OMR Report | Email marketing

Why email marketing is right for you Company It is important

In this case, the money isn't lying in the street, but in your customer database and your lead campaigns! The cost per thousand impressions (CPM) of an email is symbolically lower than the paid media offerings of the major advertising networks. You can reach your customers directly and – at clever segmentation of your distribution list – with relevant content.

Email marketing is also used for this purpose. 100 percent reliable And with the right optimization of your strategy, your KPIs will skyrocket. In the long term and when implemented well, good email marketing increases the Your customers' satisfaction and strengthens their bond with your brand.

You also need few internal resources to approach and implement email marketing professionally. Sounds like the The perfect lever for your marketing mix? You're absolutely right!

Why does this report give you a competitive edge?

While your competitors are bidding against each other on Google Ads and Facebook, your content lands directly where it needs to. undivided attention your customers receive it: in their email inbox. Whether B2B or B2C – emails can do anything. Your customers spend a large part of their working time on their inbox. If used to its full potential, this channel will help you, Scaling profitable customer segments.

Generate repeat purchases from your existing customers through clever email marketing and reactivate passive customers in your database. Increased sales, all with low marketing costs, Because email marketing saves you money. And you can invest the savings elsewhere to outmaneuver your competition in acquiring new customers. Email marketing helps you allocate your budget where you can actually fill your shopping carts.