Influencer Marketing – Professional Guide

Why influencer marketing is relevant for you

Influencer marketing has come of age - and is now one of the most important building blocks for companies in their advertising strategy. No matter whether it is about increasing sales, awareness or brand building, a cooperation with influencers can pay off for many brands. Assuming you know the rules of the game. Because today it is no longer the companies who dictate where things go, but rather the creators. They know best what resonates with their community, how to create content that fits natively into their feed, and when to post what. Today’s influencers are content professionals. And this new (adult) self-image of influencers is a game changer for the entire industry. If you want to continue to enter into successful collaborations with creators, you have to adapt to it in order not to be relegated to the cat table.

In this OMR report we show you how influencer marketing has developed in recent years and how you can develop your marketing strategy adapts to it. We provide you with deep insights into the topics of pricing, approach and briefing as well as platform selection. With this professional guide you will quickly become a professional in influencer marketing so that you can scale your successes.

Why you can stay one step ahead of the competition with the influencer marketing guide

Long briefings, unnecessary costs and research as well as aimless reporting calls are put to an end with this professional guide. While your competition still thinks that influencers just look nice and hold products in the camera, you are already starting with the help of creators individualized, creative and, last but not least, successful campaigns – and not just on Instagram or YouTube. Be one of the early movers on platforms like Discord, Twitch or TikTok and secure the attention of your target group.

Together with our experts, we will show you how to do this in this report. Additional bonus: We're shedding some light on the dark pricing topic. Which fees and costs are appropriate, how you can calculate them as an example and Our experts will explain to you which content pieces are really worthwhile for you. And while you're firing out one offer after the next, other companies are still trying to bag barter deals (and that's really 2019).

Get your knowledge about influencer marketingwith this OMR report > and get started today!