TIKTOK for Brands - Fundamental Guide

Why this report will help you use TikTok for your business

TikTok is a reach generator and is an indispensable part of today’s marketing mix. Around 21 million people in Germany use the platform monthly. As a brand, you benefit from an active community that loves engagement and is open to creative content. But as colorful as the world of TikTok is, anyone who wants to be successful here has to be strategic and know what he or she is doing. The potential for failure is huge because the target group mercilessly punishes offensive advertising and boring content from brands.

This OMR report shows you how to achieve your goals with the right strategy. You can achieve reach on TikTok, create awareness and even generate sales and leads. You will learn what a good content strategy looks like and how to approach collaborations with creators. You will also learn about the individual content formats, get tips for more reach and insights into the TikTok algorithm. This means that your videos do not get stuck in the dark corners of TikTok, but reach the people who are really interested in your brand and your products.

Last but not least, this OMR report gives you insights into the Ads Manager from TikTokYou will receive valuable tips on how to use a test-and-learn strategy to save money in the long term and still gain reach. With this strategy alone, you will already be way ahead of your competition.