Email marketing-Professional Guide

Why email marketing is important for your business

In this case, the money is not on the street, but in your customer database and in your lead campaigns! The cost per thousand contacts (CPM) of an email is symbolically lower than the paid media offers of the major advertising networks. You reach your customers directly and – with clever segmentation of your mailing list – with relevant content.

For this purpose, email marketing is 100 percent reliable and with the right optimization of your strategy, your KPIs will skyrocket. In the long term and well implemented, good email marketing increases satisfaction of your customers and strengthens their loyalty to your brand.

You also need very few internal resources to approach and implement email marketing professionally. Sounds like the perfect lever for your marketing mix? You are right!

Why are you one step ahead of your competition with this report?

While your competitors are bidding each other up on Google Ads and Facebook, your content will land directly where it undivided attention of your customers: in their email inbox. Whether B2B or B2C – emails can do anything. Your customers spend a large part of their working time in their inbox. Properly exploited, this channel will help you to scale profitable customer segments.

Generate repeat purchases from your existing customers through clever email marketing and reactivate passive customers in your database. More sales and all with low marketing costs, because email marketing saves your budget. And you can invest the savings elsewhere to outdo your competition in acquiring new customers. Email marketing helps you use your budget where you can actually fill your shopping carts.