The Intelligent Content Lab

Why this report will help you with influencer marketing Every day we are confronted with over 10,000 advertising messages. For your brand to truly be noticed, it needs trust. And that trust is primarily built through... Recommendations. This is exactly where influencer marketing comes in. Influencers create content about your brand, products, or services and recommend it to their followers. Community. This has a close relationship with the creators and are inspired and motivated by their recommendations. But for influencer marketing to truly work, the right one is needed. Fit between brand and creator. This is the only way to market products authentically and credibly to your target group. The new OMR Report | Influencer Marketing helps you find the right influencers for your goals. Company and fit your campaign. Here's what you can expect in this OMR Report In this issue, you'll gain the knowledge to strategically set up your influencer marketing. Among other things, you'll learn… … how and where you suitable creators you find and rate. … what you should do when you are professional inquiry You must pay attention to this. … how you can Briefing for your influencer collaboration. … which aspects when Pricing play a role. … which legal issues you should take into account. … how you can see the results you analyze and optimize. Get the knowledge you need now to approach your influencer marketing strategically.

Why this OMR report will help you with your social ads With personalized ads You can reach your target audience precisely, reduce wasted ad spend, and increase your conversion rate. The catch: For you as a marketer, the workload increases significantly. The more personalized the message, the more variations of your ads you have to create. This is exactly where artificial intelligence comes into play. The new OMR Report Compact “Social Ads with AI” shows you how you can use smart AI tools Streamlining your workflow and significantly simplifying ad creation. Important to note: AI does not replace your creativity. Rather, it supports you with repetitive and time-consuming tasks, so that you... more freedom for the strategic and creative development of your campaigns. Here's what you can expect in this report In this compact edition of the OMR Report, our long-time expert Florian Litterst explains what's important when creating social ads with AI. You'll learn, among other things... … how you the right AI tools which selection to choose and what you need to consider when using prompting. … Image Ads to create and modify using artificial intelligence. … know AI tools that can help you create Avatars, motion ads and videos help. … what you should know when Check-up of your ad creatives You must pay attention … how to identify workflows that are suitable for Automations suitable. Gain the knowledge now to meaningfully integrate AI into your daily work and save yourself a lot of time and money.

This is how you become visible in AI search. This guide shows you step by step how to stay visible in AI responses – if it's no longer your website, but ChatGPT, Google AI Overview and similar programs. deliver the results. You understand how AI searches work, the criteria used to select content, and what measures will bring your brand and products into the answers. The OMR Report helps you understand the shift towards AI search engines – and above all, to respond to that specifically: What should content look like so that it can be processed and cited by ChatGPT and similar services? Which tools and KPIs really matter now? How do you position your brand in the new relevance space of AI? Whether you work in e-commerce, software marketing, or an agency environment: This OMR Report provides you with the necessary knowledge to respond to the Changes brought about by AI-based search to be prepared. Here's what you can expect in the OMR Report "AI Search" Our expert Olaf Kopp The report will guide you through the following topics: Fundamentals of AI search: Understand how ChatGPT, Google AI Overview, or Perplexity find, evaluate, and display content, and why good rankings no longer automatically lead to visibility. New optimization approaches: GEO, LLMO, or AIO. Learn how Generative Engine Optimization works and what you need to do now to appear in AI responses. Goals and strategies: To be cited or recommended? The report helps you choose the right strategy for your business and provides the appropriate tools, KPIs, and practical prompt sets for analysis. Practical tips, checklists and examples: You will receive best practices from e-commerce, B2B and content portals, as well as concrete to-dos, frameworks and templates so that you can start optimizing immediately. Get the knowledge you need to stay visible in AI search now!