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OMR Report | Data Driven Marketing

Your practical guide. Published November 2022.

7 Bewertungen

Das erwartet dich:

✓ 100 pages of expert knowledge on data-driven marketing
✓ Instructions for setting up your own data setup
✓ Tips on tracking, data preparation/analysis and visualization
✓ Downloads, checklists and screencast for the data strategy

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Deine Vorteile

Direkt aus der Praxis

Du profitierst von der langjährigen Erfahrung unserer Expert*innen, die ihr Praxis-Wissen in diesem Report aufgeschrieben haben.

Sofort anwendbar

Du erhältst Tipps und Strategien, die wirklich funktionieren und deinem Business unmittelbar weiterhelfen.

Intensiv und erfolgversprechend

Jeder Report enthält praktische Checklisten, Templates, Screencasts und Schritt-für-Schritt-Anleitungen, die du direkt für dich nutzen kannst.

Why data-driven marketing is relevant for you

Successful digital business models are based on data. Company should know who their The target audience is how they typically navigate the internet and how to reach them. At the same time, data-driven Company They can keep track of their spending and efficiently allocate their budget across marketing activities and channels. This not only improves marketing profitability but also cost efficiency. That is precisely the goal of data-driven marketing.

Data-driven work offers a wealth of opportunities for your business. However, setting up such a data infrastructure is complex and time-consuming. legal and technical hurdles are enormous – especially when existing processes in Company They need to be rethought. Added to this are challenges such as the "cookieless future" and tracking restrictions from Apple, Google, and others. Marketers who prepare for the "new data world" in good time and build their data setup on a future-proof foundation have a clear advantage here.

Data Driven Marketing - Strategy Guide Einblick

Why this report will help you in data-driven marketing

This report is a construction manual for your data setup. It shows you how to your tracking You need to build a legally compliant and technically sound system so that you can continue to collect data in the future. Furthermore, it's about... Data preparation and analysis – the key to understanding and benefiting from data. You'll learn about the tools and methods for modeling data and the organizational skills required. You'll also receive helpful tips for... Visualization of this data. What makes a good dashboard? How do the insights from your data analysis find their way to the relevant teams? All of this is covered in this report.

In this strategy With this guide, you benefit from the many years of experience of our experts. Lead author Jonas Rashedi, Chief Data Officer at Funke Media has been working in the world of data for years and advises numerous clients himself. Together with him, the Douglas data team This report was developed by professionals who have built a professional setup for data-driven marketing over many years. And to ensure you're also on solid legal ground, our Lawyer and data protection expert Dr. Nils Christian Haag on board.

In short: This OMR report provides you with the knowledge and experience, which you need to future-proof and perfect your data-driven marketing.

Did you know? In addition, we offer with our OMR Report on Digital Analytics A guide specifically focused on the most important KPIs and metrics for various business models. While this "Data Driven Marketing" report covers setting up your data from tracking to visualization, the Digital Analytics Report explains how to interpret and apply specific KPIs and metrics.

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Informative and well-designed. There's something for everyone, from beginners to advanced users.

Practical

The content is comprehensive and well-written. In my opinion, this topic requires an annual update.

Data Driven Marketing – Strategy Guide

Helpful

Is good

Couldn't extract much from it

I would like to see more attention paid to tracking setup. For example, Shopify setup, Google Analytics 4, server-side tracking, and hands-on tips for e-commerce.

Hi Patrick,

Thank you for your honest feedback! Server-side tracking and tools for Shopify are indeed part of the report, so we'd like to know more about what you specifically felt was missing. Just send us an email to education@omr.com, Perhaps we can help you with your problems in another way.

Best regards
Your OMR Education Team

Data Driven Marketing – Strategy Guide

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Diese Köpfe stecken hinter den Inhalten

Jonas Rashedi

Chief Data Officer, Funke Medien

Yael Farkas

Team Lead Digital Intelligence, Douglas

Jan Berens

Team Lead Marketing Technologies, Douglas

Thomas Andreas Borlik

Principal Project Manager Data, Douglas

Coosje Dwertmann

Team Lead Reporting and Business Intelligence, Douglas

Christian Rödenbeck

Team Lead Audience and Data Activation, Douglas

Christian Koldehoff

Head of Global CRM Analytics, Douglas

Dr. Nils Christian Haag

Rechtsanwalt und Vorstand, intersoft consulting services AG

Diese Köpfe stecken hinter den Inhalten

Jonas Rashedi

Chief Data Officer, Funke Medien

Yael Farkas

Team Lead Digital Intelligence, Douglas

Jan Berens

Team Lead Marketing Technologies, Douglas

Thomas Andreas Borlik

Principal Project Manager Data, Douglas

Coosje Dwertmann

Team Lead Reporting and Business Intelligence, Douglas

Christian Rödenbeck

Team Lead Audience and Data Activation, Douglas

Christian Koldehoff

Head of Global CRM Analytics, Douglas

Dr. Nils Christian Haag

Rechtsanwalt und Vorstand, intersoft consulting services AG

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