CRM for B2C & B2B – Professional Guide

Why CRM is important for your business

CRM stands for Customer Relationship Management. With a good CRM you generate more sales and save budget in two areas through optimization and automation, because CRM is relevant in both B2C and B2B Topic.

In contrast to other marketing disciplines, you do not look outward and hunt for new customers, but rather optimize the

through a customer-oriented communication strategy t1710>Sales from existing leads or your existing customers .

What sounds very boring is actually a huge sales driver, even if the theory is admittedly not as colorful as social media campaigns. The CRM potential is regularly radically underestimated and neglected in both B2C and B2B.

It's not us who says that, but our team of experts who need to know. With Janine Hummel and Bjoern Sjut we have the CRM masterminds from Finc3 again for this report. Together with lawyer Dr. Nils Haag, who covers the entire CRM and legal area, we have created a report together that you can use directly for your operational business.

Why this report will put you a decisive step ahead of your competition

The simple answer: If you use the Insights from our report authors , you save your budget and generate more sales, regardless of whether you are in B2B or B2C. Why? B2C is usually aimed at generating new customers. However, our report authors will explain to you how your existing customers can bring you even more sales and how you can turn them into brand ambassadors who will then help you gain new customers. This saves your marketing budget.

One of the biggest points where you can burn budget in B2B CRM is faulty processes. Data points are not completely collected and brought together in the right place, poorly pre-qualified leads are then called directly by sales instead of forwarding them through automated email routes to prequalify. This causes you to lose valuable resources, which you should rather leave to your competition.

In the report you will learn how to build a clean setup, how to target your budget and with greatest efficiency and in the end more sales with greater ROAS achieve.