LinkedIn Marketing - Professional Guide

What you can expect in this report

The OMR Report LinkedIn Marketing on LinkedIn – Professional Guide helps you to achieve your goals in the B2B sector. It combines theory and practice. You not only get strategic instructions for building your employer or business brand. This guide also shows you practical examples and the approach of various LinkedIn expertsthat you can orient yourself by.

• Building a Successful Company Page (Britta Behrens, Certified LinkedIn Marketing Expert) –
  Tips on how to create a company page that represents your company and helps with recruiting.
• Corporate Influencing (Céline Flores Willes & Nina Killes, The People Branding Company) –
  Instructions and strategies for using corporate influencers to achieve your goals.
• content creation (Theresa Steinbauer, Social Strategy & Campaigns Consultant, Ray Sono) –
  Hands-on tips for effective content creation as a company.
• LinkedIn Ads (Alexander Boecker, Nerds) –
  Use and optimization of LinkedIn Ads in the B2B sector, including insights from Henrik Ihlo, Director at LinkedIn Marketing Solutions DACH.
• Attractive creatives (Niklas Fazler, Senior Content Solutions Consultant at LinkedIn) –
  Instructions on how to create creatives for organic posts and ads.

After reading this practical guide, you will be able to approach LinkedIn marketing both strategically and operationally, so that you can quickly get closer to your goals with the platform. With this edition of the OMR Report, you can open up another communication channel that you can use for yourself and your company.