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OMR Report | Data Driven Marketing

Your practical guide. Published November 2022.

7 Bewertungen

Das erwartet dich:

✓ 100 pages of expert knowledge on data driven marketing
✓ Instructions for setting up your own data setup
✓ Tips on tracking, data preparation/analysis and visualization
✓ Downloads, checklists and screencast for the data strategy

Your OMR report format

99 €

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*Angaben inkl. deutscher Umsatzsteuer. Steuerliche Abweichungen für Auslandskäufe.

Deine Vorteile

Direkt aus der Praxis

Du profitierst von der langjährigen Erfahrung unserer Expert*innen, die ihr Praxis-Wissen in diesem Report aufgeschrieben haben.

Sofort anwendbar

Du erhältst Tipps und Strategien, die wirklich funktionieren und deinem Business unmittelbar weiterhelfen.

Intensiv und erfolgversprechend

Jeder Report enthält praktische Checklisten, Templates, Screencasts und Schritt-für-Schritt-Anleitungen, die du direkt für dich nutzen kannst.

Why data-driven marketing is relevant for you

Successful digital business models are based on data. Company should know who their target group is, how they typically move around the internet and how to reach them. At the same time, data-driven Company keep an eye on their expenses and can distribute their budget efficiently across marketing measures and channels. This not only improves marketing profitability, but also cost efficiency. That is exactly the goal of data driven marketing.

There are lots of opportunities for your business in data-driven work. However, setting up such a data setup is complicated and time-consuming. The legal and technical hurdles are enormous - especially when existing processes in the Company have to be rethought. In addition, there are challenges such as the “cookieless future” and tracking restrictions from Apple, Google and Co. Marketers who prepare for the “new data world” in good time and put their data setup on a future-proof foundation are in the lead here.

Data Driven Marketing - Strategy Guide Einblick

Why this report helps you in data driven marketing

This report is a blueprint for your data setup. He shows you how to set up your tracking in a legally secure and technically correct manner so that you can continue to collect data in the future. In addition, it is about data preparation and analysis - the central keys to understanding and benefiting from data. You will find out what tools and ways there are to model data and what organizational skills are required. You will also get helpful tips for visualization of this data. What makes a good dashboard? How do the findings from your data analysis find their way to the relevant teams? All of this is part of this report.

In this Strategy Guide you benefit from the many years of experience of our experts. Lead author Jonas Rashedi, Chief Data Officer at Funke Medien, has been in the world of data for years and advises numerous customers himself. The data team from Douglas worked with him on this report, having built a professional setup for data driven marketing over the years. And to ensure that you are in safe legal waters, our lawyer and data protection expert Dr. Nils Christian Haag on board.

In short: This OMR report provides you with the knowledge and experience that you need to future-proof and perfect your data driven marketing.

Did you know? In addition, with our OMR report on the subject of digital analytics, we offer a guide that specifically focuses on the most important KPIs and key figures of various business models. While this "Data Driven Marketing" report is about building the data setup from tracking to visualization, in the Digital Analytics Reports you will find out how to interpret and apply which KPIs and key figures.

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education@omr.com

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Informative and well designed. There is something for everyone, from beginners to advanced.

Practical

Comprehensive and good content. In my opinion, this topic requires an annual update.

Data Driven Marketing – Strategy Guide

Helpful

It's good

Couldn't pull out much

would like the tracking setup to be discussed more. E.g. Shopify Setup etc. Google Analytics 4, server-side tracking. Hands on tips for ecommerce.

Hello Patrick,

thank you for your honest feedback! The topic of 'server-side tracking' and tools for Shopify are actually part of the report, so we would like to find out in more detail what you were missing in particular. Just write us an email to education@omr.com, perhaps we can help you with your problems in another way.

Best regards
your OMR Education Team