TikTok for Brands – Fundamental Guide

Why this report will help you use TikTok for your business

TikTok is a reach-getter and an indispensable part of today's marketing mix. Around 21 million people in Germany use the platform every month. As a brand, you benefit from an active community that loves engagement and is open to creative content. But as colorful as the world of TikTok is, if you want to be successful here, you have to act strategically and know what you are doing. The potential for failure is huge because the target group mercilessly punishes offensive advertising and boring content from brands.

This OMR report shows you how you can achieve your goals with the right strategy. You can achieve reach on TikTok, create awareness and even generate sales and leads. You will learn what a good content strategy looks like and how to approach collaborations with creators. You will also get to know the individual content formats, get tips for more reach and insights into the TikTok algorithm. This means your videos don't get stuck in the dark corners of TikTok, but reach the people who are really interested in your brand and your products.

Last but not least, this OMR report gives you insights into TikTok's Ads Manager. You'll get valuable tips on how to save money in the long term with a test-and-learn strategy and still gain reach. With this strategy alone you are already way ahead of your competition.