Email Marketing – Professional Guide

Why email marketing is important for your business

In this case, the money is not on the street, but in your customer database and in your lead campaigns! The per-thousand contact price (CPM) of an email is symbolically lower than the paid media offers of the major advertising networks. You reach your customers directly and - with clever segmentation of your mailing list – with relevant content.

E-mail marketing is 100 percent reliable and with the right optimization of your strategy, the KPIs go through the roof. In the long term and well implemented, good email marketing increases the satisfaction of your customers and strengthens their loyalty to your brand.

You also need few internal resources to approach and implement email marketing professionally. Sounds like the perfect lever for your marketing mix? You're right!

Why is this report one step ahead of your competition?

While your competitors are bidding each other up on Google Ads and Facebook, your content ends up directly where it is unshared Attention of your customers receives: in their email inbox.Whether B2B or B2C – emails can do everything. Your customers spend a large part of their working time with their inbox. When fully exploited, this channel will help you scale profitable customer segments.

Generate repeat purchases from your existing customers through clever email marketing and reactivate passive customers in your database. More sales and all with low marketing costs, because email marketing protects your budget. And you can invest your savings elsewhere to outdo your competition when it comes to acquiring new customers. Email marketing helps you put your budget where you can actually make your shopping carts even fuller.