Facebook & Instagram Advertising – Beginners Guide

Why Facebook and Instagram Ads are important for your business

With 2.8 billion users worldwide, Facebook is without question one of the most important platforms for you as an advertiser. Almost all of your customers are active on Facebook and/or Instagram. This means that the platform has a unique data treasure that you can access as an advertiser person can fall back on.

The quality of the user data and the enormous user base is only one side of the coin. The other is that Facebook provides you with versatile targeting options at your disposal  Because without a doubt, the targeting options for Facebook Advertising are among the best in the world. There is no campaign goal that you cannot achieve with enough budget and the right campaign - regardless of whether you want to advertise on Facebook, Instagram or Messenger.

Win branding, sales, leads, remarketing or new customers - deliver Facebook and Instagram ads with an impressive Accuracy. If you're not here, you're missing out on potential and reach. This report basically shows you how you can use the possibilities of the Facebook advertising cosmos can make full use of it so that exactly that doesn't happen. Little note: This report does not yet contain the new features of Apple's iOS 14 update. But don't worry, it only affects a very limited amount of content in this guide.

Why you can stay one step ahead of your competition with this report

In this report you will learn from the best in the industry. Our lead author Florian Litterst is an absolute Facebook expert and has been in the advertising cosmos for years . He not only knows every button, but also shows you which strategies really make sense - and what you should stay away from.

Take advantage of the opportunity to learn from an experienced professional and increase your learning curve - it's better to leave time-consuming trial and error to your competition. Once you understand how users can be turned into new customers by addressing them with target group-relevant content, you have to your ads basically just scale.

And this report also removes a stumbling block that you shouldn't stumble over: Data protection and GDPR. For this reason, we conducted an interview for you with the lawyer and data protection expert Lisa Pytel, in which You will find out what you have to pay legal attention to when it comes to Facebook advertising.

The bottom line is that with this guide you will get the knowledge you need to quickly get up to speed on Facebook and Instagram advertising and the foundation for sustainable success to form – simply explained and directly applicable!