigen Online-Seminar beantworten Florian Litterst und Lena Junker deine Fragen zu den neuesten Meta Ads Updates.

19.05.2026 von 10:00 - 11:00 Uhr
Jetzt kostenlos anmelden

KI im Marketing: Mit Vibe Coding zum eigenen Tool

In diesem kostenlosen 60-minütgen Online-Seminar zeigt dir KI-Experte Patrick Klingberg, wie du deine Ideen schnell und effizient umsetzt.

28.05.2026 von 10:00 - 11:00 Uhr
Jetzt kostenlos anmelden
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Search Excellence Bundle

497 € ·ab 280 €Du sparst 217 €
Online seminar | SEA & Optimize and scale Google Ads
+
Online seminar | Google Ads meets AI search: This is how you can secure your performance
+
OMR Report | Performance marketing

Dieses Bundle bereitet dich auf den größten Shift im Performance Marketing vor. Lerne im Praxis-Guide die stabilen Fundamente des Trackings und der Strategie, optimiere deine Kampagnen im Live-Seminar auf maximale Skalierung und erfahre im KI-Special, wie du dich in der neuen Ära der generativen Suche behauptest. Verpasse nicht den Anschluss an die Zukunft von Paid Search.

Online seminar | SEA & Optimize and scale Google Ads

Online seminar | SEA & Optimize and scale Google Ads

The SEA & Google Ads online seminar offers you advanced practical insights. We start with the status quo. & Best practices, including GDN, Demand Gen and YouTube, Pmax and shopping campaigns. But that's not all; you can find all the topics covered further down in the agenda.
299 € · 224 €
Du sparst 75 €
Zu den Inhalten
+
Online seminar | Google Ads meets AI search: This is how you can secure your performance

Online seminar | Google Ads meets AI search: This is how you can secure your performance

This online seminar will cover what you can expect basic practical impulses, how to specifically analyze the impact of AI Overviews and AI Mode on your SEA performance and derive strategies to optimally align your campaigns with the new AI search environment and secure their long-term performance.
04.09.26 | 10:00 - 11:30 Uhr
99 € · 74 €
Du sparst 25 €
Zu den Inhalten
+
OMR Report | Performance marketing

OMR Report | Performance marketing

Why is performance marketing for your Company important? While in the past it wasn't possible to precisely measure who an out-of-home campaign, newspaper ad, or TV or radio commercial actually reached, today you can track the effectiveness of your advertising measures in real time and measure virtually every interaction in your shop or on other websites. This allows you to monitor your performance using precisely defined KPIs. CompanyTo work towards your goals by doing targeted marketing. Performance marketing increases your profitability because you always know how good your return on investment (ROI) is. Ultimately, all measures that are aligned with clear goals and can be evaluated and optimized using data – across multiple channels – fall under the umbrella of performance marketing. Together with our experts, we'll examine the most important performance marketing channels and explain what's crucial for each one. In this guide, you'll learn how to design a holistic performance marketing strategy that will ensure you get more out of your budget with your ads or collaborations with creators. Why this report will help you earn more money This report is not a theoretical treatise on performance marketing. It helps you directly apply what you've learned. Our experts will show you strategies and tactics for using budgets and building campaigns that are not only cost-effective but also profitable. Because every channel – whether SEO, SEA, influencer marketing, social media, or email marketing – has its own specific requirements that need to be understood and applied. This report will help you with that. As usual, you will receive checklists, step-by-step instructions, examples, best cases, interviews and screencasts, as well as a legal classification, to help you build your performance marketing in a structured and clean way.
99 € · 74 €
Du sparst 25 €
Zu den Inhalten
Gesamtbetrag:497 € ·ab 280 €Du sparst 217 €

E-Learning-Kurse zu SEA & Google Ads training

E-learning course | SEA & Google Ads
E-Learning-Kurs
Für Beginner geeignet
Merken

SEA & Google Ads

In the e-learning course “SEA & In "Google Ads" you'll delve into the world of search engine advertising and learn how to use Google Ads to increase the visibility of...

E-learning course | Performance marketing
E-Learning-Kurs
Für Beginner geeignet
Merken

Performance marketing

In this comprehensive e-learning course, you'll learn how to successfully design your performance marketing. From strategy and identifying suitable channels to the effective use of resources and optimizing your measures...

Sicher dir deinen Platz in einem der nächsten Online-Seminare:

Startet in 23 Tagen
10.06.2026 · (1 weiterer Termin)

SEA & Optimize and scale Google Ads

299 € · 224 €

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Ich kann die Seminare nur empfehlen und freue mich schon darauf, weitere Seminare zu besuchen, um mein Wissen und meine Fähigkeiten noch weiter auszubauen!

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Trainee as an event manager

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SEA & Google Ads training

SEA & Learn Google Ads – why?

Search engine advertising or search engine advertising (SEA) is pull advertising in the classic sense. Users have a problem, the search engine should provide the solution, and with a well-placed and designed ad you are exactly that solution. With every search, you have the chance to deliver the first thing users see in response to their search. Your products and services become solutions. Pull advertising couldn't work better.

There is no way around Google. Because: Pretty much every user uses the search on mobile and desktop to find out about products, to shop and to find solutions to problems. And that's exactly why you should definitely learn SEA and Google Ads. You simply have to be visible there with your brand.

SEA & Learn Google Ads from the professionals

SEA and Google Ads are complex. Just write a few ads, create a long list of keywords and add a budget, done? Incorrect! If you want to be successful with Google Ads and get the biggest possible ROI, then you have to get more out of your ads.

If the foundation of your campaign and your ads account isn't right, chaos reigns, not conversions. We'll show you how to lay a solid foundation for your ads in our SEA and Google Ads guides Beginner And Profis.

With the guides you get a comprehensive insight into SEA and Google Ads and learn all the important basics about campaign setup, keywords, reporting and ad groups from the brightest minds in the industry.

More than 100 pages of concentrated expert knowledge are waiting for you and will help you understand the basics of SEA and Google Ads - even real SEA professionals still learn something new.

We give you a full toolbox with which you can build and improve campaigns. This is also how it works with conversions.

SEA & Learn Google Ads

The digital world we live in is changing quickly - that of online marketing and that of Google Ads are changing even faster. There are always new functions and possibilities. In order to keep up with further developments in the Google Ads area, it is important to stay on the ball. You need a strong mindset and the right mentality: Make mistakes, be open to new things, actively look for innovations and impulses, constantly learn and don't think in terms of problems, but in terms of challenges.

In addition to ours, we offer to support you in building your knowledge OMR Professional Guide to SEA & Google Ads Two more SEA and Google Ads training opportunities for different levels of knowledge.

This is how beginners can SEA & Google Ads E-Learning-Kurs Learn all SEA basics within 10 weeks. Advanced students can... SEA & Google Ads Online-Seminar Acquire further know-how and knowledge.

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