Digital Marketing Strategy Geförderte Weiterbildung

In this e-learning course, learn how to position companies authentically and attractively on the job market, how to make the effects and impact of employer branding measurable and how to confidently represent them to management. Perfect for anyone who wants to understand what's really behind the buzzword.

Design successful campaigns on Meta's platforms with this e-learning course. Learn how to set up the Business Manager sensibly, develop successful creatives for Facebook and Instagram, create campaigns in the Ads Manager and optimize them based on data. For anyone who wants to take their advertising campaigns to the next level.

In this e-learning course, you will immerse yourself in the world of search engine advertising and learn how you can use Google Ads to increase the visibility of your brand or company and address your target group even more precisely. For everyone who wants to stand out with their messages in the digital marketing jungle.

In this e-learning course you will learn how to not only measure the success of your campaigns and the behavior of your users on your website, but also how to draw the right conclusions for optimization and future campaigns. Become a part of the fascinating world of digital marketing analytics.

In this e-learning course you will learn everything you need to know about organic search engine optimization. A particular focus is on developing a comprehensive SEO strategy. This is the basis for the technical implementation, the SEO content and the measurement of the success of your SEO measures. Find out what role SEO can play in your marketing mix and how you can improve the long-term organic visibility of your website and landing pages.

In this e-learning course you will learn how to build a sustainable mailing list and expand your email marketing strategy. You will learn how to select a suitable tool, create automated campaigns and take data protection regulations into account so that you can get started straight away after completion. There is a lot of potential in email marketing that is still underestimated by many marketers!

Instagram is more than pretty pictures! It requires a high level of strategic work and planning - but of course there should also be content creation. This e-learning course prepares you optimally to really get started as a brand or company on Instagram.

In this e-learning course, learn how to optimally use LinkedIn, position yourself and your brand on the platform and generate reach.

Strategically build your content marketing efforts right from the start with this eLearning course. You will learn how to anchor your company or brand in the minds of your target group through relevant and high-quality content. The focus of the course is on the content marketing process and in particular on the appropriate selection and use of different content formats. By understanding this, you will be able to appropriately address your target group at different points in their customer journey.

In this comprehensive e-learning course you will learn how to successfully design your performance marketing. From the strategy to the identification of suitable channels and the sensible use of resources to the optimization of your measures using data analysis and user experience optimization - here you will learn how it works.

After this practical e-learning course, you'll know how to lay the strategic foundation for your brand and products, budget your marketing activities, and optimize your strategies based on data. Agile principles & Methods are also part of this course. Whether Kanban, Scrum, Design Thinking, and more. – You will keep an overview and learn how to act flexibly and proactively in a rapidly changing working world with the right attitude and mindset.

This e-learning course will help you find the perfect introduction to digital marketing. You'll get a comprehensive overview of the various marketing disciplines and delve into topics such as planning marketing activities, measuring your campaign success, and basic marketing strategy. Agile principles & Methods are also part of this course. Whether Kanban, Scrum, Design Thinking, and more. – You will keep an overview and learn how to act flexibly and proactively in a rapidly changing working world with the right attitude and mindset.