LinkedIn – Professional Guide

Why is LinkedIn important for you and your company?

LinkedIn is a real all-rounder among social media. Today the platform has more than 16 million membersin the DACH region alone > . And there is no end to the growth in sight.

In addition to brands, there are users from various industries on LinkedIn, including top managers and decision-makers. Nowhere else can you reach such a wealthy and agile target group and those in companies , make the really relevant decisions. And unlike other networks, it is still possible to grow quickly organically on LinkedIn. This gives you as a company or personal brand the chance to be on LinkedIn yourself to take place.

The platform offers you many options for networking, sales, marketing and recruiting. On the one hand, by targeting in Advertising you can determine your target groups extremely precisely. On the other hand, brands, employees and creators themselves can become visible through good content and a strategic network.

In B2B marketing, LinkedIn offers the opportunity to valuable leads and data without risking large wastage. Although LinkedIn focuses on B2B, the network can also do a lot in a B2C context. After all, professional and private life are becoming more and more mixed up here. And last but not least, LinkedIn is more suitable for recruiting and HR than almost any other platform.

Why this report will put you one step ahead of your competition?

On LinkedIn, it's not just about a good mix of content and corporate influencer activities. If you want to be successful here, you have to master the keyboard of the various features and have a further plan and must find the resources for it. The tools and automations that you can find in this guide will also help you get to know.

However, most companies and their employees still treat LinkedIn quite neglectfully and “as a casual thing”. With the help of this report you will not only Importance of LinkedIn in the marketing mix understand, but also develop a strategy instead of sharing a press release from your company here and there.

On LinkedIn you still have the opportunity to be one of the first successful people and brands. With this guide you will receive support from experts who have been working successfully with LinkedIn for years. They share their exclusive knowledge that will help you outpace your competition on the network. While your competitors are still “trying around”, you can get started straight away with LinkedIn.