Home Geförderte Kurse für Berufstätige Facebook & Instagram Advertising

Funded further training

E-learning course

Performance marketing

Basic knowledge

Facebook & Instagram Advertising Geförderte Weiterbildung

Design successful campaigns on Meta's platforms with this e-learning course. Learn how to set up the Business Manager sensibly, develop successful creatives for Facebook and Instagram, create campaigns in the Ads Manager and optimize them based on data. For anyone who wants to take their advertising campaigns to the next level.

Bis zu 100% staatlich gefördert

Über dieses Modul

Inhalte

Vorteile

Über dieses Modul

Start times & Price

  • flexibler Startzeitpunkt
  • 1.355,74 EUR (bis zu 100 % gefördert)

Time scope

  • Dauer: 8 Wochen
  • Aufwand: 10h/Woche
  • Unterrichtseinheiten (UE): 106

What is funded?

The funding covers the costs of the continuing education program and your salary during the program. Funded courses must be at least 120 hours long. umfassen.WTherefore, select at least 2 modules for your participation.

  • Kursname: Modulare Weiterbildung: E-Marketing-Entwickler - (TZ) - digitale Maßnahme
  • Maßnahmennummer: 123 2726 2025

Find out more in the brochure (PDF)

In the brochure you will find further information about our funded further training for working people, which is also relevant for your boss.

Diese Inhalte erwarten dich auf unserem Online Campus

Lektion 1

Overview and Business Manager

Mehr erfahren

In this lesson you will learn about the advantages of social media and Facebook advertising as well as the most important functions of the Meta Business Manager, how to set up the Business Manager correctly and how to independently make important settings for your campaigns.

Lektion 2

Ads Manager

Mehr erfahren

In this lesson, you'll learn the features of Facebook Ads Manager, how to optimally structure the homepage, and explain the basic structure at campaign, ad group, and ad levels. You'll learn how to create a simple campaign and assess the role of Meta Advantage+ and automation in ad creation.

Lektion 3

Target group definition and targeting

Mehr erfahren

In this lesson you will learn to use three different frameworks for defining target groups: the buyer persona, the value proposition canvas and the 5 levels of awareness. You differentiate between the targeting options (detailed targeting, custom audiences, lookalike audiences) and make the most important settings. You'll also find out what Advantage+ Audiences offer and how to find the right target group for your campaign.

Lektion 4

Ad formats

Mehr erfahren

In this lesson, you'll learn the difference between ad format and ad placement, look at the different Facebook and Instagram ad formats, and explain the special features of ad formats on Instagram compared to Facebook. You will learn how poll ads, lead ads and event response ads work and how you can use user-generated content in your ads strategy.

Lektion 5

Ad creation

Mehr erfahren

In this lesson, you'll learn Meta's most important advertising guidelines and how to avoid rejected ads. You'll also use storytelling for your creative strategy and look at how asset customization works. You will learn to understand technical settings in the advertising manager, identify optimization points for your creatives and use automation and AI in ad creation. You will also receive an overview of helpful databases, tools and principles of advertising psychology.

Lektion 6

Ads auction

Mehr erfahren

In this lesson, you'll learn to identify the main goals of the ads auction, understand the cost breakdown of the ads auction, and explain how the total value of your bid is calculated. You'll learn how to use budget pacing for campaign optimization and choose the right optimization goals and bidding strategies for your individual campaign.

Lektion 7

Account and campaign setups

Mehr erfahren

In this lesson, you'll learn which campaign setup works best for your data sources and budget, what makes a great campaign setup, and what factors you need to consider when scaling your campaign. You'll learn whether horizontal or vertical scaling is better for your ROI and the specifics of conversion campaigns. You will also learn how to choose the right delivery option for your conversion campaign.

Lektion 8

Tracking

Mehr erfahren

In this lesson, you'll learn what standard events are for and how to set them up. You can customize your tracking with custom conversions, custom events and custom parameters and use meta pixel helpers and test events to check whether your meta tracking is implemented correctly. You will also learn how to adjust the attribution in the advertising manager, use tracking parameters and Google Analytics tags and understand the data protection requirements of the GDPR and the TTDSG for Facebook and Instagram advertising.

Lektion 9

Testing and optimization

Mehr erfahren

In this lesson, you'll learn how to test which ad variant, audience, or delivery optimization delivers the best results for your goals. You can explain how split testing works and check whether your campaign is achieving the desired results by customizing your dashboard in Ads Manager and evaluating ad reports. You will also learn to recognize important adjustments to optimize your overall setup and use automation and AI to improve your workflow.

Lektion 10

Outlook

Mehr erfahren

In this lesson you will learn about relevant sources that you can use to keep yourself informed about trends and developments in the field of meta-advertising. You can explain current trends and their impact on Facebook, Instagram and WhatsApp advertising and understand the potential of messaging apps for communicating with your target group. You will also learn to explain the importance of artificial intelligence for Facebook and Instagram advertising and outline the concept of the Metaverse.

Deine Vorteile

Innovatives Lernkonzept

Erlebe unseren virtuellen Campus mit praxisnahen Aufgaben, Videos, Quizzen, Podcasts und vielen weiteren Extras.

Flexibles E-Learning

Lerne, wann und wo du willst, auf unserem Online-Campus. Tausche dich in unserer Slack-Community mit anderen Teilnehmenden und Expert*innen aus.

Nachhaltige Ausbildung

Mit unserer Weiterbildung bist du bestens gerüstet, um die Herausforderungen des digitalen Wandels erfolgreich zu meistern.

Bis zu 100 % Förderung für deine Weiterbildung

Die Anforderungen an Berufstätige verändern sich stetig und es bedarf passender Weiterbildungsangebote, um zukunftsrelevante Kompetenzen auszubauen.

Der Staat unterstützt dich und deinen Arbeitgeber dabei, den digitalen Wandel zu meistern und wettbewerbsfähig zu bleiben, indem er Weiterbildungskosten übernimmt und Zuschüsse zu Lohnkosten gewährt.

Folgende Fördersätze werden von der Agentur für Arbeit übernommen.

So erhältst du deine Weiterbildung In 3 einfachen Schritten zur geförderten Weiterbildung für Berufstätige.
1. Beraten lassen Lass dich von uns beraten, um eine geeignete Modul-Kombination für dich zu finden und die nächsten Schritte für eine Förderung einzuleiten.
2. Beantragen Beantrage gemeinsam mit deinem Arbeitgeber deine Förderung über den Arbeitgeberservice der Agentur für Arbeit.
3. Beginnen Wenn die entsprechenden Unterlagen, Verträge und der Bildungsgutschein vorliegen, bist du bereit für den Kurs und kannst wöchentlich loslegen.

Wähle mindestens ein weiteres Modul aus

Wichtig: Um die Förderung zu erhalten, muss deine Weiterbildung aus mindestens 120 Stunden bestehen. Im Beratungsgespräch stellen wir individuell deine Kurskombination zusammen.

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Wir beraten dich und deinen Arbeitgeber gerne

Im persönlichen Gespräch unterstützen wir euch dabei, einen individuellen Kurs zusammenzustellen und informieren euch darüber, wie eine Förderung in Anspruch genommen werden kann.

Funded further training for working people

By completing this course, you will not only receive valuable knowledge and practical skills, but also a personalized certificate. This confirms your learning progress and the newly acquired knowledge.

OMR Zertifikat
ZFU-Zertifizierung
ZFU-Zertifizierung Dieses Modul ist von der Zentralen Prüfstelle für Fernunterricht (ZFU) zertifiziert. Die Zertifizierung ist eine offizielle Anerkennung in Deutschland gemäß des Fernunterrichtschutzgesetzes (FernUSG) und steht für die Qualität, Vertrauenswürdigkeit und rechtliche Konformität des Kursangebots.
Zugelassener Bildungsträger
Zugelassener Bildungsträger Zudem haben wir eine Zulassung als Bildungsträger und können die Weiterbildungsmaßnahmen im Rahmen eines Förderprogramms mittels Bildungsgutschein anbieten. Über die TÜV NORD CERT GmbH sind wir nach der Akkreditierungs- und Zulassungsverordnung Arbeitsförderung (AZAV) zertifiziert.
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FAQ

What is the Qualification Opportunities Act (QCG)?

On the basis of the Qualification Opportunities Act, the employment agency covers the training costs in full or in part and reimburses the company up to 75% of the salary.

Who is funded?

Working people who are subject to social insurance contributions and who, in consultation with their employer, want to complete further training in order to expand or develop new professional skills. This should serve to continue exercising the current position or prepare for further development within the company. The training or last further training must be at least two years ago.

What is funded?

The costs of in-service training and wage costs during further training are supported. Funded courses must consist of at least 120 hours. Therefore, select at least 2 modules for your participation.

How much is the funding?

Depending on the size of the company, the employment agency covers between 25% and 100% of the training costs. Regardless of this, for employees aged 45 and over or for severely disabled people, the subsidy can be up to 100%. Wage costs can also be subsidized between 25% and 75%. The company bears the remaining costs.

How can I participate?

  1. Lass dich von uns beraten, um eine geeignete Modul-Kombination für dich zu finden und die nächsten Schritte für eine Förderung einzuleiten.
  2. Beantrage gemeinsam mit deinem Arbeitgeber deine Förderung über den Arbeitgeberservice der Agentur für Arbeit.
  3. Wenn die entsprechenden Unterlagen, Verträge und der Bildungsgutschein vorliegen, bist du bereit für den Kurs und kannst wöchentlich loslegen.

What is the learning concept?

The continuing education program is a self-paced course held on a modern e-learning campus. It includes videos, quizzes, podcasts, and practical exercises. u.v.m. provide variety in your learning. Our subject matter experts and support team are available to answer your questions and assist you throughout the course.

There are 10 hours of learning time per week. How you distribute this time over the week is entirely up to you, as there are no fixed online presence times. This way you can optimally adapt your learning to your everyday job.

Can I do further training and receive financial support during parental leave?

Yes, with one Education voucher you can receive financial support for further training during your parental leave. They decide whether you are entitled Employment agency or that Job center. Requirements are u.a.:

  • Du bist arbeitsuchend oder von Arbeitslosigkeit bedroht.
  • Eine Weiterbildung ist für deine (Wieder-)Eingliederung oder zur Sicherung deines Arbeitsplatzes erforderlich.