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Data & Digital Analytics

Basic knowledge

Digital Marketing Analytics E-learning course

4.18

(201 Bewertungen)

Data is on everyone’s lips in marketing. In this e-learning course you will learn how to not only measure the success of your campaigns and the behavior of your users on your website, but also how to draw the right conclusions for optimization and future campaigns. Become a part of the fascinating world of digital marketing analytics.

Ab 1.799 € buchen

steuerlich absetzbar

Kostenlos in OMR Education Unlimited enthalten.

Spare bis zu 5.000 € mit OMR Education Unlimited

Unlimited | E-learning access

 

Our e-learning access allows you to participate in any e-learning course*. Choose from over 10 topics and learn completely new marketing disciplines within 6 to 12 weeks.

Our e-learning access is worth your wallet if you purchase 2 e-learning courses individually. Of course, your wealth of knowledge will benefit from your first participation. 😉

*The Creative Strategy Diploma is excluded from this access.

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E-learning course | Digital Marketing Analytics

Erweitere dein Wissen und sichere dir dein persönliches Zertifikat.

4.18

(201 Bewertungen)

1 Teilnahmeplatz

1

1 x OMR Report

100€

Gesamtbetrag

1

Angaben inkl. deutscher Umsatzsteuer. Steuerliche Abweichungen für Auslandskäufe.

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E-learning course | Digital Marketing Analytics

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Der OMR Report
"OMR Report | Digital Analytics"
ist unser Praxis-Guide passend zu
diesem OMR E-Learning-Kurs
Hier im Bundle für nur 63 € erhältlich.
Das ist für dich drin:
  • Tipps & Tricks von Expert*innen aus der Branche
  • Checklisten, Screencasts und Schritt-für-Schritt-Anleitungen
  • Aktuelle Tool-Tipps
  • Direkt anwendbares Wissen als praktischer PDF-Download

Dieser Kurs besteht aus 10 Lektionen

Lektion 1

Overview & Strategy

Mehr erfahren

In this lesson you will learn about the opportunities and challenges of digital marketing analytics and familiarize yourself with the most important basic terms. You will find out what mindset you need to work with data, how to choose suitable web analytics tools and how to safely use the basic functions of Google Analytics.

Lektion 2

Tracking & Segmentation

Mehr erfahren

In this lesson you will learn how to identify users on a website and analyze them in detail using segmentation. You will learn the difference between cookie tracking and server-side tracking and get an overview of the exploration functions in Google Analytics to specifically evaluate data.

Lektion 3

Measurement of marketing channels

Mehr erfahren

In this lesson you will learn what source, medium and channel mean in the digital marketing analytics context and how users get to your website via different paths. You will also find out what you need to pay attention to when it comes to clicks and how tracking forms differ from mobile app analytics and classic web analytics.

Lektion 4

Branding & reach

Mehr erfahren

In this lesson you will learn which KPIs are relevant in the individual funnel stages and how to use them specifically. You'll learn what you need to consider to measure your website's perception and examine how well-known your brand or company actually is.

Lektion 5

Usage behavior

Mehr erfahren

In this lesson you will learn how to measure the usage behavior of users on a website, taking into account the most important factors. You will learn how page views and sessions are defined and analyze what content your users prefer in order to specifically optimize your website.

Lektion 6

Conversions I

Mehr erfahren

In this lesson you will learn how to correctly measure conversions on a website and which conversions are relevant to your use case. You set up conversions in Google Analytics, analyze which channels users use to convert, and learn how to evaluate the efficiency and costs of your marketing activities.

Lektion 7

Conversion II

Mehr erfahren

In this lesson you will learn why strong customer loyalty is crucial for long-term success and what role lead generation plays in the context of digital marketing analytics. You will also find out which success indicators are relevant for different business models and how you can use them specifically.

Lektion 8

Merging data

Mehr erfahren

In this lesson, you'll learn how to create a dashboard for different KPIs and choose appropriate tools to merge your data. You will learn which data is relevant for sales and CRM tools, how to set up an A/B test, identify efficient marketing channels and assess when mobile optimization makes sense.

Lektion 9

Legal basics & GDPR

Mehr erfahren

In this lesson you will learn which data protection challenges are relevant in digital marketing analytics and how to deal with them. You will find out what personal data is and what you should pay attention to when using a cookie consent banner in order to comply with legal requirements and build trust with users.

Lektion 10

Big picture & trends

Mehr erfahren

In this lesson you will learn which developments in digital marketing analytics are becoming relevant and how data storytelling is used. You will learn how conversions are modeled in the new data world, which areas of artificial intelligence are important for digital marketing and how AI can be used in digital marketing analytics.

Erhalte einen kompakten Überblick über die Lerninhalte.

Dieser Kurs besteht aus 10 Lektionen

Lektion 1

Overview & Strategy

Mehr erfahren

In this lesson you will learn about the opportunities and challenges of digital marketing analytics and familiarize yourself with the most important basic terms. You will find out what mindset you need to work with data, how to choose suitable web analytics tools and how to safely use the basic functions of Google Analytics.

Lektion 2

Tracking & Segmentation

Mehr erfahren

In this lesson you will learn how to identify users on a website and analyze them in detail using segmentation. You will learn the difference between cookie tracking and server-side tracking and get an overview of the exploration functions in Google Analytics to specifically evaluate data.

Lektion 3

Measurement of marketing channels

Mehr erfahren

In this lesson you will learn what source, medium and channel mean in the digital marketing analytics context and how users get to your website via different paths. You will also find out what you need to pay attention to when it comes to clicks and how tracking forms differ from mobile app analytics and classic web analytics.

Lektion 4

Branding & reach

Mehr erfahren

In this lesson you will learn which KPIs are relevant in the individual funnel stages and how to use them specifically. You'll learn what you need to consider to measure your website's perception and examine how well-known your brand or company actually is.

Lektion 5

Usage behavior

Mehr erfahren

In this lesson you will learn how to measure the usage behavior of users on a website, taking into account the most important factors. You will learn how page views and sessions are defined and analyze what content your users prefer in order to specifically optimize your website.

Lektion 6

Conversions I

Mehr erfahren

In this lesson you will learn how to correctly measure conversions on a website and which conversions are relevant to your use case. You set up conversions in Google Analytics, analyze which channels users use to convert, and learn how to evaluate the efficiency and costs of your marketing activities.

Lektion 7

Conversion II

Mehr erfahren

In this lesson you will learn why strong customer loyalty is crucial for long-term success and what role lead generation plays in the context of digital marketing analytics. You will also find out which success indicators are relevant for different business models and how you can use them specifically.

Lektion 8

Merging data

Mehr erfahren

In this lesson, you'll learn how to create a dashboard for different KPIs and choose appropriate tools to merge your data. You will learn which data is relevant for sales and CRM tools, how to set up an A/B test, identify efficient marketing channels and assess when mobile optimization makes sense.

Lektion 9

Legal basics & GDPR

Mehr erfahren

In this lesson you will learn which data protection challenges are relevant in digital marketing analytics and how to deal with them. You will find out what personal data is and what you should pay attention to when using a cookie consent banner in order to comply with legal requirements and build trust with users.

Lektion 10

Big picture & trends

Mehr erfahren

In this lesson you will learn which developments in digital marketing analytics are becoming relevant and how data storytelling is used. You will learn how conversions are modeled in the new data world, which areas of artificial intelligence are important for digital marketing and how AI can be used in digital marketing analytics.

Erhalte einen kompakten Überblick über die Lerninhalte.

Dieser Kurs besteht aus 10 Lektionen

Lektion 1

Overview & Strategy

Mehr erfahren

In this lesson you will learn about the opportunities and challenges of digital marketing analytics and familiarize yourself with the most important basic terms. You will find out what mindset you need to work with data, how to choose suitable web analytics tools and how to safely use the basic functions of Google Analytics.

Lektion 2

Tracking & Segmentation

Mehr erfahren

In this lesson you will learn how to identify users on a website and analyze them in detail using segmentation. You will learn the difference between cookie tracking and server-side tracking and get an overview of the exploration functions in Google Analytics to specifically evaluate data.

Lektion 3

Measurement of marketing channels

Mehr erfahren

In this lesson you will learn what source, medium and channel mean in the digital marketing analytics context and how users get to your website via different paths. You will also find out what you need to pay attention to when it comes to clicks and how tracking forms differ from mobile app analytics and classic web analytics.

Lektion 4

Branding & reach

Mehr erfahren

In this lesson you will learn which KPIs are relevant in the individual funnel stages and how to use them specifically. You'll learn what you need to consider to measure your website's perception and examine how well-known your brand or company actually is.

Lektion 5

Usage behavior

Mehr erfahren

In this lesson you will learn how to measure the usage behavior of users on a website, taking into account the most important factors. You will learn how page views and sessions are defined and analyze what content your users prefer in order to specifically optimize your website.

Lektion 6

Conversions I

Mehr erfahren

In this lesson you will learn how to correctly measure conversions on a website and which conversions are relevant to your use case. You set up conversions in Google Analytics, analyze which channels users use to convert, and learn how to evaluate the efficiency and costs of your marketing activities.

Lektion 7

Conversion II

Mehr erfahren

In this lesson you will learn why strong customer loyalty is crucial for long-term success and what role lead generation plays in the context of digital marketing analytics. You will also find out which success indicators are relevant for different business models and how you can use them specifically.

Lektion 8

Merging data

Mehr erfahren

In this lesson, you'll learn how to create a dashboard for different KPIs and choose appropriate tools to merge your data. You will learn which data is relevant for sales and CRM tools, how to set up an A/B test, identify efficient marketing channels and assess when mobile optimization makes sense.

Lektion 9

Legal basics & GDPR

Mehr erfahren

In this lesson you will learn which data protection challenges are relevant in digital marketing analytics and how to deal with them. You will find out what personal data is and what you should pay attention to when using a cookie consent banner in order to comply with legal requirements and build trust with users.

Lektion 10

Big picture & trends

Mehr erfahren

In this lesson you will learn which developments in digital marketing analytics are becoming relevant and how data storytelling is used. You will learn how conversions are modeled in the new data world, which areas of artificial intelligence are important for digital marketing and how AI can be used in digital marketing analytics.

Erhalte einen kompakten Überblick über die Lerninhalte.

Lerne von diesen Köpfen

Bjoern Sjut

Bjoern Sjut

Bjoern Sjut is one of the founders and managing directors of Front Row, a group of specialized online marketing companies. Today, his focus is on internation...

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Thilo Schröder

Thilo Schröder

Thilo is an independent marketing analytics consultant and marketing analytics expert at Front Row. He is an expert in “actionable analytics” – i.e. gaining ...

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Dr. Nils Christian Haag

Dr. Nils Christian Haag

Dr. Nils Christian Haag is a lawyer, data protection expert and board member of intersoft consulting services AG. intersoft consulting is one of the market l...

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Vanessa Krause

Vanessa Krause

Vanessa is a team leader in conversion rate optimization at web-netz. Starting out as an SEO, she has now dedicated herself to data and advises her customers...

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Maximilian Girnus

Maximilian Girnus

After completing his master's degree in business psychology, Max worked at webnetz in the area of ​​web analysis and conversion rate optimization. He is pass...

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Weitere Informationen

Requirement

This e-learning course is aimed at marketing beginners, marketing and communications professionals and anyone who wants to work in a data-driven manner. No prior knowledge of digital marketing analytics is required – you should just be interested in data and technical topics. In the course you will learn important basic terms and how to use relevant tools. The content is conveyed using Google Analytics 4 (GA4), but can easily be transferred to comparable tools.

KI-Lernassistent

Lerne noch erfolgreicher mit KIM – deinem interaktiven KI-Lernassistenten:

  • Interaktive Hilfe direkt in den Lektionen oder über Slack
  • Verständliche Erklärungen ohne Fachjargon
  • Praxisnahe Beispiele und klare Definitionen
  • Individuelle Unterstützung dank KI-Training auf unsere Kursinhalte
  • Datenschutzkonform und immer verfügbar

Start straight away and learn at your own pace

Once you enroll in the course, you can access all learning content for 120 days. This means you can optimally integrate the 20 - 30 hour training course into your everyday work.

Learning concept

On our virtual campus we impart the knowledge of our best experts to you:

  • E-Learning-Kurs mit interaktivem Online-Campus
  • 100 % online, mit Praxisaufgaben, Videos, Quiz, Abschlusstest und Betreuung durch OMR Education
  • Diverse Checklisten, Templates und Downloads
  • KI-Lernassistent für individuelle Fragen

In the Slack community you can network and exchange ideas with other participants.

Live Sessions

As an additional goodie, you get free access to 2+ interactive live sessions on different marketing topics:

  • 45 bis 60 Minuten exklusive Vorträge unserer Expert* innen
  • Hilfreiche Tipps und Insights in verschiedene Marketing-Themen
  • Möglichkeit, deine Fragen zu stellen

Live session dates

  • Do., 15.01.26, 15 Uhr – LinkedIn Profil & Content-Hacks
  • Mi., 11.02.26, 14 Uhr – Wie ihr den Wettbewerb richtig analysiert

Hast du noch Fragen? Kontaktiere uns!

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Folgende Fördersätze werden von der Agentur für Arbeit übernommen.

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Welcomed by many companies: OMR Education certificate

By completing this course, you will not only receive valuable knowledge and practical skills, but also a personalized certificate. This confirms your learning progress and the newly acquired knowledge - ideal for your CV and as proof for employers.

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Customer Reviews

Based on 201 reviews
33%
(66)
55%
(110)
10%
(20)
2%
(5)
0%
(0)
97.9
A
A.M.

The OMR Academy is great for deepening your knowledge and gaining new inspiration for your everyday professional life. Digital marketing is changing rapidly and the Academy offers a great platform to deal with the latest developments and stay up-to-date. The platform is also great for career changers and interfaces.

H
Hannah Beneke

The Academy is super motivating and professionally constructed. I can only warmly recommend it and will take further courses :)

Hello Hannah,

how nice to read, thanks for your feedback! We're pleased to see that you enjoyed the course so much.
Then see you soon!

Best regards
your OMR Education Team

F
Fedor von der Ohe I can take the Digital Analytics course, the I graduated, can't praise it enough. The content was comprehensive and the level was really high. It was clear that a lot of care was put into designing the course to ensure that participants developed a thorough understanding of the topic.
I was particularly impressed by how diverse the content was. From the basics to advanced concepts, everything was covered. It was important to take enough time to properly process all the information. But it was definitely worth it!
I would recommend this course to anyone who wants to get serious about digital analytics. The wealth of knowledge and the quality of teaching make it a worthwhile investment in your own professional development. I now feel much more competent in this area and am grateful for the experiences I had during the course.

Hello,

thanks for your rating and the great feedback! We are pleased that you enjoyed the course so much and that you were able to gain a lot of new knowledge. Have fun using it!

Best regards
your OMR Education Team

Y
Jule Merschjann

The Academy courses are a must if you want to continue your education successfully. Lesson by lesson, you can build up or deepen your knowledge and always take new approaches with you for practical application in your everyday professional life. The course helped me to build up a solid basic knowledge of the subject of digital analytics and to be able to apply this in my tasks in this area.

Hello Jule,

We are very pleased that you enjoyed the course so much and that it helped you so much! That is exactly our goal.

Many greetings
your OMR Education Team

D
Dennis

If you would like to further your education in the field of online marketing, definitely try out the OMR Academy. The content is extremely structured and varied, which means that you can have fun with your own learning success. The high level of practical relevance and the topicality of the content offer further added value. In this area in particular, it is essential to continue your training regularly and expand your knowledge. The learning content of the OMR Academy supports this and gives you lots of ideas for use in everyday work.

Hello Dennis,

We are very happy about your review and that you liked the course so much, thank you very much!

Best regards
your OMR Education Team

P
Pascal

E-learning course | Digital marketing analytics

I
Inara

Great overview if the area rather is new territory. Sometimes I'm not 100% sure how up-to-date the information is

E
Elina

Very good in one to get a basic understanding.

Y
Julian

Do.

M
Megan

E-learning course | Digital marketing analytics

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Bewertungen

4.18

(201 Bewertungen)

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FAQ

This is what awaits you in this OMR Academy course

Learn flexibly and practically on the OMR Academy Online Campus! At the start of the course you will receive your access to the course and all important information by email.

This is what awaits you:

  • 120 Tage Zugriff auf alle Inhalte
  • 30 Stunden Lernmaterial: Videos, Quiz, Aufgaben und Praxisbeispiele
  • Zugang zu Live Sessions mit Expert*innen
  • Austausch im exklusiven Slack Workspace
  • Unterstützung durch KI-Lernassistent KIM, unser Support-Team und erfahrene Fachexpert*innen
  • Abschluss mit Zertifikat per E-Mail

What are Live Sessions?

Live sessions are fixed appointments in which industry experts share their expertise with you and you have the opportunity to ask questions. During the course, a live session takes place approximately once a month.

The live sessions are recorded and made available on the online campus the following working day. If you are unable to take part in a live session, simply watch the recording afterwards.

Is the course certified?

This course is approved as a distance learning course by the state Central Office for Distance Learning (ZFU). You can find further information about certification directly from the ZFU – just give it hier auf ihrer Website Enter the official course name in the search function.

How do our online seminars, practical guides and e-learning courses differ?

At OMR Education there are three different learning formats with which you can further your education.

OMR Education E-Learning-Kurse:

  • Format: E-Learning-Kurse, die flexibel in den Alltag integriert werden können
  • Ziel: umfassende Weiterbildung in über zehn Marketingdisziplinen 
  • Die Kurse beinhalten interaktive Lerninhalte, Praxisbeispiele, Videos und Quiz, um Theorie und Praxis optimal zu verbinden.
  • Dauer: mehrwöchige Kurse mit einzelnen Lerneinheiten
  • Abschluss: Abschlusstest und OMR-Zertifikat
  • Informiere dich über finanzielle Förderung für Arbeitssuchende oder Berufstätige

OMR Education Online-Seminare:

  • Format: live stattfindende Online-Seminare
  • Ziel: aktuellstes und praxisnahes Expert*innenwissen in spezifischen Online-Marketing-Themen und im Bereich Soft Skills und Employer Branding.
  • Neben der Live-Teilnahme stehen die Aufzeichnungen sowie Seminarunterlagen zur Verfügung.
  • Dauer: Seminarreihen mit 4–6 Sessions à 75–110 Minuten, Einzelsessions à 90–250 Minuten
  • Abschluss: OMR-Zertifikat nach Teilnahme

OMR Education Praxis-Guides:

  • Format: Praxis-Guides zu den wichtigsten Online-Marketing-Themen zum Nachlesen – als PDF oder als Print
  • Ziel: fundiertes Fachwissen, das du direkt anwenden kannst 
  • Die Praxis-Guides beinhalten praxisorientierte Schritt-für-Schritt-Anleitungen und Checklisten zu verschiedenen Marketing-Themen.
  • Umfang: rund 120 Seiten pro Guide