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In the e-learning course “Digital Marketing Strategy” you will learn how to strategically position your brand and product, develop and budget effective marketing strategies and optimize your strategy based on data – for sustainable success in digital marketing.

Artificial intelligence is fundamentally changing content creation in digital marketing. The e-learning course “AI in content creation” offers you a well-founded introduction and shows how AI tools increase the efficiency and quality of your content and support marketing strategies.

In the e-learning course “Understanding, implementing and using AI” you will learn the basics of artificial intelligence. You will learn how companies use AI strategically and what role technology, organization and cultural change play in its successful use.

In the “Artificial Intelligence” e-learning course package, you bundle the knowledge from three courses: You learn the basics of AI, its introduction in the company and its role in cultural change. You'll also discover how AI improves content creation, optimizes marketing processes and develops CustomGPTs.

This bundle consists of the following e-learning courses:

1. KI verstehen, implementieren und nutzen
2. KI in der Content-Erstellung
3. Eigene KI-Assistenten erstellen

In the e-learning course “SEA & Google Ads” you will immerse yourself in the world of search engine advertising and learn how you can use Google Ads to increase the visibility of your brand or company and address your target group even more precisely. The course starts on January 30, 2026.

In the e-learning course “Digital Marketing Analytics” you will learn how to precisely measure campaign success. You analyze the behavior of your users on the website and derive data-based optimizations for current and future campaigns. This is how you control your marketing strategy specifically and effectively.

The e-learning course “Digital Marketing Essentials” gives you a well-founded introduction to digital marketing. You will get to know central marketing disciplines, plan targeted measures via relevant channels and develop strategies to specifically control and measure campaigns.

Start now with the e-learning course “LinkedIn Marketing” and discover the benefits of the platform for your personal brand and your company. From optimizing your profile to content strategy and advertising. The practical course is aimed at anyone who wants to sustainably increase their reach on LinkedIn.

Strategically build your content marketing efforts right from the start with this eLearning course. You will learn how to anchor your company or brand in the minds of your target group through relevant and high-quality content. The focus of the course is on the content marketing process and in particular on the appropriate selection and use of different content formats. By understanding this, you will be able to appropriately address your target group at different points in their customer journey.

In this e-learning course you will learn how to build a sustainable mailing list and expand your email marketing strategy. You will learn how to select a suitable tool, create automated campaigns and take data protection regulations into account so that you can get started straight away after completion. There is a lot of potential in email marketing that is still underestimated by many marketers!

Instagram is more than pretty pictures! It requires a high level of strategic work and planning - but of course there should also be content creation. This e-learning course prepares you optimally to really get started as a brand or company on Instagram.

In this comprehensive e-learning course you will learn how to successfully design your performance marketing. From the strategy to the identification of suitable channels and the sensible use of resources to the optimization of your measures using data analysis and user experience optimization - here you will learn how it works.

Become a successful employer brand manager and learn in this e-learning course how to position a company authentically and attractively on the job market, how to measure the effects and impact of employer branding and how to represent it to management. For everyone who wants to learn what's really behind the buzzword!

In this e-learning course you will learn what agility means and the growing role it plays in companies. Get to know the most important agile principles and methods for implementation. Whether Kanban, Scrum, Design Thinking and Co. - you keep an overview and learn how you can act flexibly and proactively in a rapidly changing working world with the right attitude and attitude.

The Creative Strategy Diploma is the English-language and international course for strategic and creative problem solvers. In this course you will learn from experienced experts from New York, London, Brisbane, Los Angeles, São Paulo, Dubai and Berlin how to authentically position your company/brand on the market, develop (digital) marketing strategies and plan creative and effective campaigns.

In the e-learning course “Digital Sales Basics” you will learn the essential principles of digital sales. You will learn how sales teams are structured, how to generate leads, how relevant data is and how AI can support sales.

The course starts on January 14th, 2026.

In the e-learning course “Digital Sales: Strategic Management of Accounts and Teams” you will learn how to develop sales strategies, segment target groups, manage accounts, retain customers in the long term and successfully manage your sales team with coaching and playbooks.

The course starts on January 14th, 2026.

In the e-learning course “Digital Sales: Sales Conversations and Closings” you will learn how to develop convincing arguments, overcome objections, defend your offers and strengthen your negotiation skills for higher closing rates.

The course starts on January 14th, 2026.

In the “Digital Sales” e-learning course package, you bundle the knowledge from three courses and learn how to efficiently manage digital sales processes – from lead generation and the conclusion of a purchase to negotiation techniques and the strategic management of accounts and teams.

This bundle consists of the following e-learning courses:

1. Grundlagen
2. Erfolgreiche Verkaufsgespräche und Abschlüsse
3. Strategische Steuerung von Accounts und Teams
   

The course package starts on January 14th, 2026.

Möchtest du das volle Potenzial von Meta Ads ausschöpfen? In diesem E-Learning-Kurs erhältst du einen fundierten Einblick in das Performance Marketing der Meta-Plattformen, wie z.B. Facebook und Instagram. Du lernst die strategischen Grundlagen kennen, mit denen du hochkonvertierende Werbekampagnen zielgerichtet planst und profitabel vorbereitest.

Möchtest du verstehen, wie Meta Ads Aufmerksamkeit erregen und messbare Verkäufe generieren? In diesem E-Learning-Kurs für erfolgreiches Performance Marketing lernst du, wie psychologische Trigger und die PAS-Formel strategisch in Creatives einfließen, wie die KI mit diversen Formaten gefüttert wird und welche Werberichtlinien für profitable Kampagnen gelten.

Dieser Kurs startet am 27.07.2026.

The online seminar offers you advanced practical impulses On the topics of performance setups, advertising psychology hacks, data signals, scaling, testing and reporting as well as a bunch of cases and best practices.

This online seminar offers you basic practical impulses On the topics of strategy and legal aspects through to operational management, best practices and room for questions.

This online seminar offers you Advanced practical impulses. We start with the Status Quo & Best Practices, moving towards GDN, Demand Gen and YouTube, Pmax and Shopping campaigns. But that's not all, you can find out all the topics covered further down in the agenda.

This online seminar offers you basic practical impulses On the topics of AI introduction, prompting, use of AI using various cases.

This TikTok online seminar offers you basic practical impulses On the topics of strategy, creative marketing approaches, paid advertising options and best practices.

This online seminar offers you advanced learning moments On the topics of technical SEO, internal linking and page architecture, content, off-page SEO, monitoring and AI in SEO. Are you ready?

This online seminar offers you basic practical impulses on the topics of strategy, idea and production, paid, tracking and reporting and legal pitfalls. The online seminar is rounded off with an interview session with an influencer.

This online seminar offers you advanced practical impulses On the topics of a common basic understanding of the basics, personal branding and thought leadership, social selling, company page, corporate influencers and LinkedIn Ads.

Expect you advanced practical impulsesTo give your strategic marketing work an extra boost. Brand realities, the right positioning, brand and target group transformation, marketing planning and, last but not least, measuring success. Sounds like your format?

In this online seminar you will gain insights into the latest AI-driven search functions and their impact on users' search and search behavior. Building on insights from Claneo's current SEO study, you'll learn how to optimize your strategy for GPT Search, AI Overviews and AI Mode to be successful in the new era of search.

Expect you advanced practical impulses And a practical playbook to specifically optimize your content for AI-generated answers. You will learn how to combine strategy, technology, content and authority to remain visible in the new search age.

In this online seminar you can expect practical inspiration on how to communicate clearly, confidently and effectively - from psychological patterns to self-confident appearance. Learn to reach people specifically and give appreciative feedback. Are you ready?

This is what awaits you:

• Zwei OMR Report – Professional Guides zum Thema LinkedIn
• Alles zu Personal Branding und Marketing auf LinkedIn
• Über 200 Seiten Wissen von 14 führenden Expert*innen
• Downloads, Templates und Pro-Tipps, die du direkt anwenden kannst

This is what awaits you:

• 110 Seiten Expert*innenwissen
• Praxiswissen zur Strategie und den wichtigsten Instagram-Formaten
• Detaillierte Anleitung zur Reel-Erstellung
• Best Practices, Screencasts und Downloads

This is what awaits you:

• 50 Seiten kompaktes Know-how zur Conversion-Optimierung
• Strategien, Testideen und sofort anwendbare Checklisten
• Praxisbeispiele von Snocks und mehr als 450 A/B-Tests
• Tools und Methoden zur Analyse, Optimierung und Hypothesenbildung

This is what awaits you:

• Über 50 Seiten Profiwissen zum Thema Community-Management
• Strategie, Community-Aufbau, Content-Planung und Reporting
• Worksheets, Templates und Pro-Tipps für dein Community-Management
• Best Practices zur Inspiration
  

This is what awaits you:

• Über 50 Seiten Profiwissen zum Thema Prozessautomatisierung
• Grundlagen und Umsetzung von Workflows mit und ohne KI
• Checklisten, Erklärvideos und Baupläne für automatisierte Prozesse
• Konkrete Use Cases zum Nachbauen

This is what awaits you:

• 120 Seiten Expert*innenwissen
• Strategischer Aufbau von Content-Marketing-Kampagnen
• Alles zu Zielen, Distribution, Formaten und Tools
• Downloads und Best Practices
• Praxisnah und direkt umsetzbar

This is what awaits you:

• Praxis-erprobtes Expert*innenwissen über SEO
• Strategien, Hands-on-Tipps und Checklisten
• Alles zu Technik, Content, Linkaufbau und Offpage-Optimierung
• inkl. Best Practices und Tools

Pre-order now

This is what awaits you:

• Zwei OMR Report – Professional Guides zum Thema LinkedIn
• Alles zu Personal Branding und Marketing auf LinkedIn
• Über 200 Seiten Wissen von 14 führenden Expert*innen
• Downloads, Templates und Pro-Tipps, die du direkt anwenden kannst

This is what awaits you:

• 160 Seiten LinkedIn-Expert*innenwissen
• Advertising, Vertrieb, Recruiting, Kommunikation, Personal Branding und Corporate Influencer
• Inkl. Video-Tutorials, Downloads und Tools
• Praxisnah und direkt umsetzbar

This is what awaits you:

• Über 120 Seiten zu Personal Branding auf der Business-Plattform
• Strategien, Hands-on-Tipps und Work Sheets
• Alles zu Content-Erstellung, Netzwerkaufbau und Profil-Optimierung
• Best Practices von LinkedIn Top Voices und Personal-Branding-Expert*innen
  

This is what awaits you:

• 124 Seiten Expert*innenwissen
• Autarker B2C- und B2B-Report mit praktischen Insights
• Über 10 Templates und diverse Checklisten zum direkten Planen deiner CRM-Strategie
• Ausführlicher Legal-Part

With this course you will get deep into digital marketing and take your knowledge to the next level. This course gives you an overview of various marketing disciplines and equips you with job-relevant knowledge to work successfully in the digital age.

In this course you will gain job-relevant knowledge about social media marketing - from strategy to conception and implementation. You will also learn how to work agilely, thereby creating an important prerequisite for your success in the digital age.

In this course you will learn how to develop a unique marketing strategy. This includes u.a. To lay the strategic foundation for your brand and products, budget your marketing activities, and optimize your strategies based on data. This lays the groundwork for confidently navigating change and acting responsibly in a digitally transformative business world.

You will learn how to design your performance marketing successfully: from strategy to identifying suitable channels and sensible use of resources to optimizing your measures. After the course, you can also set up ads on Facebook and Instagram to reach previously defined target groups. After the course you will understand what SEA means and how Google Ads can be used successfully. You will also learn how to make digital marketing measurable, which KPIs you can use to measure your success and which tools you can use to make your work easier. And you will learn to deal with change confidently and act responsibly in a digitally transformative business world.

After the course you will understand what employer branding means and what goals, opportunities and challenges are associated with the topic. You go through all phases of the employer branding process. You will also learn what potential Instagram offers and how you can use it strategically to build close relationships between your brand and users. You will learn how you can use LinkedIn as a marketing channel and use it successfully for your business. And you will learn to deal with change confidently and act responsibly in a digitally transformative business world.

In diesem Kurs erhältst du jobrelevante Kenntnisse über die Grundlagen künstlicher Intelligenz und ihren strategischen Einsatz im Unternehmen. Du erhältst einen strukturierten Einstieg gemäß EU AI Act (inkl. KI-Führerschein), optimierst Content-Erstellung mit KI und integrierst praxisnah spezialisierte Assistenten wie CustomGPTs in deine Marketingprozesse.

In diesem Kurs erhältst du jobrelevante Kenntnisse über die Grundlagen künstlicher Intelligenz und ihren strategischen Einsatz im Unternehmen. Du erhältst einen strukturierten Einstieg gemäß EU AI Act (inkl. KI-Führerschein), optimierst Content-Erstellung mit KI und integrierst praxisnah spezialisierte Assistenten wie CustomGPTs in deine Marketingprozesse.