Influencer Marketing - Professional Guide

Why Influencer Marketing is Relevant for You

Influencer marketing has grown up – and is now one of the most important building blocks in companies’ advertising strategies. Whether it is about Increasing sales, awareness or brand building, a cooperation with influencers can pay off for many brands. Provided they know the rules of the game. Because today it is no longer the companies that dictate where things are going, but the creators. They know best what resonates with their community, how to create content that fits natively into their feed, and when to post what. Today’s influencers are content professionals. And this new (adult) self-image of influencers is a game changer for the entire industry. Anyone who wants to continue to enter into successful collaborations with creators must adapt to this in order not to be relegated to the kids' table.

In this OMR report, we show you how influencer marketing has evolved over the past few years and how you can marketing strategy adapts to it. We provide you with deep insights into pricing, approach and briefing as well as platform selection. With this professional guide, you will quickly become a professional in influencer marketing so that you can scale your success.

Why you're one step ahead of the competition with the Influencer Marketing Guide

Lengthy briefings, unnecessary costs and research, and aimless reporting calls are all over with this professional guide. While your competition still thinks that influencers only look nice and hold products in front of the camera, you are already starting with the help of the creators individualized, creative and, last but not least, successful campaigns – and not just on Instagram or YouTube. Be one of the early movers on platforms like Discord, Twitch or TikTok and secure the attention of your target group.

Together with our experts, we will show you how to do this in this report. Additional bonus: We shed some light on the dark topic of pricing. Which Fees and Costs Our experts will explain to you which content pieces are appropriate, how you can calculate them as an example and which content pieces are really worthwhile for you. And while you're firing out one offer after another, other companies are still trying to bag barter deals (and that's really 2019).

Get your OMR report Knowledge about Influencer Marketing and get started today!