Influencer Marketing for Companies

Influencer marketing is no longer just a fleeting hype, but is now standard practice for many companies. The marketing discipline has become an integral part of the online marketing mix and is an accepted and widely appreciated content format among users. And: more than ever, influencers are professional content producers who know their target group and, above all, their own value.

Well-thought-out influencer marketing campaigns can be used to address and activate target groups that were previously outside the reach of your own company. Whether B2B or B2C, influencer marketing works and success is measurable, regardless of the campaign goal.

Successful influencer marketing: With our guide you will succeed

Influencer marketing is only successful if the influencer's target group matches your own target group of buyers - otherwise the effects fizzle out. After all, it is the influencer's followers who are confronted with your brand through cooperation in the context of content marketing and who, in the next step, become potential multipliers and buyers.

With our influencer marketing guide, you will get a comprehensive insight into influencer marketing and learn from the smartest minds in the industry how to use influencer marketing profitably for your company. We also explain how to develop a sustainable influencer strategy, which tools and tricks you need to know when identifying and analyzing influencers, and which legal principles you need to observe.

Influencer Marketing - The right online seminar

Influencer marketing is constantly evolving and becoming more strategic and long-term. Only those who stay on top of things can keep their own influencer marketing setup up to date and secure a decisive advantage over the competition.

To support you in building your knowledge, we offer another influencer marketing training opportunity in addition to our OMR Professional Guide to Influencer Marketing : In the online seminar on the topic of "Influencer Marketing", influencer marketing professionals can acquire even more know-how.