Home Geförderte Kurse für Berufstätige LinkedIn Marketing

Funded further training

E-learning course

LinkedIn Marketing

Basic knowledge

LinkedIn Marketing Geförderte Weiterbildung

In this e-learning course, learn how to optimally use LinkedIn, position yourself and your brand on the platform and generate reach.

Bis zu 100% staatlich gefördert

Über dieses Modul

Inhalte

Vorteile

Über dieses Modul

Start times & Price

  • flexibler Startzeitpunkt
  • 1.355,74 EUR (bis zu 100 % gefördert)

Time scope

  • Dauer: 8 Wochen
  • Aufwand: 10h/Woche
  • Unterrichtseinheiten (UE): 106

What is funded?

The funding covers the costs of the continuing education program and your salary during the program. Funded courses must be at least 120 hours long. umfassen.WTherefore, select at least 2 modules for your participation.

  • Kursname: Modulare Weiterbildung: E-Marketing-Entwickler - (TZ) - digitale Maßnahme
  • Maßnahmennummer: 123 2726 2025

Find out more in the brochure (PDF)

In the brochure you will find further information about our funded further training for working people, which is also relevant for your boss.

Diese Inhalte erwarten dich auf unserem Online Campus

Lektion 1

LinkedIn basics

Mehr erfahren

LinkedIn is more than just a job board, it is the world's largest professional network. The platform offers companies and individuals diverse opportunities for employer branding, lead generation and thought leadership. In the lesson, you will debunk common myths, learn about the most important functions such as feed and profile, and get an introduction to LinkedIn's four business solutions: Talent, Marketing, Sales and Learning.

Lektion 2

Personal branding

Mehr erfahren

In this lesson you will learn how to optimize your personal profile with the right slogan and a meaningful cover photo and how to strategically build your brand. You will learn how to find a strong positioning that sets you apart from others and how to increase your visibility through targeted networking and sharing relevant content.

Lektion 3

Company Page

Mehr erfahren

The Company Page is the central digital presence of your company on LinkedIn. It is indispensable for paid campaigns, applications and positioning as an expert in the market. In this lesson you will learn how to create, bring to life and optimize a company page. You will also learn how to increase your reach by involving employees and using events or newsletters.

Lektion 4

Content strategy

Mehr erfahren

A well-thought-out content strategy is the key to remaining visible on LinkedIn in the long term. It's not about perfect posts, but about sharing authentic insights from everyday work. You will learn how to create an editorial plan, use proven topics and formats, and write compelling articles that encourage interaction. The algorithm and how it works are also covered here.

Lektion 5

Community management

Mehr erfahren

Community management on LinkedIn means managing a group of people connected by common interests. You will learn the basics, the goals and the different roles in community management. Tone of voice, building trust, deleting comments and effectively managing crises and conflicts are also covered here.

Lektion 6

Corporate influencers

Mehr erfahren

Corporate influencers are employees who provide authentic insights into everyday work and make the company values ​​tangible. They are crucial for a holistic LinkedIn strategy and ideally complement the company page and the CEO appearance. The course shows the advantages for companies and employees, the challenges and how to strategically build and support a successful program.

Lektion 7

Advertising

Mehr erfahren

LinkedIn Ads are a powerful tool for B2B marketing to precisely reach the right target group. In this lesson, you'll learn about different advertising formats, how to create a compelling ad, and how to effectively use LinkedIn's Campaign Manager. The focus is on aligning goals, budget and target group, measuring success and continuous optimization to increase the quality of your leads.

Lektion 8

Social Selling

Mehr erfahren

Social selling is the strategic cultivation of customer relationships in social networks in order to build trust through expertise. The lesson explains how marketing and sales work together, the importance of a professional profile, and how to use the Social Selling Index (SSI) to measure your success. You will also learn about an effective content strategy and how to use the Sales Navigator.

Lektion 9

LinkedIn as a job exchange

Mehr erfahren

LinkedIn has developed into one of the most important platforms for recruiting and active sourcing and is now an integral part of modern processes. You will learn the differences to classic job exchanges and the importance of employer branding. The course also introduces the various recruiting tools and explains how you can use them specifically to search for personnel.

Lektion 10

Your LinkedIn strategy

Mehr erfahren

In this lesson, the course summarizes what you learned to help you develop your own LinkedIn strategy. You will learn how to define clear goals for your personal branding or company page and derive the appropriate organic and paid measures. It's about planning a coherent and long-term strategy that takes into account all relevant aspects of LinkedIn marketing.

Deine Vorteile

Innovatives Lernkonzept

Erlebe unseren virtuellen Campus mit praxisnahen Aufgaben, Videos, Quizzen, Podcasts und vielen weiteren Extras.

Flexibles E-Learning

Lerne, wann und wo du willst, auf unserem Online-Campus. Tausche dich in unserer Slack-Community mit anderen Teilnehmenden und Expert*innen aus.

Nachhaltige Ausbildung

Mit unserer Weiterbildung bist du bestens gerüstet, um die Herausforderungen des digitalen Wandels erfolgreich zu meistern.

Bis zu 100 % Förderung für deine Weiterbildung

Die Anforderungen an Berufstätige verändern sich stetig und es bedarf passender Weiterbildungsangebote, um zukunftsrelevante Kompetenzen auszubauen.

Der Staat unterstützt dich und deinen Arbeitgeber dabei, den digitalen Wandel zu meistern und wettbewerbsfähig zu bleiben, indem er Weiterbildungskosten übernimmt und Zuschüsse zu Lohnkosten gewährt.

Folgende Fördersätze werden von der Agentur für Arbeit übernommen.

So erhältst du deine Weiterbildung In 3 einfachen Schritten zur geförderten Weiterbildung für Berufstätige.
1. Beraten lassen Lass dich von uns beraten, um eine geeignete Modul-Kombination für dich zu finden und die nächsten Schritte für eine Förderung einzuleiten.
2. Beantragen Beantrage gemeinsam mit deinem Arbeitgeber deine Förderung über den Arbeitgeberservice der Agentur für Arbeit.
3. Beginnen Wenn die entsprechenden Unterlagen, Verträge und der Bildungsgutschein vorliegen, bist du bereit für den Kurs und kannst wöchentlich loslegen.

Wähle mindestens ein weiteres Modul aus

Wichtig: Um die Förderung zu erhalten, muss deine Weiterbildung aus mindestens 120 Stunden bestehen. Im Beratungsgespräch stellen wir individuell deine Kurskombination zusammen.

Employer branding

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

In this e-learning course, learn how to position companies authentically and attractively on the job market, how to make the effects and impact of employer branding measurable and how to confidently represent them to management. Perfect for anyone who wants to understand what's really behind the buzzword.

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Facebook & Instagram Advertising

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

Design successful campaigns on Meta's platforms with this e-learning course. Learn how to set up the Business Manager sensibly, develop successful creatives for Facebook and Instagram, create campaigns in the Ads Manager and optimize them based on data. For anyone who wants to take their advertising campaigns to the next level.

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Sea & Google Ads

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

In this e-learning course, you will immerse yourself in the world of search engine advertising and learn how you can use Google Ads to increase the visibility of your brand or company and address your target group even more precisely. For everyone who wants to stand out with their messages in the digital marketing jungle.

Zur Produktseite

Digital Marketing Analytics

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

In this e-learning course you will learn how to not only measure the success of your campaigns and the behavior of your users on your website, but also how to draw the right conclusions for optimization and future campaigns. Become a part of the fascinating world of digital marketing analytics.

Zur Produktseite

Search engine optimization

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

In this e-learning course you will learn everything you need to know about organic search engine optimization. A particular focus is on developing a comprehensive SEO strategy. This is the basis for the technical implementation, the SEO content and the measurement of the success of your SEO measures. Find out what role SEO can play in your marketing mix and how you can improve the long-term organic visibility of your website and landing pages.

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Email marketing

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

In this e-learning course you will learn how to build a sustainable mailing list and expand your email marketing strategy. You will learn how to select a suitable tool, create automated campaigns and take data protection regulations into account so that you can get started straight away after completion. There is a lot of potential in email marketing that is still underestimated by many marketers!

Zur Produktseite

Instagram marketing

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

Instagram is more than pretty pictures! It requires a high level of strategic work and planning - but of course there should also be content creation. This e-learning course prepares you optimally to really get started as a brand or company on Instagram.

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LinkedIn Marketing

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

In this e-learning course, learn how to optimally use LinkedIn, position yourself and your brand on the platform and generate reach.

Zur Produktseite

Content marketing

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

Strategically build your content marketing efforts right from the start with this eLearning course. You will learn how to anchor your company or brand in the minds of your target group through relevant and high-quality content. The focus of the course is on the content marketing process and in particular on the appropriate selection and use of different content formats. By understanding this, you will be able to appropriately address your target group at different points in their customer journey.

Zur Produktseite

Performance marketing

E-Learning-Kurs

8 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

106 UE

9 Lektionen

Inkl. Zertifikat

Das erwartet dich:

In this comprehensive e-learning course you will learn how to successfully design your performance marketing. From the strategy to the identification of suitable channels and the sensible use of resources to the optimization of your measures using data analysis and user experience optimization - here you will learn how it works.

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Digital Marketing Strategy

E-Learning-Kurs

12 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

161 UE

10 Lektionen

Inkl. Zertifikat

Das erwartet dich:

After this practical e-learning course, you'll know how to lay the strategic foundation for your brand and products, budget your marketing activities, and optimize your strategies based on data. Agile principles & Methods are also part of this course. Whether Kanban, Scrum, Design Thinking, and more. – You will keep an overview and learn how to act flexibly and proactively in a rapidly changing working world with the right attitude and mindset.

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Digital marketing essentials

E-Learning-Kurs

10 Wochen

10h/Woche

Bis zu 100% kostenlos

Bis zu 100% kostenlos

Mehr erfahren

Auf einen Blick

137 UE

11 Lektionen

Inkl. Zertifikat

Das erwartet dich:

This e-learning course will help you find the perfect introduction to digital marketing. You'll get a comprehensive overview of the various marketing disciplines and delve into topics such as planning marketing activities, measuring your campaign success, and basic marketing strategy. Agile principles & Methods are also part of this course. Whether Kanban, Scrum, Design Thinking, and more. – You will keep an overview and learn how to act flexibly and proactively in a rapidly changing working world with the right attitude and mindset.

Zur Produktseite

Wir beraten dich und deinen Arbeitgeber gerne

Im persönlichen Gespräch unterstützen wir euch dabei, einen individuellen Kurs zusammenzustellen und informieren euch darüber, wie eine Förderung in Anspruch genommen werden kann.

Funded further training for working people

By completing this course, you will not only receive valuable knowledge and practical skills, but also a personalized certificate. This confirms your learning progress and the newly acquired knowledge.

OMR Zertifikat
ZFU-Zertifizierung
ZFU-Zertifizierung Dieses Modul ist von der Zentralen Prüfstelle für Fernunterricht (ZFU) zertifiziert. Die Zertifizierung ist eine offizielle Anerkennung in Deutschland gemäß des Fernunterrichtschutzgesetzes (FernUSG) und steht für die Qualität, Vertrauenswürdigkeit und rechtliche Konformität des Kursangebots.
Zugelassener Bildungsträger
Zugelassener Bildungsträger Zudem haben wir eine Zulassung als Bildungsträger und können die Weiterbildungsmaßnahmen im Rahmen eines Förderprogramms mittels Bildungsgutschein anbieten. Über die TÜV NORD CERT GmbH sind wir nach der Akkreditierungs- und Zulassungsverordnung Arbeitsförderung (AZAV) zertifiziert.
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FAQ

What is the Qualification Opportunities Act (QCG)?

On the basis of the Qualification Opportunities Act, the employment agency covers the training costs in full or in part and reimburses the company up to 75% of the salary.

Who is funded?

Working people who are subject to social insurance contributions and who, in consultation with their employer, want to complete further training in order to expand or develop new professional skills. This should serve to continue exercising the current position or prepare for further development within the company. The training or last further training must be at least two years ago.

What is funded?

The costs of in-service training and wage costs during further training are supported. Funded courses must consist of at least 120 hours. Therefore, select at least 2 modules for your participation.

How much is the funding?

Depending on the size of the company, the employment agency covers between 25% and 100% of the training costs. Regardless of this, for employees aged 45 and over or for severely disabled people, the subsidy can be up to 100%. Wage costs can also be subsidized between 25% and 75%. The company bears the remaining costs.

How can I participate?

  1. Lass dich von uns beraten, um eine geeignete Modul-Kombination für dich zu finden und die nächsten Schritte für eine Förderung einzuleiten.
  2. Beantrage gemeinsam mit deinem Arbeitgeber deine Förderung über den Arbeitgeberservice der Agentur für Arbeit.
  3. Wenn die entsprechenden Unterlagen, Verträge und der Bildungsgutschein vorliegen, bist du bereit für den Kurs und kannst wöchentlich loslegen.

What is the learning concept?

The continuing education program is a self-paced course held on a modern e-learning campus. It includes videos, quizzes, podcasts, and practical exercises. u.v.m. provide variety in your learning. Our subject matter experts and support team are available to answer your questions and assist you throughout the course.

There are 10 hours of learning time per week. How you distribute this time over the week is entirely up to you, as there are no fixed online presence times. This way you can optimally adapt your learning to your everyday job.

Can I do further training and receive financial support during parental leave?

Yes, with one Education voucher you can receive financial support for further training during your parental leave. They decide whether you are entitled Employment agency or that Job center. Requirements are u.a.:

  • Du bist arbeitsuchend oder von Arbeitslosigkeit bedroht.
  • Eine Weiterbildung ist für deine (Wieder-)Eingliederung oder zur Sicherung deines Arbeitsplatzes erforderlich.