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Content Marketing – Professional Guide

Content Marketing – Professional Guide

Dein praxisnaher Leitfaden als PDF. Erschienen Juni 2021.
149 €73 €

*inkl. MwSt

Das erwartet dich:

✓ 120 Seiten Expert*innenwissen
✓ Strategischer Aufbau von Content-Marketing-Kampagnen
✓ Alles zu Zielen, Distribution, Formaten und Tools
✓ Downloads und Best Practices
✓ Praxisnah und direkt umsetzbar

*Angaben inkl. deutscher Umsatzsteuer. Steuerliche Abweichungen für Auslandskäufe.

Deine Vorteile

Direkt aus der Praxis

Du profitierst von der langjährigen Erfahrung unserer Expert*innen, die ihr Praxis-Wissen in diesem Report aufgeschrieben haben.

Sofort anwendbar

Du erhältst Tipps und Strategien, die wirklich funktionieren und deinem Business unmittelbar weiterhelfen.

Intensiv und erfolgversprechend

Jeder Report enthält praktische Checklisten, Templates, Screencasts und Schritt-für-Schritt-Anleitungen, die du direkt für dich nutzen kannst.

Why content marketing is important for you and your company?

There is this steep thesis: “Nobody is interested in your products”. What this means is that users look for solutions to problems on the Internet, find out information about certain topics or want to be entertained. This is exactly where clever content marketing comes into play. Instead of aggressively making your products or services attractive to users, you provide them with content with added value that satisfy your search intention.

Through content marketing you position yourself as an expert, become a love brand and a reliable source that users trust. At best, your potential customers will barely notice that the content is advertising. And yet - or precisely because of this - you remain in their memory as a brand. And where do the users end up with their problem a little later in the customer journey? Exactly, with you. Content marketing brings you brand awareness, more traffic and more sales. In short: Content marketing is one of the most versatile marketing channels of all.

Content Marketing – Profi-Ratgeber Einblick
Content Marketing – Profi-Ratgeber Einblick

Why this report will help you use content marketing for yourself and your business?

Content marketing is a huge topic. If you approach it holistically, large and diverse teams are necessary. There are also a lot of formats, possible destinations and distribution channels. Here it is important to all aspects of the content marketing measures in detail and to orchestrate with overview. This requires a good strategy.

In this OMR report, we'll show you how to get the most out of your campaigns using five steps. You can follow the instructions step by step and leave nothing to chance. We provide you with appropriate checklists and downloads for preparing your own strategy Disposal. So you can approach the colorful topic soberly and with your goals in mind. Don't forget: you want to make your customers happy, of course. But you also want to make money.

This report also shows you how to which formats for which goals how to distribute your content correctly and which tools can be used for this . It doesn't matter whether you are active in the B2B or B2C environment. The guide accompanies you practically from start to finish through the big world of content marketing.

You will learn everything you need for the strategy and structure of your process from the professionals at CLANEO. And companies like Jungheinrich PROFISHOP, Henkel and HelloFresh give you deep insights into their own content marketing processes.

Why you can stay one step ahead of your competition with this content marketing guide?

While your competitors place ads and target their customers with advertising, whether they want to or not, after reading this guide you will be able to get your customers to do so on their own initiative deal with your brand. They do this almost subconsciously, while they are happy about the added value content.

In addition, in the long term you have to invest relatively little budget in content marketing. Although you have relatively high costs at the beginning, once everything is running, they are comparatively low and the success lasts for a long time. There is no competition in your industry anymore than on the first Google page. Content marketing enables you to get your content to the top of the search results because Google rewards your content with better rankings.

Your competitors then watch as the potential customers find what they are looking for and you increase your sales in the long term. Content marketing is a huge opportunity to take your business to the next level.

Content Marketing – Profi-Ratgeber Einblick

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Content Marketing – Professional Guide

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Müller Ingo

Content Marketing – Professional Guide

Diese Köpfe stecken hinter den Inhalten
Magdalena Mues | Claneo |

Magdalena Mues

Claneo
Martin Grahl | Claneo |

Martin Grahl

Claneo
Laurent Bussmann | Claneo |

Laurent Bussmann

Claneo
Diese Köpfe stecken hinter den Inhalten
Magdalena Mues | Claneo |

Magdalena Mues

Claneo
Martin Grahl | Claneo |

Martin Grahl

Claneo
Laurent Bussmann | Claneo |

Laurent Bussmann

Claneo

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