Facebook & Instagram Advertising E-learning course

In this lesson you will learn about the advantages of social media and Facebook advertising as well as the most important functions of the Meta Business Manager, how to set up the Business Manager correctly and how to independently make important settings for your campaigns.

In this lesson, you'll learn the features of Facebook Ads Manager, how to optimally structure the homepage, and explain the basic structure at campaign, ad group, and ad levels. You'll learn how to create a simple campaign and assess the role of Meta Advantage+ and automation in ad creation.

In this lesson you will learn to use three different frameworks for defining target groups: the buyer persona, the value proposition canvas and the 5 levels of awareness. You differentiate between the targeting options (detailed targeting, custom audiences, lookalike audiences) and make the most important settings. You'll also find out what Advantage+ Audiences offer and how to find the right target group for your campaign.

In this lesson, you'll learn the difference between ad format and ad placement, look at the different Facebook and Instagram ad formats, and explain the special features of ad formats on Instagram compared to Facebook. You will learn how poll ads, lead ads and event response ads work and how you can use user-generated content in your ads strategy.

In this lesson, you'll learn Meta's most important advertising guidelines and how to avoid rejected ads. You'll also use storytelling for your creative strategy and look at how asset customization works. You will learn to understand technical settings in the advertising manager, identify optimization points for your creatives and use automation and AI in ad creation. You will also receive an overview of helpful databases, tools and principles of advertising psychology.

In this lesson, you'll learn to identify the main goals of the ads auction, understand the cost breakdown of the ads auction, and explain how the total value of your bid is calculated. You'll learn how to use budget pacing for campaign optimization and choose the right optimization goals and bidding strategies for your individual campaign.

In this lesson, you'll learn which campaign setup works best for your data sources and budget, what makes a great campaign setup, and what factors you need to consider when scaling your campaign. You'll learn whether horizontal or vertical scaling is better for your ROI and the specifics of conversion campaigns. You will also learn how to choose the right delivery option for your conversion campaign.

In this lesson, you'll learn what standard events are for and how to set them up. You can customize your tracking with custom conversions, custom events and custom parameters and use meta pixel helpers and test events to check whether your meta tracking is implemented correctly. You will also learn how to adjust the attribution in the advertising manager, use tracking parameters and Google Analytics tags and understand the data protection requirements of the GDPR and the TTDSG for Facebook and Instagram advertising.

In this lesson, you'll learn how to test which ad variant, audience, or delivery optimization delivers the best results for your goals. You can explain how split testing works and check whether your campaign is achieving the desired results by customizing your dashboard in Ads Manager and evaluating ad reports. You will also learn to recognize important adjustments to optimize your overall setup and use automation and AI to improve your workflow.

In this lesson you will learn about relevant sources that you can use to keep yourself informed about trends and developments in the field of meta-advertising. You can explain current trends and their impact on Facebook, Instagram and WhatsApp advertising and understand the potential of messaging apps for communicating with your target group. You will also learn to explain the importance of artificial intelligence for Facebook and Instagram advertising and outline the concept of the Metaverse.

In this lesson you will learn about the advantages of social media and Facebook advertising as well as the most important functions of the Meta Business Manager, how to set up the Business Manager correctly and how to independently make important settings for your campaigns.

In this lesson, you'll learn the features of Facebook Ads Manager, how to optimally structure the homepage, and explain the basic structure at campaign, ad group, and ad levels. You'll learn how to create a simple campaign and assess the role of Meta Advantage+ and automation in ad creation.

In this lesson you will learn to use three different frameworks for defining target groups: the buyer persona, the value proposition canvas and the 5 levels of awareness. You differentiate between the targeting options (detailed targeting, custom audiences, lookalike audiences) and make the most important settings. You'll also find out what Advantage+ Audiences offer and how to find the right target group for your campaign.

In this lesson, you'll learn the difference between ad format and ad placement, look at the different Facebook and Instagram ad formats, and explain the special features of ad formats on Instagram compared to Facebook. You will learn how poll ads, lead ads and event response ads work and how you can use user-generated content in your ads strategy.

In this lesson, you'll learn Meta's most important advertising guidelines and how to avoid rejected ads. You'll also use storytelling for your creative strategy and look at how asset customization works. You will learn to understand technical settings in the advertising manager, identify optimization points for your creatives and use automation and AI in ad creation. You will also receive an overview of helpful databases, tools and principles of advertising psychology.

In this lesson, you'll learn to identify the main goals of the ads auction, understand the cost breakdown of the ads auction, and explain how the total value of your bid is calculated. You'll learn how to use budget pacing for campaign optimization and choose the right optimization goals and bidding strategies for your individual campaign.

In this lesson, you'll learn which campaign setup works best for your data sources and budget, what makes a great campaign setup, and what factors you need to consider when scaling your campaign. You'll learn whether horizontal or vertical scaling is better for your ROI and the specifics of conversion campaigns. You will also learn how to choose the right delivery option for your conversion campaign.

In this lesson, you'll learn what standard events are for and how to set them up. You can customize your tracking with custom conversions, custom events and custom parameters and use meta pixel helpers and test events to check whether your meta tracking is implemented correctly. You will also learn how to adjust the attribution in the advertising manager, use tracking parameters and Google Analytics tags and understand the data protection requirements of the GDPR and the TTDSG for Facebook and Instagram advertising.

In this lesson, you'll learn how to test which ad variant, audience, or delivery optimization delivers the best results for your goals. You can explain how split testing works and check whether your campaign is achieving the desired results by customizing your dashboard in Ads Manager and evaluating ad reports. You will also learn to recognize important adjustments to optimize your overall setup and use automation and AI to improve your workflow.

In this lesson you will learn about relevant sources that you can use to keep yourself informed about trends and developments in the field of meta-advertising. You can explain current trends and their impact on Facebook, Instagram and WhatsApp advertising and understand the potential of messaging apps for communicating with your target group. You will also learn to explain the importance of artificial intelligence for Facebook and Instagram advertising and outline the concept of the Metaverse.

In this lesson you will learn about the advantages of social media and Facebook advertising as well as the most important functions of the Meta Business Manager, how to set up the Business Manager correctly and how to independently make important settings for your campaigns.

In this lesson, you'll learn the features of Facebook Ads Manager, how to optimally structure the homepage, and explain the basic structure at campaign, ad group, and ad levels. You'll learn how to create a simple campaign and assess the role of Meta Advantage+ and automation in ad creation.

In this lesson you will learn to use three different frameworks for defining target groups: the buyer persona, the value proposition canvas and the 5 levels of awareness. You differentiate between the targeting options (detailed targeting, custom audiences, lookalike audiences) and make the most important settings. You'll also find out what Advantage+ Audiences offer and how to find the right target group for your campaign.

In this lesson, you'll learn the difference between ad format and ad placement, look at the different Facebook and Instagram ad formats, and explain the special features of ad formats on Instagram compared to Facebook. You will learn how poll ads, lead ads and event response ads work and how you can use user-generated content in your ads strategy.

In this lesson, you'll learn Meta's most important advertising guidelines and how to avoid rejected ads. You'll also use storytelling for your creative strategy and look at how asset customization works. You will learn to understand technical settings in the advertising manager, identify optimization points for your creatives and use automation and AI in ad creation. You will also receive an overview of helpful databases, tools and principles of advertising psychology.

In this lesson, you'll learn to identify the main goals of the ads auction, understand the cost breakdown of the ads auction, and explain how the total value of your bid is calculated. You'll learn how to use budget pacing for campaign optimization and choose the right optimization goals and bidding strategies for your individual campaign.

In this lesson, you'll learn which campaign setup works best for your data sources and budget, what makes a great campaign setup, and what factors you need to consider when scaling your campaign. You'll learn whether horizontal or vertical scaling is better for your ROI and the specifics of conversion campaigns. You will also learn how to choose the right delivery option for your conversion campaign.

In this lesson, you'll learn what standard events are for and how to set them up. You can customize your tracking with custom conversions, custom events and custom parameters and use meta pixel helpers and test events to check whether your meta tracking is implemented correctly. You will also learn how to adjust the attribution in the advertising manager, use tracking parameters and Google Analytics tags and understand the data protection requirements of the GDPR and the TTDSG for Facebook and Instagram advertising.

In this lesson, you'll learn how to test which ad variant, audience, or delivery optimization delivers the best results for your goals. You can explain how split testing works and check whether your campaign is achieving the desired results by customizing your dashboard in Ads Manager and evaluating ad reports. You will also learn to recognize important adjustments to optimize your overall setup and use automation and AI to improve your workflow.

In this lesson you will learn about relevant sources that you can use to keep yourself informed about trends and developments in the field of meta-advertising. You can explain current trends and their impact on Facebook, Instagram and WhatsApp advertising and understand the potential of messaging apps for communicating with your target group. You will also learn to explain the importance of artificial intelligence for Facebook and Instagram advertising and outline the concept of the Metaverse.