E-commerce training – why exactly?

E-commerce is no longer a "nice-to-have". For many consumers in Germany, if a company is not represented in online retail, it does not exist for them. This development, which is shaped by both digitalization and increasing customer expectations, requires solid and up-to-date knowledge.

The switch from local retail to e-commerce is a real challenge for many companies. It doesn't matter which channel you ultimately sell through, you will face internal challenges. That's why a good e-commerce strategy needs planning and thorough preparation. E-commerce training can help with this.

You should not forget that e-commerce affects every part of the company's value creation - from shipping logistics to changing order management to online marketing and customer service. There is also a particular need for further training in e-commerce in the legal area, because online there are completely different requirements for data and consumer protection than you may be used to.

Stay one step ahead of the competition with the E-Commerce Guide

Because we don't want you to wander aimlessly through the jungle of e-commerce, we have put together practical guides on e-commerce and Amazon marketing - the perfect training in e-commerce.

With these practical guides, you will learn what makes a good strategy, which sales channels (even beyond Amazon) are suitable for you, which operations you need when selling online, and how you can implement the whole thing in your company in a cost-effective way.

With these e-commerce guides, you have a knowledge advantage over your competition without having to hire an expensive agency or consultant. On more than 100 pages, you go through the strategic areas step by step, get practical tips and blueprints from entrepreneurs who have gone through exactly what you are about to go through in e-commerce.

This way, you and your team can ensure that you don't forget any important elements of your strategy when you start e-commerce and don't waste too much money on bad decisions due to a lack of planning. E-commerce training at its best!

Build an online business with e-commerce know-how and knowledge

Setting up an online business is a huge opportunity for you and your business. It doesn't matter whether you're in B2B or B2C. If you get started successfully, e-commerce will suddenly give you access to a huge reservoir of new users and potential customers that your competitors can only dream of.

By the way, while we're on the subject of competition: Be aware that simply setting up an online business is not enough. Above all, you need the will to constantly acquire further know-how and knowledge in the field of e-commerce through further training. This is the only way to react to current developments and trends in online business.

That's why, in addition to our practical guides , we also offer additional e-commerce training opportunities for different levels of knowledge.

Beginners can learn the basics of various marketing disciplines in the OMR Academy within 10 weeks. E-commerce professionals can acquire further know-how and knowledge in the OMR Deep Dive online seminars .

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