Dr. Maximilian Lude
Program management BA in Sustainable Corporate Management & Management, Professor of Innovation & Strategy @
Marketing-Strategie
Kreativstrategie
Maximilian brings extensive expertise in innovation and marketing, especially for small and medium-sized companies and family businesses. Through his research work published in leading specialist journals and as founder and managing director of philoneos GmbH, he ensures practice-oriented and research-based training as head of the bachelor's degree program.
