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18.12.2026

Newsletter-Marketing im E-Commerce: Profitables Wachstum in 2027

99 €
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Mit jedem unserer E-Learning-Kurse und Online-Seminare erhältst du nicht nur wertvolles Wissen und praxisnahe Fähigkeiten, sondern auch ein personalisiertes Zertifikat, das deinen Lernfortschritt und deine neu erworbenen Kenntnisse bestätigt.

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Das sagen unsere Kund*innen

Wir können dir hier viel erzählen. Aber am besten überzeugst du dich selbst: Lies hier, was die Community zu unserer Weiterbildung sagt.

Ich kann die Seminare nur empfehlen und freue mich schon darauf, weitere Seminare zu besuchen, um mein Wissen und meine Fähigkeiten noch weiter auszubauen!

Ann-Sophie Brick

Trainee as an event manager

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Mein Fazit: Eine Weiterbildung, die Substanz bringt. Keine Show, sondern Werkzeuge, die im Alltag wirklich greifen.

Christoph Brinke

Managing Director

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Die OMR-Weiterbildung hat mir genau das gegeben, was ich gesucht habe: Inhalte, die up to date und direkt anwendbar sind, sowie eine Community, die mitdenkt, inspiriert und teilt.
Danke an OMR für diese Lernreise mit Substanz, Anspruch und Aha-Momenten.

Mona Stange

Social media manager

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E-Commerce training

E-commerce training – why actually?

E-commerce is no longer just a &quot;nice-to-have&quot;. For many consumers in Germany, if a <tc>Company</tc> If a business isn't represented in online retail, it doesn't exist for them. This development, driven by both digitalization and rising customer expectations, requires solid and up-to-date knowledge. The transition from local retail to e-commerce is a significant one for many. <tc>Company</tc> It's a real challenge. Because: No matter which channel you ultimately sell through, you'll encounter internal challenges. That's why a good e-commerce strategy requires planning and thorough preparation. E-commerce training can support you in this. You shouldn't forget that e-commerce affects every part of the business value chain – from shipping logistics and the changed order management to online marketing and customer service. There's also a particular need for further training in the legal area of ​​e-commerce, because online data protection and consumer protection requirements are completely different than you might be used to.

One step ahead of the competition with the e-commerce guide

Since we don't want you to wander aimlessly in the jungle of e-commerce, we have practical guides on the topic E-Commerce And Amazon Marketing Compiled together – the perfect further education in e-commerce. With these practical guides, you'll learn what makes a good strategy, which sales channels (beyond Amazon) are suitable for you, which operations you need when selling online, and how to integrate it all into your business. <tc>Company</tc> You can implement it cost-effectively. With these e-commerce guides, you'll have a knowledge advantage over your competitors without having to hire an expensive agency or consultant. Over 100 pages, you'll work through the strategic areas step by step, receive practical tips, and get blueprints from entrepreneurs who have gone through exactly what you're about to experience in e-commerce. This way, you and your team can ensure that you don't forget any important elements of your strategy when launching your e-commerce business and that you don't waste money on poor decisions due to a lack of planning. E-commerce training at its best!

Build an online business with e-commerce know-how and knowledge

Building an online business represents a huge opportunity for you and your business. No matter whether you are in B2B or B2C. If you get started, e-commerce will suddenly give you a huge reservoir of new users and potential customers that your competitors can only dream of. By the way, while we're on the topic of competition: Be aware that just setting up online trading isn't enough. Above all, it requires the will to continually acquire further know-how and knowledge in the area of ​​e-commerce through further training. This is the only way to react to current developments and trends in online trading. That's why we offer in addition to our praxisnahen Leitfäden Offers even more e-commerce training opportunities for different levels of knowledge. So beginners can E-Learning-Kursen Build the basics of various marketing disciplines within 10 weeks. Advanced students can go to the Online-Seminaren Acquire further know-how and knowledge.

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FAQ

How do our online seminars, practical guides and e-learning courses differ?

At OMR Education there are three different learning formats with which you can further your education.

OMR Education E-Learning-Kurse:

  • Format: E-Learning-Kurse, die flexibel in den Alltag integriert werden können
  • Ziel: umfassende Weiterbildung in über zehn Marketingdisziplinen 
  • Die Kurse beinhalten interaktive Lerninhalte, Praxisbeispiele, Videos und Quiz, um Theorie und Praxis optimal zu verbinden.
  • Dauer: mehrwöchige Kurse mit einzelnen Lerneinheiten
  • Abschluss: Abschlusstest und OMR-Zertifikat
  • Informiere dich über finanzielle Förderung für Arbeitssuchende oder Berufstätige

OMR Education Online-Seminare:

  • Format: live stattfindende Online-Seminare
  • Ziel: aktuellstes und praxisnahes Expert*innenwissen in spezifischen Online-Marketing-Themen und im Bereich Soft Skills und Employer Branding.
  • Neben der Live-Teilnahme stehen die Aufzeichnungen sowie Seminarunterlagen zur Verfügung.
  • Dauer: Seminarreihen mit 4–6 Sessions à 75–110 Minuten, Einzelsessions à 90–250 Minuten
  • Abschluss: OMR-Zertifikat nach Teilnahme

OMR Education Praxis-Guides:

  • Format: Praxis-Guides zu den wichtigsten Online-Marketing-Themen zum Nachlesen – als PDF oder als Print
  • Ziel: fundiertes Fachwissen, das du direkt anwenden kannst 
  • Die Praxis-Guides beinhalten praxisorientierte Schritt-für-Schritt-Anleitungen und Checklisten zu verschiedenen Marketing-Themen.
  • Umfang: rund 120 Seiten pro Guide

Do you also offer individual training courses tailored to our needs?

For larger teams or companies, we tailor our Education Journeys to your individual requirements and create consulting, coaching & Learning formats with the best experts from the OMR network. All formats, content, and experts are flexibly adapted to the needs of each journey. If you are interested in an Education Journey, please send us a short email to education@omr.com, so that we can exchange ideas together.

How do I receive my invoice?

Your invoice will be sent to you by email immediately after your purchase. Please also check your spam folder if the email ended up there. You can also access your invoice in your customer account.
Please note: If you order from abroad, the process may be delayed by a few hours.

Which payment methods are available to me?

At the end of your ordering process, you can choose whether you want to purchase your purchase with PayPal, Amazon Pay, credit card, Klarna or on account.

Can I continue my training with you for free?

Thanks to our regular kostenlosen Online-Seminare and des OMR Education Podcasts you always stay up to date in terms of marketing without having to pay anything for it.