Unsere HR- und Employer Branding-Weiterbildungen zeigen dir, wie du HR-Strategien effektiv umsetzt, eine starke Kultur entwickelst und dein Unternehmen als attraktiven Arbeitgeber positionierst.
Hol dir das Wissen aus unseren beliebtesten Formaten im Paket – mit exklusivem Preisvorteil.
People & Culture Bundle
ab 1.997 €
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Mit diesem Bundle lernst du, wie du organisches Interesse weckst und Bewerbungsprozesse modern gestaltest. Wir kombinieren die strategische Tiefe des Employer Brandings mit handfesten Taktiken für die Talent Acquisition. On top erfährst du im Gen Z Praxis-Guide, wie du die Sprache der Nachwuchskräfte sprichst, um Streuverluste zu minimieren. Effizientes Recruiting beginnt hier.
E-learning course | Employer branding
Become a successful Employer Brand Manager and learn how to build one in this e-learning course. Company You will learn how to authentically and attractively position yourself in the job market, how to measure the effects and impact of employer branding, and how to represent this to management. This is for anyone who wants to understand what's really behind the buzzword.
Why this talent acquisition report is for your Company It is important Talent acquisition means attracting new skilled workers. But actually, talent acquisition means more than that. If you want to attract new talent in times of skills shortages and secure their future with your company, you need to do more. Company If you want to impress, you need to modern recruiting and HR marketing Build it up. You should think about your employer identity – your employer branding – and consider how you can design the candidate journey to meet the needs of talent. At the same time, even the best recruiting strategy won't help if you can't retain your employees. That's why this topic is also important. Retention (Employee retention) into a successful talent acquisition strategy. This OMR report is your complete guide on the way there. It delivers Solutions, checklists and examples, to adapt your talent acquisition to the challenges of the skills shortage. Because one thing is clear: the competition for talent is fierce. Those who offer more than foosball tables and fruit baskets will win. This guide not only shows you effective measures and methods for your recruiting, but also answers the questions of how you can become an attractive employer for your target group and how you can retain employees long-term using various tools. What you will learn in this OMR report In this report, spanning over 120 pages, you'll learn about strategies for distributing job postings and actively sourcing potential candidates. It also covers the technical and content-related structure of... Career pages and job postings. You'll learn how to optimize your pages and adapt them to your target audience so they're effective. We'll also show you how to... Measurable recruiting activities you do, thus optimizing step by step. Because recruiting also in Company Even processes that have changed, this report also addresses the Building and coordinating recruiting teams and processes. You will learn what resources you need and how collaboration between the teams of the CompanyIt works. Ultimately, it's about the Recruitment and selection process, the formation of so-called Talent Pools for future positions and the sustainable Employee retention. But we don't just stick to theory. You'll learn from the people behind it. Company like BabyOne, Doctolib and the Grimme Group, how talent acquisition works in practice. Checklists, interviews and pro tips This report will help you directly apply what you've learned to your everyday recruiting practice. With the knowledge and experience of our experts, you'll be ideally equipped to sustainably improve your recruiting, employer branding, and HR marketing.
Why Gen Z marketing is relevant for you When it comes to Generation Z, older marketers flinch and prejudices abound: dancing teens, short attention spans and always on their smartphones. This report debunks these myths and brings you close to the young target group back. And that's important – no matter what business you're in. When we talk about Gen Z, we are talking about young adults who have good purchasing power. Gen Z is your future! She will soon be one of your most important customers. You should also urgently familiarize yourself with this target group and understand them so that you can reach them. effective and authentic You can address them with marketing. This Professional Guide – Gen Z makes exactly that possible. The OMR Report shows you how to improve your Marketing to Gen Z align. He also gives you valuable insights into the topics of HR and recruiting. It helps you attract Gen Z as employees. This allows you to secure the best young talents in your industries. What you can learn for your Gen Z marketing from this report This guide is not merely "an outside view" of Generation Z. It illuminates them from the inside. The report contains the following information: best experts to speak from those who deal with the young target group on a daily basis – whether as marketing pros at Odaline or House of Yas, as creators like Sven Oechler or as HR professionals and experts like Eva Stock. You learn in numerous practical cases and interviews, How to align your Gen Z marketing, what young people expect from products, and how to build a strong Gen Z brand. With contributions from digital expert Dr. Teo Pham, Philip Papendieck and Alisa Sljoka from Intermate, Benjamin Porten from Naughty Nuts, Anna-Lena Wagner from Volksbank Mittelhessen, creator Gesine Schulz (aka. @diepersonalberatung), and Urs Meier from Project Z, we've got a wealth of Gen Z expertise on board. Step by step, you'll understand how to develop a concept that considers all aspects and possibilities. With the help of the Strategy templates in this report You can also record your individual Gen Z concept for practical use. This way, you can put the advice into practice immediately after reading this report. Why the Gen Z Report puts you one step ahead of your competition This report is an investment in your future. While your competition is still pondering what "cringe" means and is falling further and further behind, you are reaching the top. a new target group – one that you can benefit from for a long time. Because the people you reach today are the customers of tomorrow. Marketers have ignored Generation Z for too long. You now have the chance to steal customers from your competitors by knowing what young people expect from brands. Given the shortage of skilled workers, you can outsmart your competition once again: The Professional Guide – Gen Z reveals how you can Recruiting and HR You need to rethink your approach so that talented people will want to work for you. Times have changed here too, and a rethink is needed: Today, one must Company apply to people. A cover letter of epic length on paper? Those times are over too. Get the knowledge you need now to to get started in Gen Z marketing !
Mit diesem Bundle lernst du, wie du organisches Interesse weckst und Bewerbungsprozesse modern gestaltest. Wir kombinieren die strategische Tiefe des Employer Brandings mit handfesten Taktiken für die Talent Acquisition. On top erfährst du im Gen Z Praxis-Guide, wie du die Sprache der Nachwuchskräfte sprichst, um Streuverluste zu minimieren. Effizientes Recruiting beginnt hier.
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Mit jedem unserer E-Learning-Kurse und Online-Seminare erhältst du nicht nur wertvolles Wissen und praxisnahe Fähigkeiten, sondern auch ein personalisiertes Zertifikat, das deinen Lernfortschritt und deine neu erworbenen Kenntnisse bestätigt.
Ich kann die Seminare nur empfehlen und freue mich schon darauf, weitere Seminare zu besuchen, um mein Wissen und meine Fähigkeiten noch weiter auszubauen!
Die OMR-Weiterbildung hat mir genau das gegeben, was ich gesucht habe: Inhalte, die up to date und direkt anwendbar sind, sowie eine Community, die mitdenkt, inspiriert und teilt. Danke an OMR für diese Lernreise mit Substanz, Anspruch und Aha-Momenten.
In today's working world, a solid understanding of HR and employer branding is invaluable. These two aspects are crucial for attracting and retaining talented employees and ensuring the long-term success of your company. <tc>Company</tc>to ensure.
HR strategy and employee retention
The core of successful <tc>Company</tc> It lies in their HR strategy. This is not just about selecting qualified employees, but also about building a workforce that aligns with the company's values and goals. <tc>Company</tc>This aligns. A strong employer branding strategy promotes employee retention by creating a sense of belonging and recognition.
Target group targeting and positioning as an attractive employer
A key aspect of employer branding is attracting the right talent. This requires a clear understanding of the target group in order to... <tc>Company</tc> to position themselves as an attractive employer. By providing information about <tc>Company</tc>By providing a positive company culture, development opportunities, and benefits, you can attract potential employees and highlight the advantages of your company. <tc>Company</tc>convince.
Talent acquisition and recruitment
A successful HR strategy is closely linked to effective talent acquisition and recruitment. The OMR Report Ausgabe zum Thema Talent Acquisition It offers valuable insights and proven methods to identify, approach, and recruit the best talent for your business. <tc>Company</tc> to win. This report is an indispensable tool for <tc>Company</tc>, who want to strengthen their team with highly qualified specialists.
Continuous training and development
To become even more successful in HR and employer branding, we recommend the e-learning course "Employer BrandingThis course teaches you, within a structured framework, how to develop an effective employer branding strategy to attract and retain talented employees. A strong HR strategy and an attractive employer brand are cornerstones of success. <tc>Company</tc>By specifically addressing your target audience, your <tc>Company</tc> By positioning yourself as an attractive employer and attracting the best talent, you lay the foundation for sustainable success and growth.
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FAQ
How do our online seminars, practical guides and e-learning courses differ?
At OMR Education there are three different learning formats with which you can further your education.
Format: Praxis-Guides zu den wichtigsten Online-Marketing-Themen zum Nachlesen – als PDF oder als Print
Ziel: fundiertes Fachwissen, das du direkt anwenden kannst
Die Praxis-Guides beinhalten praxisorientierte Schritt-für-Schritt-Anleitungen und Checklisten zu verschiedenen Marketing-Themen.
Umfang: rund 120 Seiten pro Guide
Welches Produkt ist das richtige für mich?
Unsere E-Learning-Kurse sind bestens für dich geeignet, wenn du ein bestimmtes Thema wirklich von Grund auf lernen willst und vom vollen Paket an Wissen aus deiner Wunschdisziplin profitieren möchtest. Auf dem E-Learning-Campus arbeitest du dich Lektion für Lektion durch Texte, Videos, Übungen und Quiz, die das Wissen der besten Branchen-Expert*innen vereinen und dich optimal auf die Praxis vorbereiten. Mit Fokus auf ein Online-Marketing-Thema pro E-Learning-Kurs bekommst du alle jobrelevanten Informationen und Tools vermittelt, damit dein Job leichter und erfolgreicher wird. Die E-Learning-Kurse kannst du zeitlich flexibel bearbeiten, da die Inhalte on demand abrufbar und so super in den (Arbeits-) Alltag integrierbar sind.
Die Online-Seminare hingegen bieten dir aktuellstes Expertenwissen in kürzester Zeit. Du tauchst während der Online-Seminare tief in das gewählte Thema ein. Die Sessions der Online-Seminare finden alle live und zu bestimmten Uhrzeiten statt. Das hat den Vorteil, dass du am Ende jeder Session deine Fragen direkt über den Chat an unsere Expert*innen stellen kannst und gleich beantwortet bekommst. Falls die Live-Teilnahme zeitlich doch nicht klappen sollte, stehen dir aber auch die Aufzeichnungen bis zu 30 Tage zur Verfügung.
Bei den Ausgaben vom OMR Report handelt es sich um praxisnahe Leitfäden zu je einem der wichtigsten Online-Marketing-Themen. Dank der Zusammenarbeit mit zahlreichen Branchen-Expert*innen bieten sie dir auf durchschnittlich 100 Seiten einen umfangreichen Einblick in die gewünschte Marketing-Disziplin, inklusive Cases und praktischen Step-by-Step-Anleitungen. Außerdem liefern wir mit dem OMR Report Insights zu aktuellen Entwicklungen der Digital-Branche sowie Trends.
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