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OMR Report | Gen Z

Your practical guide as a PDF. Published January 2022.

7 Bewertungen

Das erwartet dich:

✓ Over 120 pages of expert knowledge
✓ Overview of the characteristics, desires and values of Generation Z
✓ Inspirations, best practices and strategies for Gen Z marketing
✓ Templates for your Gen Z concept
✓ Recruiting and Legal Matters

Your OMR report format

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Deine Vorteile

Direkt aus der Praxis

Du profitierst von der langjährigen Erfahrung unserer Expert*innen, die ihr Praxis-Wissen in diesem Report aufgeschrieben haben.

Sofort anwendbar

Du erhältst Tipps und Strategien, die wirklich funktionieren und deinem Business unmittelbar weiterhelfen.

Intensiv und erfolgversprechend

Jeder Report enthält praktische Checklisten, Templates, Screencasts und Schritt-für-Schritt-Anleitungen, die du direkt für dich nutzen kannst.

Why Gen Z marketing is relevant for you

When it comes to Generation Z, older marketers flinch and prejudices abound: dancing teens, short attention spans and always on their smartphones. This report debunks these myths and brings you close to the young target group back. And that's important – no matter what business you're in. When we talk about Gen Z, we are talking about young adults who have good purchasing power. Gen Z is your future! She will soon be one of your most important customers.

You should also urgently familiarize yourself with this target group and understand them so that you can reach them. effective and authentic You can address them with marketing. This Professional Guide – Gen Z makes exactly that possible.

The OMR Report shows you how to improve your Marketing to Gen Z align. He also gives you valuable insights into the topics of HR and recruiting. It helps you attract Gen Z as employees. This allows you to secure the best young talents in your industries.

What you can learn for your Gen Z marketing from this report

This guide is not merely "an outside view" of Generation Z. It illuminates them from the inside. The report contains the following information: best experts to speak from those who deal with the young target group on a daily basis – whether as marketing pros at Odaline or House of Yas, as creators like Sven Oechler or as HR professionals and experts like Eva Stock.

You learn in numerous practical cases and interviews, How to align your Gen Z marketing, what young people expect from products, and how to build a strong Gen Z brand. With contributions from digital expert Dr. Teo Pham, Philip Papendieck and Alisa Sljoka from Intermate, Benjamin Porten from Naughty Nuts, Anna-Lena Wagner from Volksbank Mittelhessen, creator Gesine Schulz (aka. @diepersonalberatung), and Urs Meier from Project Z, we've got a wealth of Gen Z expertise on board. Step by step, you'll understand how to develop a concept that considers all aspects and possibilities.

With the help of the Strategy templates in this report You can also record your individual Gen Z concept for practical use. This way, you can put the advice into practice immediately after reading this report.

Why the Gen Z Report puts you one step ahead of your competition

This report is an investment in your future. While your competition is still pondering what "cringe" means and is falling further and further behind, you are reaching the top. a new target group – one that you can benefit from for a long time. Because the people you reach today are the customers of tomorrow.

Marketers have ignored Generation Z for too long. You now have the chance to steal customers from your competitors by knowing what young people expect from brands. Given the shortage of skilled workers, you can outsmart your competition once again: The Professional Guide – Gen Z reveals how you can Recruiting and HR You need to rethink your approach so that talented people will want to work for you. Times have changed here too, and a rethink is needed: Today, one must Company apply to people. A cover letter of epic length on paper? Those times are over too.

Get the knowledge you need now to to get started in Gen Z marketing !

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Vereinbare einen persönlichen Beratungstermin mit John Reimers, unserem erfahrenen E-Learning Consultant.

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Gen Z – Professional Guide

Tons of information & Checklists

The report is very comprehensive and includes many tips. A good supplement to studies, etc.

Gen Z – Professional Guide

Like all OMR reports, very practical and helpful.

Thank you!

Gen Z – Professional Guide

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Diese Köpfe stecken hinter den Inhalten

Manfred Rump

Linda Schmitt

Alina Ludwig

Matthias Rossini

Nico Combes

Sven Oechler

Eva Stock

Dr. Nico Brunotte

Diese Köpfe stecken hinter den Inhalten

Manfred Rump

Linda Schmitt

Alina Ludwig

Matthias Rossini

Nico Combes

Sven Oechler

Eva Stock

Dr. Nico Brunotte

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