LinkedIn Marketing E-learning course

LinkedIn is more than just a job board, it is the world's largest professional network. The platform offers companies and individuals diverse opportunities for employer branding, lead generation and thought leadership. In the lesson, you will debunk common myths, learn about the most important functions such as feed and profile, and get an introduction to LinkedIn's four business solutions: Talent, Marketing, Sales and Learning.

In this lesson you will learn how to optimize your personal profile with the right slogan and a meaningful cover photo and how to strategically build your brand. You will learn how to find a strong positioning that sets you apart from others and how to increase your visibility through targeted networking and sharing relevant content.

The Company Page is the central digital presence of your company on LinkedIn. It is indispensable for paid campaigns, applications and positioning as an expert in the market. In this lesson you will learn how to create, bring to life and optimize a company page. You will also learn how to increase your reach by involving employees and using events or newsletters.

A well-thought-out content strategy is the key to remaining visible on LinkedIn in the long term. It's not about perfect posts, but about sharing authentic insights from everyday work. You will learn how to create an editorial plan, use proven topics and formats, and write compelling articles that encourage interaction. The algorithm and how it works are also covered here.

Community management on LinkedIn means managing a group of people connected by common interests. You will learn the basics, the goals and the different roles in community management. Tone of voice, building trust, deleting comments and effectively managing crises and conflicts are also covered here.

Corporate influencers are employees who provide authentic insights into everyday work and make the company values ​​tangible. They are crucial for a holistic LinkedIn strategy and ideally complement the company page and the CEO appearance. The course shows the advantages for companies and employees, the challenges and how to strategically build and support a successful program.

LinkedIn Ads are a powerful tool for B2B marketing to precisely reach the right target group. In this lesson, you'll learn about different advertising formats, how to create a compelling ad, and how to effectively use LinkedIn's Campaign Manager. The focus is on aligning goals, budget and target group, measuring success and continuous optimization to increase the quality of your leads.

Social selling is the strategic cultivation of customer relationships in social networks in order to build trust through expertise. The lesson explains how marketing and sales work together, the importance of a professional profile, and how to use the Social Selling Index (SSI) to measure your success. You will also learn about an effective content strategy and how to use the Sales Navigator.

LinkedIn has developed into one of the most important platforms for recruiting and active sourcing and is now an integral part of modern processes. You will learn the differences to classic job exchanges and the importance of employer branding. The course also introduces the various recruiting tools and explains how you can use them specifically to search for personnel.

In this lesson, the course summarizes what you learned to help you develop your own LinkedIn strategy. You will learn how to define clear goals for your personal branding or company page and derive the appropriate organic and paid measures. It's about planning a coherent and long-term strategy that takes into account all relevant aspects of LinkedIn marketing.