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OMR Report | E-commerce

Your practical guide as a PDF. Published September 2020.

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Das erwartet dich:

✓ Over 100 pages of practical knowledge for getting started with e-commerce
✓ 7 templates and checklists for planning your e-commerce strategy
✓ Detailed law section on legal pitfalls and special features
✓ Everything about planning, sales channels, operations and tips for implementation

99 €

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*Angaben inkl. deutscher Umsatzsteuer. Steuerliche Abweichungen für Auslandskäufe.

Deine Vorteile

Direkt aus der Praxis

Du profitierst von der langjährigen Erfahrung unserer Expert*innen, die ihr Praxis-Wissen in diesem Report aufgeschrieben haben.

Sofort anwendbar

Du erhältst Tipps und Strategien, die wirklich funktionieren und deinem Business unmittelbar weiterhelfen.

Intensiv und erfolgversprechend

Jeder Report enthält praktische Checklisten, Templates, Screencasts und Schritt-für-Schritt-Anleitungen, die du direkt für dich nutzen kannst.

For whom this report is relevant

The market share of online purchases has been growing for years and is noticeably at the expense of traditional retail. Around 80 percent of the German population from 14 years of age - 56 million German citizens - now shop online and offline. The Company alone generated 72.6 billion euros in e-commerce in Germany in 2019.

If you don't yet sell online, you simply don't exist for many consumers. This makes e-commerce a must for your Company, regardless of whether you want to start your own online shop or sell through a marketplace and 3rd party dealers.

This report is aimed at everyone who wants to gain a foothold in e-commerce or who has already gained initial experience and now wants to put the project on a solid foundation. With this guide we provide the knowledge, experience and valuable Tips to ensure that your start in e-commerce is successful - and does not become a costly fiasco.

E-Commerce - Strategieleitfaden Einblick

What you can learn with this report

A good e-commerce strategy requires planning and proper preparation. Because the switch from local trade to e-commerce is a real feat for many Company . This guide forms the basis for a successful start. With the Templates and workshops, which you can find on the 100+ pages of the report, you can develop your individual roadmap for starting e-commerce.

Because: It doesn't matter which channel you will ultimately sell through, you will receive internal Challenges. E-commerce touches every part of the company's value creation in every form - from shipping logistics and changed order management to online marketing and customer service.

In addition there are strategic Questions that you need to clarify: How do I reach my target group online? What pricing should I use? How can I improve product margin online? What does my competition and the market look like? And how do I find the right distribution channel?

In this report you will go through these strategic areas step by step, get practical tips and blueprints from Entrepreneurs who have gone through exactly what you are about to do. How to ensure that you don't forget any building blocks in your strategy when starting e-commerce and that you burn too much money through poor decisions due to poor planning.

Why you can stay one step ahead of your competition with the e-commerce report

We don't want you to wander aimlessly in the jungle of online trading. Therefore, we compiled the report together with our author and e-commerce expert Yara Molthan from Spryker designed to be as practical and individual as possible.

You learn what a good Strategy determines which Sales channels are suitable for you Operations you need if you sell online and how to do it all in your Company can be implemented cost-effectively.

Lawyer Nico Brunotte also shows you the legal Pitfalls that you need to be aware of in e-commerce - because there are completely different requirements for data and consumer protection online than you might be used to.

With this report you have a unique knowledge advantage over your competition without having to hire an expensive agency or consultant. If you get started, e-commerce will provide you with a huge reservoir of new ones Users and potential customers that your competition can only dream of. The Strategy Guide to E-Commerce is your companion on this journey.

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