Data & Analytics Bundle

Mit diesem Bundle machst du alles richtig, um datengetriebenes Marketing wirklich zu verstehen und anzuwenden – inklusive Expert*innen-Wissen, praxisnaher Analysen, Tools & OMR Education Zertifikat.

1.997 €

4,17 (239 Bewertungen)

In den Warenkorb Mehr erfahren

Data & Analytics Bundle

1.997 €

E-learning course | Digital Marketing Analytics

+

+

Mit diesem Bundle machst du alles richtig, um datengetriebenes Marketing wirklich zu verstehen und anzuwenden – inklusive Expert*innen-Wissen, praxisnaher Analysen, Tools & OMR Education Zertifikat.

E-learning course | Digital Marketing Analytics

Data is on everyone's lips in marketing. In this e-learning course, you'll learn how to not only measure the success of your campaigns and the behavior of your users on your website, but also how to draw the right conclusions for optimizations and future campaigns. Become part of the fascinating world of digital marketing analytics.

Starte jederzeit

1.799 €

Zu den Inhalten

+

OMR Report | Conversion optimization

Why this OMR report helps you with conversion optimization You're investing a lot of budget in traffic, but too many visitors are leaving your shop without buying? Then you don't have a traffic problem, but a conversion problem. With the OMR Report Compact – Conversion Optimization We'll show you how to turn visitors into customers – without any additional advertising budget. Instead of focusing on increasing reach, we'll concentrate on targeted improvements to the buying process: seamless workflows, conversion triggers, and relevance. In short: everything that helps your shop convert better. This OMR report guides you step-by-step through the most important principles, methods, and tools of conversion optimization. You'll learn how to identify weaknesses, formulate hypotheses, and meaningful A/B tests You carry out this process. Because conversion optimization is never based on gut feeling, but on data and structured testing. To ensure you don't get bogged down in theory, this guide provides you with numerous practical examples. Practical examples, including the successful D2C brand Snocks, as well as Checklists and immediately applicable frameworks. This way you can directly apply what you've learned to your business. . Here's what you can expect in this report The OMR Report Compact provides you with everything you need to get started with conversion optimization right away, all on 50 pages. Our focus is on online shops: Fundamentals of Conversion OptimizationUnderstand why small changes can make a big difference in revenue. Learn about the most important KPIs – from conversion rate to ARPU – and how to improve them effectively. Analysis and preparationWhy the classic funnel isn't enough and how you can use Friction Points and Category Entry Points (CEPs) to identify purchase barriers in your online shop. Plus: methods for data collection, from heatmaps to surveys. A/B tests and hypothesesThis is how you formulate effective hypotheses and test them with valid A/B setups. Includes frameworks such as the Fogg Behavior Model, Impact-Effort Matrix, and CEP-based testing ideas. Optimization in practice – Case SnocksLearn how the Snocks brand, with the help of Drip Agency, conducted over 450 tests and systematically increased its conversion rate – with real numbers and tested measures that you can directly implement. Get the knowledge you need now to generate more conversions from your traffic.!

PDF

99 €

Zu den Inhalten

+

OMR Report | Data and AI

Why this OMR Report will help you with data and AI Artificial intelligence has become more accessible to us all through tools like ChatGPT or Gemini. Anyone working with data today can no longer avoid AI. However, this requires... correct knowledge and new skills. The new OMR report “Data and AI” shows you step by step how to Improve your data work with artificial intelligence, solves typical problems and allows you to efficiently build your data setup. First, you'll learn the basics of a data strategy: Which key performance indicators (KPIs) are important? How does your [data strategy] work? Data process And where can you improve it? AI can already help you here. Then it's about yours technical infrastructure, the so-called data stack, and the specific Data analysis with AI. You'll see practical examples of how to predict customer lifetime value or use uplift modeling. The result will be a data setup that allows you to determine important factors more quickly and accurately. Insights for your business you win – and by having AI play a central role. Here's what you can expect in this OMR Report This OMR report provides you with all the important information you need in three chapters. Artificial intelligence for your data to make the most of it. You will learn, among other things… … how to find the right ones KPIs find and identify your use cases. … the Data Team and you organize your employees. … to understand your data and Processes to automate. …like an advanced and simple Data Stack looks like (including tracking, data storage, reporting, etc.). … how you can specifically Use Cases with AI You can implement it. Get the knowledge you need to apply AI to your analyses now!

PDF

99 €

Zu den Inhalten

Mit diesem Bundle machst du alles richtig, um datengetriebenes Marketing wirklich zu verstehen und anzuwenden – inklusive Expert*innen-Wissen, praxisnaher Analysen, Tools & OMR Education Zertifikat.

Gesamtbetrag:1.997 €

Das lernst du in den Weiterbildungen

Digital Marketing Analytics

Dieser Kurs besteht aus 10 Lektionen.

Starte jederzeit

1.799 €

Lektion 1 Overview & Strategy

Mehr erfahren

In this lesson you will learn about the opportunities and challenges of digital marketing analytics and familiarize yourself with the most important basic terms. You will find out what mindset you need to work with data, how to choose suitable web analytics tools and how to safely use the basic functions of Google Analytics.

Lektion 2 Tracking & Segmentation

Mehr erfahren

In this lesson you will learn how to identify users on a website and analyze them in detail using segmentation. You will learn the difference between cookie tracking and server-side tracking and get an overview of the exploration functions in Google Analytics to specifically evaluate data.

Lektion 3 Measurement of marketing channels

Mehr erfahren

In this lesson you will learn what source, medium and channel mean in the digital marketing analytics context and how users get to your website via different paths. You will also find out what you need to pay attention to when it comes to clicks and how tracking forms differ from mobile app analytics and classic web analytics.

Lektion 4 Branding & Reach

Mehr erfahren

In this lesson you will learn which KPIs are relevant in the individual funnel stages and how to use them specifically. You'll learn what you need to consider to measure your website's perception and examine how well-known your brand or company actually is.

Lektion 5 Usage behavior

Mehr erfahren

In this lesson you will learn how to measure the usage behavior of users on a website, taking into account the most important factors. You will learn how page views and sessions are defined and analyze what content your users prefer in order to specifically optimize your website.

Lektion 6 Conversions I

Mehr erfahren

In this lesson you will learn how to correctly measure conversions on a website and which conversions are relevant to your use case. You set up conversions in Google Analytics, analyze which channels users use to convert, and learn how to evaluate the efficiency and costs of your marketing activities.

Lektion 7 Conversion II

Mehr erfahren

In this lesson you will learn why strong customer loyalty is crucial for long-term success and what role lead generation plays in the context of digital marketing analytics. You will also find out which success indicators are relevant for different business models and how you can use them specifically.

Lektion 8 Merging data

Mehr erfahren

In this lesson, you'll learn how to create a dashboard for different KPIs and choose appropriate tools to merge your data. You will learn which data is relevant for sales and CRM tools, how to set up an A/B test, identify efficient marketing channels and assess when mobile optimization makes sense.

Lektion 9 Legal Basics & GDPR

Mehr erfahren

In this lesson you will learn which data protection challenges are relevant in digital marketing analytics and how to deal with them. You will find out what personal data is and what you should pay attention to when using a cookie consent banner in order to comply with legal requirements and build trust with users.

Lektion 10 Big Picture & Trends

Mehr erfahren

In this lesson you will learn which developments in digital marketing analytics are becoming relevant and how data storytelling is used. You will learn how conversions are modeled in the new data world, which areas of artificial intelligence are important for digital marketing and how AI can be used in digital marketing analytics.

Conversion optimization

Dieser Kurs besteht aus 0 Lektionen.

Starte jederzeit

99 €

Inhalte werden geladen, sobald ein Produkt zugewiesen ist.

Data and AI

Dieser Kurs besteht aus 0 Lektionen.

Starte jederzeit

99 €

Inhalte werden geladen, sobald ein Produkt zugewiesen ist.

Bjoern Sjut

Front Row Group

Bjoern Sjut is one of the founders and managing directors of Front Row, a group of specialized online marketing companies. Today, his focus is on internation...

Mehr erfahren

Thilo Schröder

Front row

Thilo is an independent marketing analytics consultant and marketing analytics expert at Front Row. He is an expert in “actionable analytics” – i.e. gaining ...

Mehr erfahren

Dr. Nils Christian Haag

intersoft consulting services AG

Dr. Nils Christian Haag is a lawyer, data protection expert and board member of intersoft consulting services AG. intersoft consulting is one of the market l...

Mehr erfahren

Vanessa Krause

web network

Vanessa is a team leader in conversion rate optimization at web-netz. Starting out as an SEO, she has now dedicated herself to data and advises her customers...

Mehr erfahren

Maximilian Girnus

web network

After completing his master's degree in business psychology, Max worked at webnetz in the area of web analysis and conversion rate optimization. He is pass...

Mehr erfahren

Samuel Hess

DRIP Agency

Samuel Hess is founder and chief experimentation officer of DRIP Agency and has conducted over 2,000 A/B tests in the last three years. Together with his 40-...

Mehr erfahren

Dr. Tim Wiegels

Self-employed

With over 15 years of experience in the tech world, Tim has been working as a freelancer since the beginning of 2023, focusing on business needs and real use...

Mehr erfahren

Bewertungen

4,17 (239 Bewertungen)

50.000+ Fachkraefte bilden sich pro Jahr mit OMR Education weiter.

Bei vielen Firmen gern gesehen: OMR Education Zertifikat

Mit jedem unserer E-Learning-Kurse und Online-Seminare erhältst du nicht nur wertvolles Wissen und praxisnahe Fähigkeiten, sondern auch ein personalisiertes Zertifikat, das deinen Lernfortschritt und deine neu erworbenen Kenntnisse bestätigt.

Ausgezeichnet Lernen.