CRM for B2C & B2B - Professional Guide

Why CRM is important for your business

CRM stands for Customer relationship management. With a good CRM, you generate more sales and save budget in two areas through optimization and automation, because CRM is a relevant topic in both B2C and B2B.

In contrast to other marketing disciplines, you do not focus your attention outwards and hunt for new customers, but rather optimise the Sales to existing leads or your existing customers .

What sounds very boring is in reality a huge revenue driver, although admittedly the theory is not as colorful as social media campaigns. The CRM potential is regularly radically underestimated and neglected in both B2C and B2B.

That's not what we're saying, but rather our team of experts who should know. With Janine Hummel and Bjoern Sjut we have the CRM masterminds from Finc3 again for this report. Together with lawyer Dr. Nils Haag, who covers the entire CRM and legal area, we have created a report that you can use directly for your operational business.

Why this report puts you one step ahead of your competition

The simple answer: If you Insights from our report authors If you implement this, you will save your budget and generate more sales, regardless of whether you are in B2B or B2C. Why? B2C is mostly aimed at generating new customers. However, our report authors will explain to you how your existing customers can bring you even more sales and turn them into brand ambassadors who will then help you get new customers. This saves your marketing budget.

One of the biggest points where you can burn budget in B2B CRM is faulty processes. Data points are not fully collected and brought together in the right place, and poorly pre-qualified leads are then called directly by sales instead of being further pre-qualified through automated email routes. This means you lose valuable resources, which you should rather leave to your competitors.

In the report you will learn how to set up a clean setup, how to use your budget in a targeted manner and with the greatest efficiency and ultimately generate more revenue with a higher ROAS.