Performance Marketing Bundle

Du kennst die Basics im Performance Marketing, willst aber Strategien und Tricks, mit denen die Besten der Branche arbeiten? Dieses Bundle liefert sie dir – inklusive Praxiswissen, Best Practices, Tools und OMR Education Zertifikat.

497 €
4,53 (258 Bewertungen)
Performance Marketing Bundle

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Performance Marketing Bundle

497 €
Online seminar | Optimize and scale meta ads
+
OMR Report | Conversion optimization
+
OMR Report | Influencer marketing

Du kennst die Basics im Performance Marketing, willst aber Strategien und Tricks, mit denen die Besten der Branche arbeiten? Dieses Bundle liefert sie dir – inklusive Praxiswissen, Best Practices, Tools und OMR Education Zertifikat.

Online seminar | Optimize and scale meta ads

Online seminar | Optimize and scale meta ads

The Meta Ads online seminar offers you advanced practical impulses Topics include performance setups, advertising psychology hacks, data signals, scaling, testing and reporting, as well as a range of cases and best practices.
299 €
Zu den Inhalten
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OMR Report | Conversion optimization

OMR Report | Conversion optimization

Why this OMR report helps you with conversion optimization You're investing a lot of budget in traffic, but too many visitors are leaving your shop without buying? Then you don't have a traffic problem, but a conversion problem. With the OMR Report Compact – Conversion Optimization We'll show you how to turn visitors into customers – without any additional advertising budget. Instead of focusing on increasing reach, we'll concentrate on targeted improvements to the buying process: seamless workflows, conversion triggers, and relevance. In short: everything that helps your shop convert better. This OMR report guides you step-by-step through the most important principles, methods, and tools of conversion optimization. You'll learn how to identify weaknesses, formulate hypotheses, and meaningful A/B tests You carry out this process. Because conversion optimization is never based on gut feeling, but on data and structured testing. To ensure you don't get bogged down in theory, this guide provides you with numerous practical examples. Practical examples, including the successful D2C brand Snocks, as well as Checklists and immediately applicable frameworks. This way you can directly apply what you've learned to your business. . Here's what you can expect in this report The OMR Report Compact provides you with everything you need to get started with conversion optimization right away, all on 50 pages. Our focus is on online shops: Fundamentals of Conversion OptimizationUnderstand why small changes can make a big difference in revenue. Learn about the most important KPIs – from conversion rate to ARPU – and how to improve them effectively. Analysis and preparationWhy the classic funnel isn't enough and how you can use Friction Points and Category Entry Points (CEPs) to identify purchase barriers in your online shop. Plus: methods for data collection, from heatmaps to surveys. A/B tests and hypothesesThis is how you formulate effective hypotheses and test them with valid A/B setups. Includes frameworks such as the Fogg Behavior Model, Impact-Effort Matrix, and CEP-based testing ideas. Optimization in practice – Case SnocksLearn how the Snocks brand, with the help of Drip Agency, conducted over 450 tests and systematically increased its conversion rate – with real numbers and tested measures that you can directly implement. Get the knowledge you need now to generate more conversions from your traffic.!
PDF
99 €
Zu den Inhalten
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OMR Report | Influencer marketing

OMR Report | Influencer marketing

Why this report will help you with influencer marketing Every day we are confronted with over 10,000 advertising messages. For your brand to truly be noticed, it needs trust. And that trust is primarily built through... Recommendations. This is exactly where influencer marketing comes in. Influencers create content about your brand, products, or services and recommend it to their followers. Community. This has a close relationship with the creators and are inspired and motivated by their recommendations. But for influencer marketing to truly work, the right one is needed. Fit between brand and creator. This is the only way to market products authentically and credibly to your target group. The new OMR Report | Influencer Marketing helps you find the right influencers for your goals. Company and fit your campaign. Here's what you can expect in this OMR Report In this issue, you'll gain the knowledge to strategically set up your influencer marketing. Among other things, you'll learn… … how and where you suitable creators you find and rate. … what you should do when you are professional inquiry You must pay attention to this. … how you can Briefing for your influencer collaboration. … which aspects when Pricing play a role. … which legal issues you should take into account. … how you can see the results you analyze and optimize. Get the knowledge you need now to approach your influencer marketing strategically.
PDF
99 €
Zu den Inhalten
Gesamtbetrag:497 €

Das lernst du in den Weiterbildungen

Optimize and scale meta ads

Dieses Online-Seminar besteht aus 4 Sessions.

Online seminar | Optimize and scale meta ads
299 €
Session 1 Performance Playbook
09.12.26 09:30 - 11:00 Uhr
Mehr erfahren

We'll start with the basics of performance setups and creatives. You'll also get tips for your data signals, tracking & Attribution.

  • Full Funnel/Awareness vs. Performance Setups
  • Performance Setups in Zeiten von Signal Loss und AI
  • 3 Ebenen des Wachstums mit Social Performance Ads
  • Creatives als Performance-Hebel Nummer 1 und die Rolle von Reels und AI
  • Optimierung von Meta Pixel und Conversion API
  • Insights zu Attribution und Maximierung der Datenqualität
  • Cases und Best Practices
Session 2 Scaling Like A Pro: Scaling performance setups
09.12.26 11:30 - 13:00 Uhr
Mehr erfahren

How to scale your performance ads!

  • Account Setups: Performance-Setups für eine KI-Welt
  • Diese Kampagnen brauchst du
  • Alles Wichtige zu Budgetierung und Advantage+ Funktionen
  • Überblick über die verschiedenen Gebotsstrategien
  • Die Capped Inflated Budget Methode
  • Cases und Beispiele
Session 3 Testing in Ads Manager: Workflows and Tips
10.12.26 09:30 - 11:00 Uhr
Mehr erfahren

Your campaigns are in place, but how do you evaluate them? We take a look at reporting and optimizing campaigns.

  • Naming-Conventions für mehr Durchblick
  • Möglichkeiten des Testings im Ads Manager
  • A/B Testings, Experimente, Lift Studien
  • Holistisches Tracking von Kampagnen (Reach und Performance Kampagnen)
  • Wichtige Metriken und Tipps für Reportings (inkl. Tools)
  • HIlfreiche Workflows
Session 4 Advertising psychological pro hacks for your performance creatives
10.12.26 11:30 - 13:00 Uhr
Mehr erfahren

What role does advertising psychology play in creative designs? We look at best practices and tips for designing performance creatives .

  • Werbepsychologische Gestaltungselemente (Stimuli, Effekte, Wordings)
  • So funktioniert Performance Creative Design
  • Best Practice Beispiele aus der Praxis

Conversion optimization

Dieser Kurs besteht aus 0 Lektionen.

OMR Report | Conversion optimization
Starte jederzeit
99 €

Inhalte werden geladen, sobald ein Produkt zugewiesen ist.

Influencer marketing

Dieser Kurs besteht aus 0 Lektionen.

OMR Report | Influencer marketing
Starte jederzeit
99 €

Inhalte werden geladen, sobald ein Produkt zugewiesen ist.

Bewertungen

Bewertungen

4,53 (258 Bewertungen)

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