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OMR Report CRM B2C und B2B Inhaltsverzeichnis

OMR Report | CRM for B2C & B2B

Your practical guide as a PDF. Published February 2020.

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Das erwartet dich:

✓ 124 pages of expert knowledge
✓ Standalone B2C and B2B report with practical insights
✓ Over 10 templates and various checklists for directly planning your CRM strategy
✓ Detailed legal section

99 €

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Benachrichtigung erhalten

*Angaben inkl. deutscher Umsatzsteuer. Steuerliche Abweichungen für Auslandskäufe.

Deine Vorteile

Direkt aus der Praxis

Du profitierst von der langjährigen Erfahrung unserer Expert*innen, die ihr Praxis-Wissen in diesem Report aufgeschrieben haben.

Sofort anwendbar

Du erhältst Tipps und Strategien, die wirklich funktionieren und deinem Business unmittelbar weiterhelfen.

Intensiv und erfolgversprechend

Jeder Report enthält praktische Checklisten, Templates, Screencasts und Schritt-für-Schritt-Anleitungen, die du direkt für dich nutzen kannst.

Why CRM for your Company It is important

CRM stands for Customer relationship management. A good CRM system generates more revenue and saves budget in two areas through optimization and automation, because CRM is a relevant topic in both B2C and B2B.

Unlike other marketing disciplines, you don't look outwards and hunt for new customers, but rather optimize existing relationships through a customer-oriented communication strategy. Sales to existing leads or your existing customers .

What sounds very boring is in reality a huge revenue driver, even if the theory admittedly isn't as colorful as social media campaigns. The potential of CRM is regularly and radically underestimated and neglected in both B2C and B2B sectors.

This isn't our opinion, but that of our team of experts who should know. With Janine Hummel and Bjoern Sjut we have the CRM Masterminds We were able to secure Finc3 again for this report. Together with lawyer Dr. Nils Haag, who covers the entire CRM and Legal area, we have jointly created a report that you can use directly for your operational business.

CRM für B2C & B2B - Profi-Guide Einblick

Why this report will help you use CRM in both B2C and B2B.

CRM isn't actually complicated, it's just a rather complex process that you need to understand. You have to follow many individual steps and many individual process steps They must be observed one after the other. Otherwise, messages will be wasted or relevant data and information will end up with the wrong people.

Since your time is very valuable, we have split the report into two distinct parts, each allowing you to focus on your specific needs. Strategy for a B2C CRM or a B2B CRM you can work it out. The fundamental thinking within these disciplines is similar, however, in B2C the focus is more on the customer journey, while in B2B CRM the sales channel is optimized.

At the beginning of the report, you decide which area is relevant to you. At the end of each chapter you will find Templates and checklists, so that you can directly apply the theory to your business and your specific use case. This report is once again not just a textbook, but one that you can also use to design internal workshops.

In short: The guide provides you Strategies for building and optimizing your CRM , which will give you immediate results.

Why this report will give you a decisive edge over your competition

The simple answer: If you Insights from our report authors By implementing this, you save your budget and generate more revenue, whether you are in B2B or B2C. Why? B2C is mostly geared towards generating new customers. However, our report authors will explain how your existing customers can generate even more revenue and how you can turn them into brand ambassadors who will then help you acquire new customers. This saves on your marketing budget.

One of the biggest areas where you can burn through your B2B CRM budget is... faulty processes. Data points are not fully collected and merged in the right place; poorly pre-qualified leads are then called directly by sales instead of being further pre-qualified through automated email sequences. This causes you to lose valuable resources, which you should rather leave to your competition.

In the report you will learn how to build a clean setup, how to use your budget effectively and with the highest efficiency which you use and ultimately achieve more revenue with a higher ROAS.

Du hast noch Fragen? Wir sprechen persönlich mit dir!

Vereinbare einen persönlichen Beratungstermin mit John Reimers, unserem erfahrenen E-Learning Consultant.

education@omr.com

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Can one expect more?

It's a bit dated and lacks sufficient B2B focus, but it provides food for thought and a certain overview of issues that need to be addressed.

CRM for B2C & B2B – Professional Guide

Great guide!

Very simply and clearly written with practical tips!

Great guide! Tons of information, great experts!

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4.25

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